Cloud Readiness / Oracle Unity Customer Data Platform Cloud
New Feature Summary
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  1. April 2022 Update
  1. Revision History
  2. Overview
    1. Data Management
        1. Delete Activation Snapshots
    2. Intelligence at Scale
        1. Churn Propensity Data Science Model
        2. Predictive Account Scoring B2B Data Science Model

April 2022 Update

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Product Feature Notes
25 APR 2022     Created initial document.



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Data Management

Delete Activation Snapshots

You can use the Oracle Unity platform to delete data records from existing activation snapshots by creating a data deletion job. 

Intelligence at Scale

Churn Propensity Data Science Model

The Churn Propensity model helps you effectively and proactively identify potential churn in customers.

Predictive Account Scoring B2B Data Science Model

The Predictive Account Scoring B2B model scores contacts on their likelihood to convert. The scores are based on the engagement patterns of contacts within an account.