Press Release

UAE Conglomerate Ali & Sons Turns to Oracle Cloud to Modernize Operations and Drive Growth

One of the Middle East’s largest holding companies consolidates finance, HR and CRM processes on Oracle Fusion Cloud Applications

ABU DHABI, United Arab EmiratesJanuary 31, 2022
Ali and Sons

Oracle today announced that Ali & Sons, one of the Middle East’s leading diversified conglomerates, has chosen Oracle Fusion Cloud Applications Suite to support its rapid business diversification and growth. With Oracle Cloud, Ali & Sons will be able to optimize finance, HR, and customer experience processes to reduce costs and respond to rapidly changing market demands.

Established in 1979 and based in Abu Dhabi, Ali & Sons’ business portfolio spans automotive, oil and gas, retail, engineering and construction, property management, hospitality, and investments.The group is associated with some of the most prestigious brands in the world including Porsche, Volkswagen, Audi, and Skoda, and also holds a large portfolio of highly successful owned brands in the Middle East including Amwaj Jewellery and Eurostar Rent a Car.

Facing rapid growth combined with significant disruption across its core sectors, Ali & Sons needed to reevaluate how it manages its core business processes so it could quickly embrace new operational models, develop its portfolio, and scale services across the region. This led it to replace its highly-customized on-premise SAP ERP system with Oracle Fusion Applications, which the company selected for its built-in flexibility and its ability to connect and standardize core business processes on a single data platform.

Ali & Sons will implement Oracle Fusion Cloud Enterprise Resource Planning (ERP), Oracle Fusion Cloud Enterprise Performance Management (EPM), and Oracle Fusion Cloud Human Capital Management (HCM). With Oracle Fusion Applications for finance and HR, the company will be able to standardize business processes to increase productivity, reduce costs, and enhance the employee experience. Additionally, Ali & Sons will deploy Oracle Advertising and Customer Experience (CX), which will enable the company to connect all business data across advertising, marketing, sales, service, and commerce to help drive more predictive customer relationship and service models.

“Data has become fundamental to how we manage our operations, anticipate the needs of our partners and customers, and design new offerings and services. The migration of critical business processes from an on-premise platform to Oracle Fusion Applications is at the heart of this transformation. This implementation will enable us to vastly reduce operational costs while helping us adapt and scale our business at the pace that we require,” said Shamis Al Dhaheri, Group Managing Director, Ali & Sons.

“Ali & Sons continues to diversify and reinvent its business in a rapidly evolving market environment in the Middle East. With the continuous stream of innovation that Oracle Fusion Applications provides, it can quickly consolidate its disparate systems and connect core business processes on a single data platform, and focus on service innovation,” said Rahul Misra, : vice president – business applications, Lower Gulf and South Africa, Oracle.

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