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Walk through Oracle’s solution for B2C marketers. Discover how it helps you create and nurture lasting customer relationships and deliver exceptional customer experiences.
See why Gartner rated Oracle Responsys Campaign Management, a key component of our B2C marketing solution, a Leader again.
Create, deploy, manage, and analyze B2C marketing campaigns and programs across a range of channels—all without code, complex technical training, or reliance on other experts.
Easily and efficiently produce inspiring and personalized email messages simply and efficiently so that every customer is treated as an individual. Scale without sacrificing customer preferences.
Connect and activate data from multiple sources to define segments that improve customer engagement. Continuously measure the performance of those key segments to ensure each message is appropriate and relevant.
Make sure your brand voice remains the same across all customer touchpoints and marketing channels—email, SMS, mobile, push, web push, and social.
Quickly and easily determine how campaigns, programs, and messages perform across different segments, channels, and devices.
Connect to your technology stack. Drive engagement and customer loyalty across all customer touchpoints.
Use data from any source to build complete customer profiles for more precise online targeting, personalization, and recommendations.
Uncover promising opportunities, drive incremental revenue, and discover customer preferences using Maxymiser Testing and Optimization’s automated insight capabilities.
Build and deliver tests to optimize your mobile and app experiences with the help of an easy-to-use visual editor.
Optimize your customer’s real-time journey. Oracle Infinity Behavioral Intelligence brings in online behavioral data, applies intelligence to that data, and dynamically recommends actions to personalize and enhance the digital customer experience—at the exact right moment.
Collect multichannel behavioral data in real time. Bring your online customer data into a single location while the person is still on your digital properties.
Use digital ID resolution, data augmentation, and object stitching for a clear view of your online visitor. View recommended customer targeting and retargeting actions—without having to ask IT for assistance.
Give visitors to your website and apps the best personalized experiences by conducting A/B testing and multivariate testing. View website customer behavior using heatmaps so you know what resonates and use funnel analysis to see customer journey progression.
Use specific buyer interests and actionable information to create key target audiences, which can then be used to create personalized online, offline, and mobile marketing campaigns.
Define exactly who to analyze and target, so you can better visualize and plan cross-device campaigns.
Make disparate data actionable. Unite a variety of data sources to form unique customer profiles and personalize your marketing programs.
Use our proprietary integrations and published APIs to move your data across owned, partnered, and licensed technologies.
Increase purchase frequency and deepen customer relationships through personalized customer loyalty and reward programs.
Build customer profiles that capture data at every engagement point to broaden your understanding and personalize interactions and offerings.
Build customer loyalty programs around your brand’s unique objectives and the audiences who are most loyal with a flexible SaaS platform.
Refine segments, personalize customer loyalty campaigns, and offer relevant rewards and benefits that drive continued customer engagement and spend.
Motivate customers to continue purchasing and engaging with flexible tools that allow you to design brand-specific reward strategies.
Evaluate your customer loyalty programs, engagement behavior, and member spend using a self-service analytics tool.
Target the right consumers more effectively and improve B2C marketing campaign performance by using all customer data sources to build audience segments.
Easily align cross-channel (and often siloed) data so that it’s unified into the flexible Oracle Audience Segmentation data model.
Sort through your customer data and build personalized segments using a drag-and-drop interface—no SQL queries needed.
Use your created audience segments across your B2C marketing channels or campaigns. Adjust on the fly as conditions change.
Create and deliver the right content across all applications and marketing, sales, and customer service channels consistent, relevant customer experiences. It's personalized content delivered at scale using the power of AI.
Streamline the writing, editing, and publishing of articles, blogs, landing pages, emails, service/support materials, and more.
Take your content strategy to the next level. Collaboratively create and edit high-quality video that get your customers’ attention and keep them engaged with comprehensive support for smartphone cameras.
Collaboratively edit and manage video content with easy tagging and publishing that makes the entire video management process efficient and scalable.
Deliver content to the right customer experience channel and make it available whenever and wherever customers want to interact with your brand.
Work within and across teams using whichever productivity tools teams find most comfortable.
Create and add content from popular applications using integrations that let you augment Oracle Content Management features with smart authoring and enhanced digital asset management.
With built-in AI and machine learning, Oracle Unity Customer Data Platform connects data to create a single, dynamic profile view of each customer and activate it in real time.
Bring your CRM and back-office data together into a single, 360-degree customer profile that updates in real time.
Enrich your first-party customer data with smart data. Calculate key indicators and add important attributes from second- and third-party data sources.
Better understand customer intent and target relevant messaging to specific groups using intelligent segmentation.
Measure customer engagement using AI and machine learning to predict, model, and recommend the best experience for your cross-channel marketing campaigns.
Use actionable intelligence to create personalized experiences for all customers and maintain context across their entire journey. Unity Customer Data Platform integrates seamlessly into other customer experience applications for faster time to value.
Deliver intelligent, consistent customer experiences across all channels. Remain relevant and adapt quickly to your customers’ changing mindsets and needs.
Collect data from more channels, apply intelligence at scale, and use insights from a unified customer view to deliver personalized experiences with each campaign.
Automate marketing campaign delivery and leverage real-time behavioral data to adapt campaigns in real time and boost conversions, loyalty, and revenue.
Effectively execute simple or sophisticated marketing campaigns with ease. Intuitive tools with advanced capabilities help you maximize the output of available resources.
Jason Witt, Senior Director, Oracle Marketing Consulting
Nearly every website is responsive, and most emails are, too. But just because you are using responsive design doesn’t mean that your providing a mobile-friendly customer experience (CX). Continue reading for some easy-to-implement, mobile-friendly best practices to follow for your websites, emails, and other mobile content.Read the complete post
Get up to speed on the latest releases of Oracle B2C Marketing and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.
Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Marketing including Oracle B2C Marketing. You'll find all of these resources and more in the Oracle Help Center.
Blurb: Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content for all of Oracle’s marketing cloud solutions including Oracle B2C Marketing.
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.
Power transformation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.
A marketing campaign is a concentrated marketing effort that’s usually focused on one message and one specific goal. Multiple channels can be used to get this message front of as many people as possible. As the number of marketing channels grow, so does the complexity. Marketing campaign management is a wide-ranging effort, involving several stages including planning, executing, tracking, and analyzing/optimizing a campaign.
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