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Oracle Customer Success—Eaton


Eaton Standardizes Product Master Data for 8.5 Million Parts Across the Enterprise— Enhancing Competitive Edge and Customer Experience


Our new master data management environment, built on Oracle Product Hub and Oracle’s data quality solutions, elevates our business process efficiency and expands our ecommerce presence—ultimately helping to improve our competitiveness and the overall customer experience.

— Rudy Stubler, ‎Manager, Master Data Management and Enterprise Data Quality, Eaton

Eaton is a power management company providing customers in 175 countries with energy-efficient solutions to manage electrical, hydraulic, and mechanical power more safely and sustainably. Eaton’s electrical sector is a global leader in electrical products, systems and services for power quality, distribution and control, power transmission, lighting, and wiring products. The industrial sector is comprised of the hydraulics, aerospace, and vehicle groups.
Business Challenge
  • Boost operational efficiency and business agility by empowering the diversified manufacturing company to operate as an integrated, unified enterprise, as opposed to separate divisions and groups gained through acquisition
  • Improve customer experience and inventory management by more effectively managing information on more than 8.5 million parts
  • Strengthen Eaton’s market position and channel relationships by enabling the company to work more efficiently and transparently with large networks of industrial distributors
  • Expand ecommerce presence and sales
  • Deployed Oracle technology as the foundation for a new master data management (MDM) environment that enables the company to keep more accurate, extensive, and up-to-date information on more than 8.5 million parts
  • Elevated data quality from 70% to 90% with a single source of truth, strengthening Eaton’s relationships with distribution channels across all product groups and expanding ecommerce presence
  • Improved data quality on ecommerce site for products in the electrical and industrial sector by eliminating duplicate products and part numbers and launching clean and consistent images—eliminating confusion for customers and reducing burden on the call center
  • Reduced development times and improved business agility with the ability to write business rules faster
  • Improved web presence and boosted sales by displaying easy-to-access content such as part information and images through the integration between Oracle Product Hub and Oracle Commerce
  • Established an enterprisewide platform for sequencing standard business processes and integrating them with a product lifecycle management environment to drive greater transparency into, and control over end-to-end product lifecycles
  • Reduced incorrect part shipments and warranty claims with more accurate insight into industrial product part numbers
  • Elevated customer experience with faster and more accurate service—enabling call center agents to focus more time on value-add services
  • Gained ability to quickly and easily identify and resolve issues in underlying data with Oracle Enterprise Data Quality, which loads, cleans, and validates data from the company’s Oracle E-Business Suite applications
  • Syndicated benchmarks across the enterprise—improving business intelligence and setting the stage for more aligned operations across all business divisions


We have a large Oracle footprint and wanted to ensure easy integration into our product data hub. We selected Oracle for our master data management environment because it delivers the level of data integrity we require, and because we have a strong knowledge base on Oracle technology and applications.

— Rudy Stubler, ‎Manager, Master Data Management and Enterprise Data Quality, Eaton


Eaton is taking a phased approach to its product data hub strategy, after migrating 750,000 of 8.5 million parts to the new hub, which represents a significant part of the company’s revenue. The company began the migration with the electrical group in the Americas, and is working to complete the cut over for the vehicle and hydraulics groups.

About Eaton


Dublin, Ireland



Annual Revenue

Over $5 Billion


Eaton is working with two Oracle Diamond Partners as the company transforms the product data environment. Deloitte Consulting LLP worked with Eaton to clarify business requirements and complete functional design. Tata Consultancy Services is leading technical design and deployment.
Published:  Jan 14, 2016