The Time is Now
Why your customers need to modernize their Oracle Databases
Partner Sales and Marketing Campaign Guide
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Roadmap to success
What’s in it for you?
Understand how you can generate new revenue and emphasize your value as a strategic modernization partner
Get to grips with the proposition
Discover why it’s never been more important for your customers to modernize their Oracle database
Partner training and enablement
Gain unique skills and expertise by engaging with our Oracle Database training and workshops
Go to market with our compelling story
Start promoting, upgrade and upselling Oracle Database with these pre-cooked sales and marketing resources
Ready?
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About this eGuide
- This interactive guide is your one-stop-shop for you to get a full understanding of why and how you should help your customers and prospects modernize their instances of Oracle Database.
- You can navigate the guide by clicking the arrows either side of each page, or by choosing the section you want to jump to in the main navigation.
- Look out for links to downloadable assets and further reading!
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The Time is Now
Encouraging your customers to modernize their database
Build new revenue streams and emphasize your value as a strategic partner by upgrading your Oracle Database users
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Watch introductory video: The time is now
Open the door to new revenue streams with Oracle Database Modernization projects
With a significant number of customers still running mission critical databases on Oracle 11g Release 2, the end of Extended Support has created a huge opportunity for Partners that act fast!
There’s a huge opportunity for our partners to assist companies that need to upgrade and modernize their database architecture – and we’ve built a compelling and unique story to help you engage with them, build new revenue streams, and emphasize your value as a strategic partner.
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The Time is Now
Why you should engage with this campaign
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What’s in it for your business?
Database modernization projects are a great way to generate new revenue streams and open the door to broader conversations within your customer businesses.
You’ll be seen as a strategic partner, be able to emphasize your value add, and create new avenues to upsell services such as analytics, security options, broader modernization projects, and more. You’ll also be able to advise customers on the best platform – on-premises or Cloud – for them to upgrade their databases to, and generate new license and services revenue throughout the migration process.
Bundles, offers, incentives and rebates are also available when you sell or implement Cloud and Licenses. For full details, please contact your partner account manager.
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Generate new revenue
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Provide expert services for database modernization | |
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Greater license revenue through upsell of database options | |
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Move users from Standard to Enterprise licenses | |
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Upsell additional services such as analytics and security packages |
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Emphasize your value
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Be seen as a strategic partner | |
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Help your customers be more secure | |
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Be at the forefront of your customer’s Cloud journey | |
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Help customers choose the optimal Database Migration Method to the Cloud | |
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Offer flexible deployment options (cloud, on-prem, hybrid) |
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There’s never been a better time for your customers to modernize their Oracle Database
Customers on unsupported versions are more vulnerable to security breaches
Why now?
Oracle Database 11g Release 2 (11.2.0.4) has been out of Support
since 31st December 2020, so it’s absolutely paramount to
upgrade your customers.
What does this mean?
Customers who have not yet upgraded or are not on Oracle
Database 19c will not receive crucial quarterly security patches
from Oracle.
And therefore the impact for your customers...
By running older versions, they’re more open to security
vulnerabilities, such as external cyber attacks and internal
threats. 19c is Oracle’s current long-term release and will be
supported until 2027.
New agile business models demand cost-effective digital innovation
Why now?
New agile business paradigms are rapidly emerging as
organizations combat disruption and permanent change
brought on by the global events of 2020.
What does this mean?
Businesses are rapidly accelerating their digital
transformation strategies as they move to agile business
models underpinned by technology.
And the impact for your customers and new prospects....
By running older versions they’re building technology debt
– investing in the management and maintenance of aging
hardware and software that restricts technology innovation.
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Messaging for your customers
Go to market by addressing key challenges and highlighting the opportunity available to customers who modernize their Oracle Database.
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Elevator pitch to your customers
“The world is radically evolving before us. Business agility, security and an ability to innovate has never been more critical. It’s time to modernize your end-of-life Oracle Database to maintain the security of your data, while ensuring you can focus your technology investments on innovation, time to market and productivity optimization.”
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Campaign objectives
Earn new revenue streams and become a strategic partner by upgrading your customers running obsolete versions of Oracle DB to the current long-term stable build, Oracle Database 19c.
Target Audience
Decision maker
CIO, CISO, CTO / Chief Architect
Influencer
Business application owner, Business application
developer, Analytics team leader, Web / microservices /
cloud-native developer, DBA team lead
Key customer value proposition
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Long-term stability and support until 2027 | |
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Reduce security risk and compliance | |
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Significant cost savings | |
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Boost productivity | |
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Improve resilience | |
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Better insights and reporting |
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The threat of Operational Risk is high for organizations that don’t upgrade to 19c
Security and resilience
vulnerability
- 90% of attacks aim to steal data, yet 85% of exploits already have a patch
- EOL instances of ODB are no longer patched, and vulnerabilities are not communicated
- Data security capabilities (e.g. encryption, data masking, segregation) more limited on previous versions
Regular security patches and access to improved features greatly improve your overall security posture.
Growing
Technology Debt
- Old versions of ODB are no longer developed by Oracle
- Operational risk increases as these assets age, and aren’t maintained
- Time and budget is invested on maintenance
of old software on old hardware
Take control of Technology Debt
Virtually every organization has some technology debt, but you can control or reduce it, if you move now.
Obsolete IT restricts innovation, productivity and agility
- No available new features restricts innovation
- Growing maintenance requirements slows down productivity and dilutes resource
- Lack of cloud readiness and restricted agility
prevents ability to respond to events quickly
Move quickly in an uncertain but hopefully positive future by choosing a platform that is future ready and covers on-premise and Cloud.
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Upgrade your Database to 19c - Why now?
Start planning upgrades NOW to secure your database until at least 2027
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Upgrade your Database to 19c - Why now?
Start planning upgrades NOW to secure your database until at least 2027
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Standardize on a long term Support version for Oracle Database | |
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Oracle Database 11.2.0.4 extended support ended 31-Dec-2020. Limited Market driven support. | |
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Oracle Database 12.1.0.2 extended support ends July 2022 |
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Secure, flexible and agile database management
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Proactive Defense
Availability
Security
Resilience
Oracle Database 19c provides the highest level of reliability and security, and is the current long-term stable release. Your business will be secure until at least 2027
Receive quarterly security bundles that contain known vulnerabilities
Maximize “security posture” to significantly reduce risk exposure
Improve uptime for systems and improve performance of mission-critical systems
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Invest In The Future
Move
Improve
Transform
Build a firm foundation for an innovative, secure and futureproofed platform
Reduce technology debt by investing in innovation rather than maintenance
Boost IT and developer productivity and most critically, data productivity with 19c’s converged database
Futureproof your investments and lower your TCO by porting investments over with BYOL to Oracle or 3rd party clouds
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Smarter Outcomes
Data-Driven
Outcomes
Data-Driven
Apps
Tech-Driven
Results
Work smarter, not harder with rich analytics, automation, machine learning and flexible deployment
We bring the cloud to you: deploy Oracle Database wherever it’s required – in your datacenter, public or private cloud
Reduce operating costs and identify trends with machine learning and automation for full lifecycle management
Develop deep, data-driven insights on-premise or in the cloud
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Discover the power of Oracle’s Converged Database
As enterprises digitize more business processes and decision points, they face a seemingly impossible choice—improve developer productivity now or data productivity later.
Discover how Oracle 19c’s converged database solves this challenge by eliminating the need for multiple single-use databases.
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Key services, solution and features of Oracle 19c
One database for all data types
Improve developer productivity and data productivity via 19c’s multi-model, multitenant, multi-workload converged infrastructure.
Machine learning-driven automation
Provision, scale and tune, protect and patch, and repair the database—all automatically without user intervention.
Deploy where you need to
The agility and flexibility of Oracle Database 19c allows your business to operate efficiently and at low cost on-premise or in the cloud.
Guard against data breaches
Access a broad arsenal of data security tools including encryption, key management, data masking, access controls, monitoring and auditing.
Efficient application development
Quickly create scalable, high performance applications with a range of built-in dev tools and converged capabilities.
Optimized database performance
Access a range of capabilities designed to maximize performance through low-latency and high-throughput.
Discover more features, benefits and deep dives on our website
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Partner enablement
All you need to promote and implement Oracle Database modernization projects successfully.
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Build Oracle Database modernization expertise on our License and Hardware enablement track
Oracle’s partner enablement tracks are designed to empower you to attain unique skills and expertise by offering access to a range of detailed services and resources.
Join the license and hardware track to start strengthening your expertise of database modernization go-to-market strategy and project execution.
Throughout the track you’ll receive the following enablers:
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Environments | |
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Skills transfer | |
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Technical assistance | |
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Sales enablement tools | |
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Marketing resources |
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Partner enablement: Oracle Database 19c training and workshops
Improve your expertise and knowledge of Oracle Database 19c by completing our on-demand online training, and by joining our online workshops.
Upgrade and Migrate to Oracle 19c Database 1-day workshop
Free workshop designed to teach a technical audience about 19c. This session includes an introduction and overview, before diving into upgrade methods and tools. Includes hands-on experience of upgrading to 19c. The schedule for all technical workshops can be found below.
Oracle Database 19c overview for sales training*
Self-paced overview introducing Oracle Database 19c, which will be the release most customers will target their upgrades towards as the long-term support release of Oracle Database.
Oracle Database 19c Solution Engineer Specialist training*
Self-paced overview of Oracle 19c Database features, benefits, upgrade concepts.
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Additional resources
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Sales And Marketing Execution
Get started promoting, upgrading and upselling Oracle Database 19c projects with access to the latest materials you need to run your own campaigns.
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Not yet started with the Oracle Digital Marketing Center?
The Oracle Digital Marketing Center allows you to successfully launch automated marketing programs to drive sales and build your Oracle business.
To access the platform, simply use your Oracle Single Sign On (SSO) to login at https://oracle.ziftone.com and take advantage of sales enablement and marketing assets that are an invaluable part of promoting Oracle Database modernization projects.
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Leverage ready-to-execute Oracle marketing campaigns and content | |
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Personalize your emails, microsites and social posts with your branding and messaging additions | |
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Identify active leads and nurture growing sales opportunities |
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Email Communications
It’s easy to reach your prospects with our pre-prepared email nurture campaign, available to download within Oracle Digital Marketing Center.
Awareness
Email 1
Benefits of converged databases
Email 2
One converged database vs multiple standalones
Engagement
Email 3
Upgrading or Migrating to Oracle Database 19c
Conversion
Email 4
Oracle Database 19c High Availability
Email 5
IDC Link report on Oracle Autonomous Database
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Social Media communications
Successfully promote Oracle on your social channels with our pre-prepared Twitter and LinkedIn content.
Post 1
Autonomous Database
Post 2
Maximize availability with Real Application Clusters
Post 3
Gartner competitor performance analysis
Post 4
Video: Converged database technology
Post 5
Performance tuning features available in 19c
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Access these sales enablement assets to strengthen your conversations
How to download
Access and download these sales assets and more, including customer presentations, from the Oracle Digital Marketing Center.
Elevator Pitch
Oracle Database
Battlecard
Oracle Database
Sales Deck
Upgrade and Migrate to Oracle Database 19c
Sales Play
Future-proof your Oracle Databases
Competitive Analysis
Oracle Database 19c vs. Microsoft SQL Server 2019
Feature Comparison
Oracle Database 19c vs. Microsoft SQL Server 2019
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Ready? The time is NOW!
If you have any questions related to Oracle Database 19c upgrade projects, or need assistance accessing the Oracle Digital Marketing Center, please reach out to your Partner Manager.
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