Grupo Piñero innovates across its resorts using Oracle Cloud

Oracle Cloud ERP and SCM help the hospitality company offer better products and experiences for guests, without increasing operating costs.


At a time when we no longer sell rooms but offer experiences to customers, we need to translate innovation into product.

Mateo Ramón SastreCIO, Grupo Piñero

Business challenges

Employees of the family-run hospitality company Grupo Piñero have a single, shared goal–to make people happy. The company, founded in 1976, manages the complete holiday experience for its guests, from booking to departure and every activity in between. But with resorts in 5 countries and 15,000 employees managing 9 million stays a year, Grupo Piñero needed a better way to connect its operations and drive technology-powered innovation.

Why Grupo Piñero chose Oracle

Grupo Piñero wanted innovation but knew it couldn’t increase prices in the competitive luxury travel industry. The company worked with Oracle to stitch together several solutions—including Oracle Autonomous Database and Oracle Digital Assistant—allowing it to offer guests a better experience without increasing operating costs.


Grupo Piñero migrated its databases to Oracle Autonomous Data Warehouse to help the company access data in real time across its 27 properties, and as a result reduced data query times by 50%.

CIO Ramón Sastre says this is typical of the many benefits he sees from an integrated customer journey, from the moment people begin looking for a trip to the last day of their visit, all backed by Oracle Autonomous Database on Oracle Cloud Infrastructure. In addition, many tasks once done on paper or on the phone are now digital. Guests can now make reservations for restaurants and other activities, ask for directions to resort facilities, or check account balances, all using an Oracle Digital Assistant chatbot integrated with the hotel’s website and mobile app.

Grupo Piñero employees also use a wide range of Oracle Cloud applications for time-saving tasks. Using Oracle Supply Chain Management applications, for example, the company automated food purchasing for 10,000 customers and 4,000 employees each day, eliminating the printing of 45,000 order vouchers in the first month of implementation.

Published:August 7, 2020