To begin creating a promotional campaign, set data conditions in the enclosure area. Select customers who want to receive email or push communications.

Drag to the enclosure area

Refine the audience by selecting customers who are interested in deals and discounts.

Drag to the enclosure area

Exclude customers with active concerns or incident updates, or those likely to churn if they are sent too many messages.

Drag to set exclusion area

Now that you’ve improved your campaign targeting and segmentation, you can create and deploy relevant campaigns.

You can easily customize process workflows to keep teams and projects on schedule.

Next, choose the critical campaign settings, targeting and segmentation rules, and creative assets for your campaign.

Improve your ability to personalize messages for each customer by creating versions of campaigns for specific segments.

Click “OK”

It’s time to map out customer journeys and automate them. To get started, select from a collection of pre-built templates, such as this one.

Select the “Discount Sales” template to begin creating a discounted retargeting campaign.

Edit the prebuilt template to assign the next set of actions. Populate each stage and create a journey that responds to each customer’s unique behaviors.

Click “Email” to edit the promotional email.

The Program Designer tool is an intelligent, dynamic tool which recommends steps based on your needs and the goals of your campaign.

Review the campaign settings to verify that everything is set correctly and ready to go live.

Your website knows whether customers are new or returning. New visitors are greeted with personalized “welcome” messages.

Returning customers, like Sofia, are “welcomed back” and offered personalized messages that match their data profile.

Oracle Behavioral Intelligence sees the journey each customer has taken during their visit with your website and mobile app. This data is connected in real-time across the business, allowing you to have a complete, unified view of your customers so you can better personalize your messages to meet their needs.

Quickly and easily, see how customers are moving around your site with heat-maps, that give you the visual data you need to improve time-on-site and sales, while minimizing bounce rate.

Sofia spent time exploring new coffee makers and accessories, but didn’t make any purchases before she left the website.

Don’t worry, your team has built a “Browse abandonment” campaign, which is automatically triggered for Sofia. The next communication to Sofia will recommend a new coffee maker at a discounted price if she purchases it with an accessory.

As your campaigns are running, embedded Al is running with them—alerting you to elements such as saturation level and potential message fatigue that make targeting, segmentation, and message-tailoring easier.

Check your campaign performance using visualizations included within the same screens you used to build the campaign.

When customers like Sofia make a purchase, that success is highlighted in the conversion numbers.

Oracle Loyalty and Engagement helps you create rewards and loyalty programs targeted to your most valuable customers.

Customers can create a unique reward experience. Using the control center, Sofia can check her point totals and see her redemptions.