Cloud Readiness / Oracle Unity
What's New
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  1. August 2021 Update
  1. Revision History
  2. Overview
  3. Feature Summary
  4. Unity-Pre Sept 2021
    1. CX Activations
        1. Local Time Zones Supported for Creating Segments
        2. Query Optimization for Segment Groups
    2. Data Management
        1. Data Viewer Leverages Near Real-Time Ingestion
        2. Improved User Experience for Foreign Keys
        3. Partitioning in Data Objects
        4. Visual Indicator for Ingest Jobs with Failed Records
    3. Intelligence at Scale
        1. Lead Scoring Model
        2. Product Propensity Model

August 2021 Update

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Product Feature Notes
27 AUG 2021     Created initial document.

Overview

This guide outlines the information you need to know about new or improved functionality in this update.

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Feature Summary

Column Definitions:

Report = New or modified, Oracle-delivered, ready to run reports.

UI or Process-Based: Small Scale = These UI or process-based features are typically comprised of minor field, validation, or program changes. Therefore, the potential impact to users is minimal.

UI or Process-Based: Larger Scale* = These UI or process-based features have more complex designs. Therefore, the potential impact to users is higher.

Features Delivered Disabled = Action is needed BEFORE these features can be used by END USERS. These features are delivered disabled and you choose if and when to enable them. For example, a) new or expanded BI subject areas need to first be incorporated into reports, b) Integration is required to utilize new web services, or c) features must be assigned to user roles before they can be accessed.

Ready for Use by End Users
(Feature Delivered Enabled)

Reports plus Small Scale UI or Process-Based new features will have minimal user impact after an update. Therefore, customer acceptance testing should focus on the Larger Scale UI or Process-Based* new features.

Customer Must Take Action before Use by End Users
(Feature Delivered Disabled)

Not disruptive as action is required to make these features ready to use. As you selectively choose to leverage, you set your test and roll out timing.

Feature

Report

UI or
Process-Based:
Small Scale

UI or
Process-Based:
Larger Scale*

Unity-Pre Sept 2021

CX Activations

Local Time Zones Supported for Creating Segments

Query Optimization for Segment Groups

Data Management

Data Viewer Leverages Near Real-Time Ingestion

Improved User Experience for Foreign Keys

Partitioning in Data Objects

Visual Indicator for Ingest Jobs with Failed Records

Intelligence at Scale

Lead Scoring Model

Product Propensity Model

Unity-Pre Sept 2021

CX Activations

Local Time Zones Supported for Creating Segments

When configuring a timestamp condition on the segmentation canvas, the time displayed is based on your local time zone.

You can now create segments more efficiently, because you no longer need to manually convert timestamp condition data from UTC time. 

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Role Information

This feature is available to Business users. 

Query Optimization for Segment Groups

When you create a segment with multiple segment groups, the query for segment counts is optimized so results are now generated more quickly.

The speed of queries to generate segment counts is improved by an average of 20% for supported use cases, allowing you to create and manage segments more efficiently. 

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Role Information

This feature is available to Business users.

Data Management

Data Viewer Leverages Near Real-Time Ingestion

When using the Data viewer to manage records (add, edit, copy), you can send the updates directly to the data warehouse using near real-time ingestion.

Using near real-time ingestion to manage records in the Data viewer allows you to view the updated data immediately. You don't need to run the Data warehouse job to process the updates.

Steps to Enable

This feature is available if your instance is upgraded to the new data persistence layer of 21C.

Key Resources

Role Information

This feature is available to Data engineers. 

Improved User Experience for Foreign Keys

Foreign key relationships that use hidden data objects and attributes are no longer displayed by default on the Data model page. You can view hidden foreign key relationships by selecting the option to view hidden items.

The Data model page now displays appropriate foreign key relationships by default, allowing you to quickly identify relationships that are active and use relevant data. 

Steps to Enable

You don't need to do anything to enable this feature.

Key Resources

Role Information

This feature is available to Data users. The option to view hidden items is available to Data engineers. 

Partitioning in Data Objects

You can set up a date-based partition strategy on default and custom data objects.

Configuring a partition strategy allows you to manage data object records more easily, because the data is organized into smaller logical parts based on the partition field. Data partitioning improves performance when fetching data, which allows you to access and query data more quickly.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

  • Partition strategies must be set up before the data object is published the first time. After publishing a data object, the partition strategy can't be added or updated. 

  • A partition strategy should be considered for any data object containing date/time series information that is expected to keep growing in a linear fashion over time.

Key Resources

Role Information

This feature is available to Data engineers. 

Visual Indicator for Ingest Jobs with Failed Records

The Jobs dashboard page now displays a visual indicator for completed ingest jobs that had failed records, even if the ingest job ran successfully.

You can quickly identify ingest jobs that successfully completed but still had failed records, allowing you to take appropriate action to resolve issues. 

Steps to Enable

This feature is available if your instance is upgraded to the new data persistence layer of 21C. 

Key Resources

Role Information

This feature is available to Data users. 

Intelligence at Scale

Lead Scoring Model

The business-to-business (B2B) Lead Scoring Model is a ready-to-use data science model that allows you to understand the purchase intentions of leads.

You can use the Lead Scoring Model to generate numerical scores on the likelihood of a lead to make a purchase, and then target optimal marketing activities to specific contacts. 

Steps to Enable

You need the Data Science feature enabled in your instance to use this model. Contact your Oracle Unity representative to learn more. 

Key Resources

Role Information

This feature is available to Instance admins. 

Product Propensity Model

The business-to-consumer (B2C) Product Propensity Model is a ready-to-use data science model that gauges the likelihood of customers purchasing specific products.

You can use the Product propensity model to generate a propensity score, and then target optimal marketing activities for specific customer and product combinations. 

Steps to Enable

You need the Data Science feature enabled in your instance to use this model. Contact your Oracle Unity representative to learn more.

Key Resources

Role Information

This feature is available to Instance admins.