All of our consultants' best advice in 1 email + Aug. 26 deliverability webinar ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

AUG

1-2 p.m. ET

WEBINAR:
The Most Critical Email Deliverability Questions

Oracle Consulting’s Email Deliverability Services team answers your questions. Details and Registration

CX Marketing Consulting

Navigating COVID-19’s
Turbulent Waters

With the US currently experiencing a second peak and a second wave expected this winter, the coronavirus continues to disrupt businesses and their marketing plans. To help, we’ve pulled together the most popular advice from our consultants on how to adapt during these turbulent times.

In this special issue

› COVID-19’s effect on email behavior

› Crisis messaging best practices

› Systemic shocks & email reboots

› Strategy changes as states reopen

› Consumer preference changes

Email Behavior in the Age of Coronavirus

How COVID-19 has affected email marketing...

• Open times
• Engagement rates

• Unsubscribe rates
• Device usage

• Revenue per email

How to adapt

Crisis Messaging Best Practices

As you continue to create and send COVID-19 updates, here are our tips for effective and safe messaging.

Our guidance

Adjusting to Systemic Shocks

Sending your crisis messaging is the first step. The next step is to determine how to adjust your promotional messaging going forward.

5 steps to take

Adjusting Your Email Strategy as Coronavirus Restrictions Ease

Craft effective reopening announcements and make email changes to maximize your business’s rebound.

Fine-tune your approach

Coronavirus Has Shifted Consumer Preferences

We see changing preferences for:

• Consumer products brands
• Retail store brands

• Shopping channels
• Work environments

What marketers should do

More about

CRISIS MANAGEMENT

•

How to Handle a Social Media Crisis

•

Content Marketing During a Crisis or World Event

•

5 Ways an ABM Approach Can Help Marketers During a Crisis

•

10 Expert Tips for Marketing During a Crisis

Let’s work

TOGETHER

Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.

Drop us a line