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Watch this talk to discover how marketing can measure growth, overcome barriers to innovation, and enable innovation to take place. Setting the right KPIs helps measure growth, and marketing can set and deliver the innovation agenda.
Discover how to set the right KPIs to measure growth and how this links to the role of marketing in innovation.
Find out how marketing priorities include innovation and finding new technologies to drive business growth.
See how marketing can aspire to lead, set and deliver the innovation agenda.
Hear how marketing is driving growth within organisations and supporting the innovation agenda.
IDC Chief Analyst
Vice President of Digital Innovation, Oracle
Discover how marketers shape business culture and break barriers.
5,000 executives agree that innovation drives growth, yet barriers remain. Find out why intelligence, isolation, and trust are key issues.
Marketers are leading technological innovation to drive business growth.