+ the questions to ask instead, reducing email churn, & more                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌   ‌
 
ORACLE
CX Marketing Consulting
 
Issue 21
 

From the cloud, down to Earth.

 
 
Insights from our 500+ digital marketing consultants on the trends & news impacting your business.

In this issue

› Understanding email deliverability
› Better email performance questions
› Podcast: Reducing email churn
 
 
 

Understanding Email Deliverability

 
 
Businesses have a lot of control over whether their emails reach the inbox, but they have to understand the factors that affect deliverability and how to track KPIs.
 
   Gain control   
 
 
 
The Questions to Ask Instead:
 

Email Performance Measurement

 
Achieving your goals and then not achieving success is devastating. This happens when we ask the wrong questions.
 
   Ask better questions   
 
 
 
 

Strategies to Reduce Email Churn

 
 
 
Oracle Consulting’s Chad S. White joins Netcore’s Email Unplugged Podcast to discuss email list churn.
 
 
      Tune in      
 
 
 
 

Say

 

WHAT?

 
Doug Sundahl
 
“
 
I was doing a customer analysis and realized a single outlier was skewing our data. It was the CEO’s mom. She’d spent hundreds of thousands of dollars on high price point items.”
 
—Doug Sundahl, Senior Director of Strategic & Analytics Services at Oracle CX Marketing Consulting
 
 
 
Twitter
Chad S. White @ChadSWhite
A reminder that all numbers are relative, #emailgeeks. Is 1% a small or big number? It depends on what you’re talking about. A 1% open rate is catastrophically small, while a 1% spam complaint rate is catastrophically huge. Context is everything.
 
 

Let’s work

 

TOGETHER

 
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