Cloud Readiness / Oracle Unity Customer Data Platform Cloud
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  1. February 2022 Update
  1. Revision History
  2. Overview
  3. Unity Customer Data Platform
    1. CX Activations
        1. Normalization of Japanese Text in Segment Queries
        2. Save As Feature for Segments and Templates
    2. Data Management
        1. Data Deletion API Enhancements
        2. Data Deletion Job Available in Data Feeds and Jobs UI
        3. Job Sequence Improvements
        4. Salesforce CRM Outbound Connector
    3. Intelligence at Scale
        1. Campaign Recommender Data Science Model
        2. Fatigue Segmentation Data Science Model
    4. User Experience
        1. User Experience (UX) Improvements

February 2022 Update

Revision History

This document will continue to evolve as existing sections change and new information is added. All updates appear in the following table:

Date Product Feature Notes
22 FEB 2022     Created initial document.

Overview

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Unity Customer Data Platform

CX Activations

Normalization of Japanese Text in Segment Queries

When configuring conditions on the segmentation canvas, you have the option to normalize variants of Japanese characters. 

Save As Feature for Segments and Templates

You can use the Save As feature to save copies of segments and templates with different names.

Data Management

Data Deletion API Enhancements

The Data deletion API now has more options to complete data deletion tasks. You now have the additional option to delete all records from data objects. This option does not require ingesting data into a data deletion data object.

Data Deletion Job Available in Data Feeds and Jobs UI

You can navigate to Data Feeds and Jobs within the Unity platform to manage data deletion tasks for compliance and data hygiene use cases.

You have the following options to delete data:

  • Ingest data into a data object that is used for deleting data, such as the ready-to-use DataDeletionRequest data object.

  • Delete all records in a data object.

Job Sequence Improvements

The overall stability of job sequence workflows are now improved by reducing failures.

Salesforce CRM Outbound Connector

You can create a Salesforce CRM destination and corresponding campaign to export data directly into Salesforce. 

Intelligence at Scale

Campaign Recommender Data Science Model

The Campaign Recommender model helps you identify the best campaign to send a customer based on the following:

  • The customer's past engagement
  • Conversion trends across different campaigns

Fatigue Segmentation Data Science Model

The Fatigue Segmentation model helps identify fatigue for each customer in the recent past. Customers are classified into fatigue segments based on their engagement trends. 

User Experience

User Experience (UX) Improvements

The Oracle Unity user experience is improved with the following:

  • Page headers stay at the top when you scroll the pages
  • Screen resolution automatically adapts to the device you're using