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Oracle DataFox Data Management

Use AI-sourced and human-verified market and company data points to drive personalized sales and marketing campaigns. Oracle DataFox Data Management is an account intelligence solution that automatically infuses company and organizational characteristics into the workflows that enhance customer account records.

See what Oracle DataFox Data Management can do for you.

Explore Oracle DataFox Data Management

Enrich customer profiles with trusted company data

Enrich customer records with more than 70 company data points and 68 types of real-time updates and alerts. Profile and classify your customer base, better target campaigns with niche segmentation, and improve efficiency with rich data infused into workflows.

Data enrichment

Leverage core data building blocks to power your custom workflows. Use prebuilt sales cloud and marketing cloud integrations with Oracle Sales, Oracle Eloqua Marketing Automation, Salesforce, or our APIs to deliver company data points, real-time alerts, and updates wherever they are needed.

Machine learning based anomaly detection

Leverage ongoing machine learning (ML) based anomaly detection and human validation to maintain the highest levels of data accuracy and data integrity at scale.

NLP-based data creation

Scan millions of company websites and more than 6,000 different news sources using natural language processing (NLP) to create company-level data points from unstructured text.

Grow your universe of customers

Find new companies that fit your unique criteria by applying more than 70 filters to the Oracle DataFox Data Management database of millions of companies. Expand your total addressable market and increase revenue by leveraging a larger prospect base.

Ideal customer profile modeling

Get insights on the most influential traits indicative of your best customers in order to create an ideal customer profile to better understand your prospective target audience.

Total addressable marketing (TAM) expansion

Easily locate net new accounts in the database based on your ideal customer profile and pull that account data directly into your systems.

Prioritize and score companies

Prioritize your universe of target companies with a scoring model that provides a consistent method for ranking prospect companies. Create a faster path to revenue by focusing on organizations with the highest potential first.

Account scoring model

Craft an account score to prioritize target accounts. Spend your time selling to the accounts that matter most.

Transparent and customizable

Determine the value of your inputs and visualize the makeup of each score with an account scoring model that’s completely transparent and customizable. Control the model yourself, at any time.

Monitor real-time company signals

Monitor news on prospects and identify when they hit key company milestones with real-time signal data in order to engage in more productive conversations with customers and prospects.

Real-time signal data

Leverage 68 types of real-time signal data on target companies for in-the-moment intelligence, helping you stay ahead of the competition.

Improve personalization

Knowing more about your prospects and customers allows you to contextualize outreach initiatives to them. Improve personalization by better understanding their changing business needs with event-triggered segmentations.

View more customer successes

Oracle Datafox Data Management customer successes

Learn how leading companies around the world use Oracle Datafox to personalize their sales and marketing campaigns.

Bailey Southwell & Co
Innovation Quarter
Insight Squared

By focusing on best-fit accounts, Lessonly aligned ABM and prospecting efforts for improved sales and marketing efficiency.

Key benefits

Key benefits
OCTOBER 7, 2020

Three Reasons Salespeople Won’t Use CRM and How to Change Their Minds

Christiane Soto, Sr. Marketing Manager, Oracle

Why do sales reps set their CRM systems aside? The answers vary, but with a little digging, three reasons do bubble to the surface. It all comes down to manual data entry, being too hard to use, and no perceived value.

Read the complete post

Featured blogs

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Cloud Readiness

Release readiness

Get up to speed on the latest releases of Oracle DataFox Data Management and ensure that your upgrade is successful. Review the latest features including innovations, capability overviews, business benefits, setup considerations, and usage tips.



Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle DataFox Data Management You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Customer Community

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions directly to Oracle development.

Support and Services

Oracle Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Best Practices

Lead management best practices

Lead management is the process of identifying, qualifying, engaging, and managing potential customers. It encompasses lead generation activities such as lead nurturing and lead scoring. To achieve superior results, it’s good to know what the best practices and next practices are.

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