The interactive email campaign saw a 12% lift in engagement compared to the 6‑month rolling average as users jumped at the chance to prove their loyalty and vote #ForTheThrone.
Preference centers can be a good starting point to inform content personalization strategies, but they are just that—a starting point. What subscribers do is often a greater predictor of future behavior and interests.”
—Chris Wilson, Strategic Director of Strategic & Analytic Services at Oracle CX Marketing Consulting
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