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Oracle Audience Segmentation

Improve campaign performance by using third-party, enriched data to easily build audience segments. Oracle Audience Segmentation includes customer analytics to predict and measure campaign performance.

See what Oracle Audience Segmentation can do for you.

Explore Oracle Audience Segmentation

Agile audience assembly

Sort through your customer data without SQL. Drag-and-drop tools make it easy to build segments and include critical information to personalize each message.

Audience designer

Segment your marketing initiatives based on aggregated customer values. You can easily filter to find your top 15% of buyers or isolate the least-engaged web visitors.

Capture counts quickly

Save time while improving the accuracy of your targeting. Evaluate the size of an audience without waiting hours for a query to complete.

Priority-based waterfall segmentation

Waterfall segmentation allows you to create and prioritize segments within an audience to match customers to goal-oriented, relevant content. This segment data is included when you publish the audience to external systems, such as Responsys Campaign Management. So you can do more relevant targeting within an audience, preventing message fatigue.

Prioritze remarketing offers

Overcome conflicts between offers by setting priorities within your audiences. If a list member matches on multiple criteria, prioritize offers accordingly and ensure each individual receives the best experience.

Visual analysis of segments

Evaluate segmentation and easily determine which customers match the criteria for each grouping that you’ve designated for a campaign.

Audience data enrichment and management

Tap into Oracle’s expansive third-party dataset and begin personalizing experiences for customers with smaller digital footprints.

Customer data activation

Centralize your marketing data for better segmentation and enrich it with Oracle Data Cloud demographics and purchase behavior data. Use Oracle CrowdTwist Loyalty and Engagement to leverage loyalty data, and Oracle Infinity Behavioral Intelligence to build better audience segments with your web and mobile app activity data.

Prebuilt segments

Use demographic, psychographic, and behavioral characteristics across audiences to optimize targeting for each campaign.

Real-time data updates

Reduce data latency and improve the relevance of messages to your customers. Our bidirectional Responsys integration ensures every message is relevant for every customer.

Audience performance analysis

Gain insight into your campaign by evaluating audience performance through a selection of actionable campaign analytics included with Oracle Audience Segmentation. Know more before you launch and better understand results after a campaign deploys.

Prelaunch audience evaluation

Once you’ve built an audience, leverage the prelaunch analytics to see how that audience has responded to campaigns in the past. Make the adjustments you need before the launch.

Audience data visualization

Stop relying on spreadsheets that you have to reformat to understand campaign performance. Review data in easy-to-understand visual dashboards that highlight critical details.

Key benefits

  • High-precision targeting

    Augment your consumer data with Oracle Data Cloud, the world’s largest source of third-party data.

    Precise targeting depends on three key capabilities (PDF)

  • Faster time-to-value with no IT support needed

    Streamline and automate audience segmentation, finding the ideal balance of reach and impact.

  • Greater visibility into segment performance

    Leverage historical data to find the ideal audience, then review performance to measure campaign objectives.

  • Discover new customers

    Deliver more relevant experiences to newly-discovered segments, driving personalization and engagement.

    Personalized B2C marketing best practices

Key benefits of Oracle Audience Segmentation

How to Use Precise Targeting with Oracle Audience Segmentation

Steph Dollan, Product Marketing Manager, Oracle

Precisely targeting the right audience is incredibly difficult if you don’t understand what your customers want. How do you know if you’re reaching the right audience on the right channel with the most relevant content? To do so hinges on your ability to unify and enrich data, explore and segment customers, and analyze audience performance.

Read the complete post

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Get up to speed on the latest releases of Oracle Audience Segmentation and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.

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Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Audience Segmentation. You’ll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

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Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners Community for Oracle Marketing includes content about Oracle Audience Segmentation.

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Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization’s success.

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Best practices

Marketing automation best practices

The goal of marketing automation is to streamline, automate, and measures tasks and workflows so that everything that you do happens faster and more efficiently with fewer problems and mistakes. That’s why it’s good to be aware of what the best practices are so you achieve superior results to those achieved by other means.

You may also be interested in…

Oracle Responsys Campaign Management

B2C campaign management

Oracle Maxymiser Testing and Optimization

Website testing and personalization

Oracle Infinity Behavioral Intelligence

Real-time personalization

Oracle CrowdTwist Loyalty and Engagement

Loyalty and engagement marketing

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