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Oracle CX newsroom and analyst reports

Oracle Advertising and CX

CX News and Opinion

Top MarTech News from the Week of May 13th


Oracle has released an update that allows Oracle Service to embed data from Oracle Unity Customer Data Platform (CDP). The update will help customer service agents expand their view of a customer, enhance service quality, and improve agent efficiency.

Read the article in SolutionsReview

Oracle Makes AI Improvements to Service and Unity Platforms


Oracle has updated Oracle Service to embed data from Oracle Unity Customer Data Platform (CDP) to help customer service agents gain a complete view of the customer, improve agent efficiency, and enhance service quality.

Read the Pulse 2.0 article

How Oracle’s Digital-First Service Drives Sustainable Differentiation


Companies have been pursuing digital transformation for the last 20 years; the pandemic accelerated the process for many organizations. Digital-first service offers the next step in improving the customer experience.

Read the CRMBuyer article

19 of the Best Service CRM Software Solutions to Consider in 2022


A company’s interactions with its customers drives success. A customer relationship management (CRM) solution can help many companies turn those interactions into ongoing, mutually beneficial relationships. However, for some businesses, a more specialized customer service platform might be needed.

Review the CRM service list

The Martech Solutions Marketers Can’t Live Without


Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to a recent report from Oracle and Ascend2.

Read the MarketingProfs article

43% of Marketers Now Aim to Offer Personalized Content


Oracle and Ascend2 recently teamed up to publish the “Marketing Trends 2022” report, and statistics indicated that 43% of marketing organizations intend to add personalized content marketing and offers to their strategies this year.

Read the KOMarketing article

Marvel Taps Oracle CrowdTwist to Keep Fan Base Engaged and Energized


Marvel's goal is to connect directly with their customers. Whether they are fervent comic book readers or movie/TV show fans doesn't matter. By using Oracle CrowdTwist Loyalty and Engagement to create surveys and other content, they can interact with their fans and inspire them to explore beyond their favorite characters and storylines.

Read the Newsweek article

Top Digital Marketing Trends for 2022: Oracle Survey Results


Which challenges, opportunities, martech solutions, and performance metrics are trending right now? See the findings from Oracle's survey.

Read the article on Search Engine Journal

Oracle and Red Bull Racing Launch a New Chapter of Innovation in Formula One


Oracle and Red Bull Racing have enhanced their partnership and are introducing a new team name, Oracle Red Bull Racing, as well as the team’s new car for the upcoming season, the RB18.

Read article at Red Bull Racing

Oracle signs F1 title sponsorship deal with Red Bull


Red Bull will use Oracle's cloud infrastructure to hone race strategy and engine development and CrowdTwist Loyalty and Engagement to drive greater fan engagement.

Read the Reuters article

9 of the Best CRM Solutions for Hotels and Hospitality Businesses


Solutions Review has developed this list of top-rated hospitality and hotel CRM solutions to help connect buyers with some of the leading software providers in the marketplace.

Read the Solutions Review article

Best enterprise content management software of 2022


When it comes to ECM, there are dozens of vendors to consider. TechTarget ranks the top 10 platforms on the market to help you understand their capabilities and functions.

Read the TechTarget article

This Year in CRM


Get your new hires “writing paper” (proposals, contracts, etc.) as quickly as possible with advanced CRM.

Read the CRMBuyer article

Red Bull Racing Honda Rewards Fan Loyalty


The Formula 1 racing season may be over, but fans are still craving content. Red Bull Racing is connecting with its fans through a new loyalty program called The Red Bull Racing Paddock. The strategy is to provide fans with exclusive content then reward members' ongoing engagement with redeemable points.

Read the Newsweek article

MarTech Interview with Steve Earl, Vice President for Oracle CX


Steve Earl, Vice President for Oracle CX explains how marketers can target more effectively and react with the most relevant messaging with one of Oracle’s latest marketing offerings: Oracle Fusion Marketing.

Read MarTech Series article

How Meineke Drives Customer Loyalty with Oracle


The Meineke Rewards program, which runs on the Oracle CrowdTwist Loyalty and Engagement platform, recently earned a spot on Newsweek's list of America's Best Loyalty Programs for 2021. Learn what seven features drivers like best about Meineke Rewards.

Read the Newsweek article

B2B Selling Increasingly Virtual, Marketers Must Rely More On Digital Tech: Holly Simmons, Oracle


To drive a successful business, a positive customer experience remains crucial. Holly Simmons, Vice President, Product Management, Oracle Advertising and CX, explains how marketers are stretching out their customer experience journeys.

Read BWMarketing World article

Oracle Calls Out Salesforce Yet Again—Can Larry Ellison Succeed This Time?


Unlike other products on the market, Oracle Fusion Marketing will fully automate the contiguous process of lead generation and lead qualification.

Read the Cloud Wars article

With Oracle Fusion Marketing into the Future of CRM?


Oracle Fusion Marketing helps marketers and sellers focus on what they do best: building relationships and closing deals.

Read more from CustomerThink

Need Help Finding Customers? There's an A.I. for That


Fusion Marketing, new artificial intelligence software from Oracle, offers to ease a company's ability to personalize its marketing efforts.

Read the Inc. article

What CMOs need to do to make ‘madtech’ happen


Fusion Marketing helps you simplify your stacks and focus on technologies that are integrated and support a seamless customer journey, from consideration and adoption all the way through to sales and loyalty.

Read the Ad Age article

Oracle Announces New Automated Lead Generation and Qualification Solution


Oracle Fusion Marketing makes it easy for marketers to execute campaigns that generate qualified sales opportunities and accelerate deal cycles.

Read more from CMSWire

Oracle Launches AI-Enabled System to automate Lead Generation and Qualification


Fusion Marketing is expected to automate lead generation and qualification so that both marketers and sales professionals can overcome the siloed data and disconnected workflows that come with traditional CRMs.

Read the full Toolbox article

Oracle’s new digital marketing software runs on AI


In a market where lead generation is the most important goal for 85% of B2B content marketers, Oracle Fusion Marketing aims to automate digital marketing campaigns more effectively.

Read the TechRadar article

Oracle Fusion Marketing automates lead generation and qualification


Oracle Fusion Marketing simplifies the creation and execution of campaigns and accelerates delivery times by automating the lead generation process.

Read more from Techzine

Oracle launches Fusion Marketing


According to Enterprise Times, Oracle Fusion Marketing will enable organizations to fuse their marketing and sales operations in ways that haven’t been previously possible.

Read the full article

Oracle Live brings the future of CRM to a head


The editors at diginomica explore whether the newly-released Oracle Fusion Marketing can close the gap between sales and marketing.

Read the diginomica article

Oracle uses AI to automate parts of digital marketing


Oracle Fusion Marketing crosses the boundaries between sales, marketing, and advertising. It automates the assembly of marketing campaigns and uses AI to help determine who might eventually buy a product, sending their contact information to sales teams.

Read more in the Reuters article

Oracle announces new platform—Fusion Marketing


The announcement of Oracle Fusion Marketing showcases our commitment to consistently improving our marketing and sales offerings, while strengthening our B2B portfolio.

Read more from Futurum Research

Oracle Fusion Marketing enables campaign orchestration


Fusion Marketing taps into Oracle Unity Customer Data Platform to inform marketing campaign segments and uses AI to analyze account activity to deliver better leads to salespeople.

Read the Tech Target article

Oracle Fusion Marketing automates lead generation


Oracle Fusion Marketing helps marketers and sellers avoid traditional CRM roadblocks by automating lead generation and qualification from start to finish.

Read more in IT Pro

Oracle announces Fusion Marketing, a new automated lead generation solution


Fusion Marketing uses an AI-powered algorithm to monitor customer engagement across campaign channels and deliver qualified opportunities to whichever CRM system a company uses.

Read the Solutions Review article

Oracle system uses AI to automate digital marketing campaigns


With Fusion Marketing, companies can create marketing campaigns and determine whether the people who interact with emails or advertisements might eventually buy a product before sending their contact information to sales teams.

Read more in Info Tech Lead

Oracle Fusion Marketing reduces the role of traditional CRMs


Oracle Fusion Marketing—an AI-enabled B2B marketing solution—tracks account engagement with both email and advertising channels, automates lead scoring, predicts opportunity for sales engagement, and then delivers the qualified opportunity to any CRM system.

Read more in the MarTech article

Oracle Fuses Together a CDP and CRM for a Lead-Gen Tool


Oracle Fusion Marketing leverages the power of Oracle’s customer data platform to help B2B marketers. By ingesting first-party data to create live lead-scoring filters that identify potential sales targets based on the data, it becomes easier to identify those people who have a higher propensity to buy.

Read the AdExchanger article

Oracle Fusion Marketing automates lead generation and qualification


Traditional CRM systems can cause frustration for sellers and marketers, but Oracle’s newly announced Fusion Marketing helps them create campaigns that span both traditional marketing and advertising channels.

Read the SiliconANGLE article

Virtual Selling Is Here to Stay: Five Tips for Success


Sales technology (CRM systems) must step up, and sales leaders need to embrace the advancements in order to retain their top talent. As sales teams adopt an increasingly virtual model, here are five tenets virtual selling organizations should follow.

Continue reading the DestinationCRM article

Key Takeaways: Forrester Wave for Digital Experience Platforms, Q3 2021


The editors at Solutions Review have read the Q3 2021 iteration of the Forrester Wave for Digital Experience Platforms report and compiled some of the takeaways worth knowing about.

Read the Solutions Review article

CEO Next 2021: The Up-and-Coming Leaders Set to Revolutionize American Business


Software veteran Rob Tarkoff heads Oracle’s Advertising and Customer Experience software products, which helps thousands of companies digitize their marketing, customer service, advertising, and ecommerce.

Read the Forbes article

Market-Cap Madness: Oracle Leapfrogs Salesforce on Cloud Surge


Just 10 months after the market was stating that Salesforce was 40% more valuable than Oracle, Larry Ellison and his revitalized cloud business have pushed Oracle’s market cap almost 10% higher than Salesforce’s. So, what the heck happened?

Read the Cloud Wars article

Oracle Unity Customer Data Platform redefines customer intelligence


It’s time for a data-first approach where the customer is truly the focus. Such a move enables CX professionals to change the dialogue with their customers from being very predictable and transactional to incredibly responsive and conversational. And this all can be done with a CDP.

Read the CDP Institute blog post

How Retailers Can Win with a Blended Service Experience


The goal of a blended customer service experience is for your customers to shop in-store and online—or take advantage of a hybrid approach like curbside pickup—and feel that they have the same experience very time. To pull this off requires several things.

Read the Forbes article

Why *this* award really matters to us


Accolades come and go, but what we love is the feedback from customers. That said, we’re very proud that Redwood, Oracle’s next-generation design system, has won a San Francisco Design Week Award for user experience.

Read the announcement

Inside sellers work heroically to close deals


Just because sellers have found a way to do their jobs effectively—with duct tape, bubble gum, post-it notes, spreadsheets, 13 different colors of highlighter, and lots of emails—that doesn’t mean that there aren’t huge challenges and a lack of efficiency when it comes to the sales process. At least that’s what customers told us during a recent survey.

Read the Oracle Connect article

Oracle Challenges SAP, Microsoft, Salesforce over Industry Cloud Suites


Oracle Digital Experience for Communications offers a new and differentiated experience for telco customers, using chatbots and AI. The secret? Integration and vertically specific coding.

Read the Cloud Wars article

CX Decoded Podcast: Analyzing Voice Content Prospects for Marketers


Join contributor Preston So, product architect and strategist at Oracle, in a discussion about how marketing teams are deciding how to best use voice content—both as a term and tool (say, within Oracle Digital Assistant).

Read the CMSWire article

Amid pandemic, a sea change in personalities


According to a survey conducted by Oracle, 86 percent of Americans saw a change in at least one of the five major “OCEAN” personality traits (openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism) as a result of the COVID-19 pandemic. But there are silver linings.

Read the article