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Oracle Responsys Campaign Management

Design and launch contextually relevant digital marketing campaigns to reach every consumer. Oracle Responsys helps you manage, personalize, and orchestrate interactions across all channels to deliver timely, helpful messages in the moments that matter—all without code, complex technical training, or reliance on other experts.

See how Oracle Responsys can help you.

Explore Oracle Responsys

Individualized email marketing

Produce inspiring email messages simply and efficiently with dynamic personalization that ensures every customer is treated as an individual. Achieve enterprise scale without sacrificing customer preferences.

Campaign production

Use an intuitive, code-optional email message designer to personalize your campaigns. Quickly toggle between device previews to ensure the email consistently renders as expected.

Improved deliverability

Ensure each message reaches its intended recipient. Gain a competitive advantage with Oracle’s Deliverability Plus, designed to maximize delivery success.

Secure collaboration

Improve cross-team collaboration. Match platform access to job responsibilities and create permissions that fit your organizational structure. Facilitate process management across teams and contractors to ensure efficient delivery of campaigns.

Advanced professional services

Collaborate with our full-service Oracle Consulting Services organization to augment your team’s capabilities and resolve any outstanding digital marketing needs.

Segment and target with ease

Connect, activate, and leverage data from multiple sources to define segments that improve engagement with each customer. Continuously measure performance of all key segments to ensure each message is appropriate and relevant.

Audience designer

Assemble audiences from any customer segments and easily filter out those you need to exclude. Simplified subscription management allows you to easily prepare your distribution list for any cross-channel communication.

Detailed campaign analytics

Use data visualization dashboards to evaluate performance or export custom-built reports by audience, segment, or individual.

Real-time personalization

Respond to any customer event from any digital channel as the customer is interacting with your brand. You can personalize multi-step or simple campaigns, and any content within campaigns, based on a customer’s unique behavior.

Consistent cross-channel experiences

Ensure your brand voice is consistent across email, SMS, mobile, push, web push, and social for each individual. This provides a unified voice across all touchpoints and channels, enhancing your customer’s experience.

Personalized mobile marketing

Autonomously create mobile campaigns that deliver content across mobile push and rich push messages. Tailor interactions to each customer’s demonstrated interests and preferences.

Browser push

Deliver messages directly to customers via their browser, on desktop or mobile devices. Messages appear in native message centers and do not require a customer to be on your website.

Customer journey orchestration

React to unpredictable customer behavior with Oracle’s purpose-built AI to select the next best channel and message. Easy manual settings help you prepare multi-channel marketing by selecting customer data from intuitive dropdown menus.

Oracle CX Mobile SDK

Configure and implement your customer mobile lifecycle using the Oracle CX Mobile SDK. Coordinate easily across mobile channels, reducing complexity while improving your customer’s mobile experience.

Test and optimize campaigns

Optimize campaign performance with easy-to-use A/B and multivariate testing. Choose the best testing methodology to fit your unique needs and learn more about your customers’ preferences.

Test outcome design

Deploy different versions of a campaign alongside a control, and designate the winning message based on your own KPIs. Be confident your results are statistically significant.

Expansive multivariate testing

Run multivariate testing for up to eight creative variations at once. Determine the best subject lines, images, content blocks, or other personalization elements to understand customer preferences.

Actionable analytics and insights

Access insightful analytics to quickly and easily determine how campaigns, programs, and messages are performing across different segments, channels, and devices.

Prebuilt reports

Useful, out-of-the-box reports designed by marketers and for marketers to make it easy to evaluate campaign performance. Customizable reports are also available for your unique use case.

Campaign revenue insight

Quickly and easily understand revenue earned from each purchasing segment across different channels, and perform sophisticated analysis easily and independently – no need to rely on IT to help inform marketing decisions.

Purpose-built AI

Use a recency, frequency, monetary (RFM) dashboard to find your best customers, a customer lifetime value dashboard to identify those with the highest potential, and fatigue analysis to avoid message fatigue—without needing a data scientist.

Loyalty and engagement

Easily connect your customer loyalty programs to your digital marketing. Ensure customers stay current and connected while rewarding them for their brand advocacy.

Respond to every event

Continually adapt customer journeys based on real-time events. React to opens, clicks, purchases, browses, searches, abandonment, social sharing, or any event unique to your customers.

CrowdTwist integration

Respond to core lifecycle marketing events in real time to drive deeper customer relationships. Capture rich first-party data—profile data, engagement data, and purchase data—through CrowdTwist's integration with Responsys.

View all customer successes

Oracle Responsys customer successes

Learn how companies like yours use Oracle Responsys to help their teams succeed.

Case Kaunet
Powtoon Creates 1:1 Experience with Oracle Responsys creates 1:1 experience with Oracle Responsys

June 4, 2020

Oracle Named a Leader in Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs

Steph Dollan, Product Marketing Manager, Oracle CX

Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors across 15 different evaluation criteria based on "Ability to Execute" and "Completeness of Vision". We believe this evaluation recognized the continued strength of our marketing stack and the new capabilities we’ve been developing to help marketers meet the ever-changing needs of their customers.

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Key benefits

  • Adapt and scale to market changes

    Pivot active marketing programs in response to unexpected market changes or business volumes, to ensure, reliable and contextual communications.

  • Improve time-to-market with intelligent workflows

    Launch campaigns faster using intuitive, customizable workflows that help you and your teams accomplish more with less reliance on IT.

  • Enhance personalization with real-time data

    Connect real-time customer behaviors to your digital marketing programs to ensure timely and, relevant messages that drive higher conversions.

  • Catch costly production errors before they occur

    Easily review and detect campaign errors in new marketing initiatives before they occur.

Key benefits


Cloud readiness

B2C Campaign Management release readiness

Get up to speed on the latest release of Responsys and ensure that your upgrade is a success. Review the latest features, including capability overviews, business benefits, setup considerations, and usage tips.


Forrester Report: The Forrester Wave™: Email Marketing Service Providers, Q2 2020

Oracle received the highest score in the strategy category in Forrester's latest email marketing service providers evaluation. Oracle's strengths include:

  • Delivering on a timely, relevant multi-channel experience
  • Empowering marketers to understand each individual customer and respond to their unique needs
  • Consistently delivering scale and a significant global footprint

Customer Community

Topliners for Oracle Responsys

Part of the Oracle Community, Topliners for Oracle Responsys is a content-rich, engaging, and interactive space to share information, questions, and comments about Responsys and related technologies.

Cloud learning

Develop your Responsys skills

Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Learn more about training and certification you can rely on to ensure your organization's success.

Cloud Marketplace

Responsys help center

The Responsys Help Center provides you with product documentation and videos to help you become successful with Responsys. Learn about what’s new, user basics, and how to get started.

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