+ the questions to ask instead, reducing email churn, & more
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CX Marketing Consulting
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Issue 21
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From the cloud, down to Earth.
Insights from our 500+ digital marketing consultants on the trends & news impacting your business.
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In this issue
› Understanding email deliverability
› Better email performance questions
› Podcast: Reducing email churn
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Businesses have a lot of control over whether their emails reach the inbox, but they have to understand the factors that affect deliverability and how to track KPIs.
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The Questions to Ask Instead:
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Achieving your goals and then not achieving success is devastating. This happens when we ask the wrong questions.
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Oracle Consulting’s Chad S. White joins Netcore’s Email Unplugged Podcast to discuss email list churn.
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“
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I was doing a customer analysis and realized a single outlier was skewing our data. It was the CEO’s mom. She’d spent hundreds of thousands of dollars on high price point items.”
—Doug Sundahl, Senior Director of Strategic & Analytics Services at Oracle CX Marketing Consulting
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A reminder that all numbers are relative, #emailgeeks. Is 1% a small or big number? It depends on what you’re talking about. A 1% open rate is catastrophically small, while a 1% spam complaint rate is catastrophically huge. Context is everything.
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Let’s work
TOGETHER
Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.
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