Varsity Scoreboards unifies ERP and CX in Oracle Cloud

Now all departments work from the same data, spending less time fixing duplicate records and more time planning for the future.


We have a small IT staff, and chose Oracle Cloud applications to automate all of our routine tasks, integrate all of our different software systems, and give users from each business area access to the same exact information.

Micah SuggDirector of IT, Varsity Scoreboards

Business challenges

Varsity Scoreboards builds about 6,000 scoreboards for youth athletic programs each year.

The company makes all of its scoreboards to order, and thus carries no finished-product inventory It faced increasing overhead by maintaining a dozen disparate, legacy systems that didn’t talk to each other. The customized integrations between each weren’t sustainable for future growth and were costly to manage. Each line of business was operating with duplicate records, process inefficiencies, and forced into doing manual data entry.

For example, Varsity had three different CRM systems—one for customer records, another for quotes, a third for new leads—and yet another system for customer repairs.

The process to get a qualified work order directly to our production crews is virtually effortless in Oracle Cloud.

Micah SuggDirector of IT, Varsity Scoreboards

Why Varsity Scoreboards chose Oracle

Varsity Scoreboards decided to retire its on-premise systems and overhaul its entire business—from marketing, sales, quoting, and customer service to finance, accounting, procurement, order management and manufacturing—by upgrading all of its applications onto a single Oracle Cloud platform.

That meant users from every business area could work from the same information, and spend less time fixing duplicate records and more time planning for the company’s future.


The integration among Oracle CX Marketing, Oracle CX Sales, Oracle CX Service, Oracle CPQ, and the company’s master parts and price lists in Oracle ERP Cloud, lets sales reps track new opportunities, create new quote requests, and then merge the quote with the existing account in near real time, without creating any duplicate records in the process.

With five years of sales history loaded into the planning module of Oracle Cloud Supply Chain Management, Varsity uses the application’s built-in machine-learning algorithms to predict which components, parts, and systems need to be purchased before orders are approved. After a sales rep approves a customer’s order, it’s automatically routed to Oracle Cloud Order Management, where a set of detailed product customizations and fulfillment instructions are created, and then loaded into Oracle Cloud Manufacturing for production.

All of the company’s invoices, payments, taxes, and other financial documents are automatically passed from Oracle Sales Cloud to Oracle Cloud Financials so the accounting team can easily run reports, share it with auditors, or create dashboards for company executives to conduct strategic analysis.

Published:May 14, 2020