Cloud Readiness / Oracle Unity Customer Data Platform Cloud
New Feature Summary
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  1. April 2022 Update
  1. Revision History
  2. Overview
    1. Data Management
        1. Delete Activation Snapshots
    2. Intelligence at Scale
        1. Churn Propensity Data Science Model
        2. Predictive Account Scoring B2B Data Science Model

April 2022 Update

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Product Feature Notes
25 APR 2022     Created initial document.

Overview

HAVE AN IDEA?

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DISCLAIMER

The information contained in this document may include statements about Oracle’s product development plans. Many factors can materially affect Oracle’s product development plans and the nature and timing of future product releases. Accordingly, this Information is provided to you solely for information only, is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle.

This information may not be incorporated into any contractual agreement with Oracle or its subsidiaries or affiliates. Oracle specifically disclaims any liability with respect to this information. Refer to the Legal Notices and Terms of Use for further information.

Data Management

Delete Activation Snapshots

You can use the Oracle Unity platform to delete data records from existing activation snapshots by creating a data deletion job. 

Intelligence at Scale

Churn Propensity Data Science Model

The Churn Propensity model helps you effectively and proactively identify potential churn in customers.

Predictive Account Scoring B2B Data Science Model

The Predictive Account Scoring B2B model scores contacts on their likelihood to convert. The scores are based on the engagement patterns of contacts within an account.