Virtual Experiences Replace Reality
Turning The Customer Journey Inside Out

This report explores why brands need to realign themselves with today's digital audience.

Virtual Experiences Replace Reality
Can Virtual Experiences Replace Reality for Customers?

New report explores the changing role of human engagement in CX.

CX for Top Performance
Why Do Sales Performers Win?

Harvard Business Review Explores the Answer

Retail and CPG Leaders

What Gives Retail and CPG Leaders Their Edge?

They’ve replaced their old, brittle eCommerce
platforms with agile, flexible SaaS solutions
in the cloud. Forrester surveys 250 eCommerce
execs to explore benchmarks and best practices.

Improve Your Brand with Every Customer Engagement

Almost 9 out of 10 customers* stop doing business with an organisation after one bad experience. In today’s socially networked world, customers discuss buying experiences publicly and are happy to share how well—or how badly—brands serve them. To be successful, organisations must deliver consistent and personalised customer experiences across all channels, touch points, and interactions.

Welcome to the Oracle Customer Experience (CX) Cloud Suite, an award-winning set of integrated applications for Marketing, Sales, Commerce, and Service. The platform collects, analyses, and shares critical customer data in real time. You get the insight to give customers rich and rewarding experiences each time, every time.

*RightNow CEI Report

Lessons in Marketing from Lucasfilm

Use the Force - Lessons in Marketing from Lucasfilm

There are three key steps to successful marketing: planning, creating an experience, and knowing your audience.

Use the Force - Lessons in Marketing from Lucasfilm

Standing Out From Crowd

Standing Out From the Crowd

If implemented correctly, emerging technologies like virtual reality could provide the ongoing customer engagement telecoms companies crave.

Standing Out From the Crowd

Making CX Innovation Count

Walk Before You Run – Making CX Innovation Count

While brands look to VR and chatbots for customer experience, data will be crucial in these technologies hitting the mark.

Walk Before You Run – Making CX Innovation Count

Manufacturing and Engineering

Forging Stronger Customer Ties through CX Innovation

Oracle’s Mark De Groot explains how manufacturers and high tech engineering brands can successfully innovate their CX.

Forging Stronger Customer Ties through CX Innovation



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