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This report explores why brands need to realign themselves with today's digital audience.
New report explores the changing role of human engagement in CX.
They’ve replaced their old, brittle eCommerce
platforms with agile, flexible SaaS solutions
in the cloud. Forrester surveys 250 eCommerce
execs to explore benchmarks and best practices.
Almost 9 out of 10 customers* stop doing business with an organisation after one bad experience. In today’s socially networked world, customers discuss buying experiences publicly and are happy to share how well—or how badly—brands serve them. To be successful, organisations must deliver consistent and personalised customer experiences across all channels, touch points, and interactions.
Welcome to the Oracle Customer Experience (CX) Cloud Suite, an award-winning set of integrated applications for Marketing, Sales, Commerce, and Service. The platform collects, analyses, and shares critical customer data in real time. You get the insight to give customers rich and rewarding experiences each time, every time.
*RightNow CEI Report
There are three key steps to successful marketing: planning, creating an experience, and knowing your audience.
Use the Force - Lessons in Marketing from Lucasfilm
If implemented correctly, emerging technologies like virtual reality could provide the ongoing customer engagement telecoms companies crave.
Standing Out From the Crowd
While brands look to VR and chatbots for customer experience, data will be crucial in these technologies hitting the mark.
Walk Before You Run – Making CX Innovation Count
Oracle’s Mark De Groot explains how manufacturers and high tech engineering brands can successfully innovate their CX.
Forging Stronger Customer Ties through CX Innovation