April 2021 Update

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Overview

This guide outlines the information you need to know about new or improved functionality in this update.

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CX Activations

Email Hash to Facebook Integration - Controlled Availability

You now have the ability to target customers in Facebook by using hashed emails.

Oracle Financial Services Analytical Applications (OFSAA) Integration

You can now integrate Oracle Unity with Oracle Financial Services Analytical Applications (OFSAA) to seamlessly send data between the two platforms. OFSAA is a suite of applications that provides enrichments based on financial transaction data.

Query Optimization by Adding "Any" Operator Within a Conditional Group

When creating and managing segments, you can now select to get records that meet "All" conditions or "Any" conditions within a condition group. 

Support Non-English Languages for Segment Names

You can now use characters from the following languages to create segment names: Chinese Simplified, Chinese Traditional, French, German, Italian, Japanese, Korean, Brazilian Portuguese, Russian, and Spanish.

Add "Not Between" Operator for Numeric Attributes in the Segmentation Canvas

You can now use the "Not Between" operator for numeric attributes when creating a condition in the segmentation canvas.

Improved UI Response Time on the Segments Page

The response time on the Segments page has improved by loading resources in parallel. 

Data Management

Ingesting Empty/Null Values into Unity

You can now import empty or null values into the Unity data model. This applies to data that is imported in any way, such as batch ingestion using CSV files or through the streaming API.

Enhancements to Lookup/Static and Concatenation Transformations

You can now use Lookup/Static and Concatenation data transformations to replace imported empty/null values with custom string values. You also have the option to configure Lookup/Static data transformations to manage data that doesn't match the existing Lookup/Static transformations you have defined. 

Support for Importing Multi-Line Data

You can now use the RFC 4180 CSV parser to import data from CSV files that have multi-line data.