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As consumer behavior shifts and economies adjust, the whole digital advertising industry must adapt. Join the experts at Oracle Data Cloud for this special digital event series and learn key tactics to maximize campaign ROI and get informed on today's most pressing programmatic topics such as IVT detection, brand safety, attention analytics and more.
Christos Sarros, Moat by Oracle Data Cloud’s Senior Director, EMEA Measurement Partnerships carves out an innovative paradigm for measurement and transaction currency beyond clicks and impressions, taking antiquated metrics to task!
Reach high-value consumers at scale—and with relevancy—across all of their touchpoints.
Deliver and maximize messages alongside relevant, high-quality, brand-appropriate content.
Unify all of your marketing data to drive customer growth and retention, plus fuel new prospect acquisition.
Measure what matters, and drive attention across all your campaigns.
Built through global, industry-leading origins, Oracle Data Cloud solutions work across audience, context, and measurement to give marketers the data and tools needed for every stage of the marketing journey.
Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat to help digital advertising companies drive better business outcomes across more than 100 countries. When it comes to audience planning, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measurement, we help you protect your ad spend, reach the right people, and measure the impact of your campaigns.
Advertisers who use extensive keyword-based blocking of all content referencing the coronavirus are cutting off revenue that funds the vital news industry. Read more about how Oracle Data Cloud is supporting a clarion call to the industry to stop aggressive blacklisting.
Discover what makes your audience take action and where to engage them with best-in-class audience and contextual intelligence solutions from Oracle Data Cloud.
Protect against fraud while ensuring your ads are in view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety.
Measure and drive attention across all your campaigns with Moat. Find out what's working and why—and how you can optimize campaigns for success.
Conversations around a cookie-constrained world are happening with more frequency and urgency among marketers, publishers, and agencies. We continue to inform and empower you to navigate this conversation, particularly as it pertains to 3rd party and 1st party data. Catch this informative on-demand webinar today!Watch now
Discover how TV went from traditional to transformative, explore trends, gain insights, and get tactical.
Learn more about invalid traffic and how Moat by Oracle Data Cloud helps advertisers and publishers protect ad spend.
Uncover the secret to effective performance-driven digital marketing, and learn how to effectively use data for your digital campaigns.
Disneyland Paris and Oracle Data Cloud drive better business outcomes through the powerful combination of industry-leading technology and trusted partnership.
Vice and Oracle launch the first contextual brand safety solution for video.
Oracle Contextual Intelligence led to a 351% increase in conversion rates for the WWE.
Brian Buizer, senior director, audience operations, Pandora discusses how the company provides advertisers with greater flexibility and precision using Oracle Data Cloud.