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Advertising and Customer Experience (CX)
Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service. Oracle Advertising and Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.
Path to CX data excellence—self-assessment
Score your organization’s customer data strategy and learn how a customer data platform can help you.
Banking on Data: Mastercard, Deloitte, and Certegy discuss industry trends
Join Mastercard, Deloitte, and Certegy as they discuss how data and technology can address today's business challenges.
Oracle wins 6 Adweek awards
Learn how Oracle’s adtech and martech solutions can help you win big too.
Explore Oracle Advertising and Customer Experience (CX)
Reach the right audience, in the right environment, and measure the impact of your campaigns for total success
Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why.
Features
- Full-page contextual brand safety across text, video, and audio
- Curated data assets
- Customer data augmentation
- Protection from harmful content, viewability issues, and ad fraud
- Identify trending content in real-time
- 360-degree view of campaign performance
- Measure business impact and outcomes
Orchestrate smart, cross-channel marketing for B2B and B2C
Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.
Features
- Campaign management
- Marketing automation
- Digital personalization and optimization
- Real-time actions and insights
- Audience segmentation
- Customer acquisition
- Behavioral intelligence
- Testing and optimization
- Customer loyalty and engagement
- Content management
- Customer data platform
Unify your sales planning and execution processes
Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle CX connects sales and commerce to service, marketing, and the entire customer experience.
Features
- Sales automation with CX Mobile app
- B2B service
- Sales planning and incentive compensation
- Sales performance management
- Partner relationship management
- Configure, price, and quote
- Subscription management
- Unified B2B and B2C commerce
- Digital sales
- Sales account data quality and enrichment
- Customer data management
- Content management
- Unified customer intelligence
Connect and customize service engagements
Personalize your service engagements across any channel. Oracle Service delivers connected experiences to both consumers and businesses with knowledge-driven interactions and automation.
Features
- B2C service for high-volume interactions
- B2B service for high-value accounts
- Field service management
- Digital customer service
- Service Center for agent interactions
- Customer data management
- Integrated B2B and B2C commerce
- Knowledge management
- Advice and decision automation
- Content management
- Unified customer intelligence
Build modern customer experiences on a powerful platform
Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, extend capabilities with emerging technologies, build on a secure platform, and empower your organization with powerful analytics and adaptive artificial intelligence.
Features
- AI
- Analytics
- Customer data
- Chatbots
- Cloud infrastructure
- Content management
- Identity and access management
- Integration
- Low-code development
- Process automation
- Security
- User experience (UX)
Unleash the power of CX with industry-specific solutions
Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.
Features
- CX for Communications and Media
- CX for Financial Services
- CX for High Tech, Manufacturing, and Automotive
- CX for Consumer Goods and Retail
- CX for Public Sector
- Government 2.0
Explore CX in these interactive tours
Customer experience for B2B
Make every customer interaction matter using our connected suite of B2B applications to help you create, manage, serve, and nurture lasting customer relationships.
Customer experience for B2C
Deliver a cohesive, personalized customer experience tailored to your customers and prospects throughout every marketing, commerce, and service interaction using our connected suite of B2C applications.
Why choose Oracle Advertising and Customer Experience (CX)?
Connect your CRM and back-office systems
Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.
Power real-time customer experiences (CX)
Deliver tailored CX based on your customers' online behavior, in real time. Oracle CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moments they matter. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention and everything in between.
Use data to fully understand your customers
Gather customer data points to streamline advertising efforts and create a single, 360-degree customer profile so every customer touchpoint is personalized. Optimize all campaigns and interactions in real time to ensure success. Oracle’s been helping companies drive business value from data for more than 40 years. It’s in our DNA.
Drive better advertising outcomes
Begin with better outcomes by optimizing advertising investments. With solutions that help you improve audience delivery and protect against ad fraud and unsafe brand environments, Oracle’s suite of adtech solutions (formerly Oracle Data Cloud) can unlock digital advertising success across audiences, context, and measurement.
Red Bull Racing Honda and Oracle CX: Driving the fan experience
Oracle Advertising and CX and Red Bull Racing Honda are teaming up to deliver unrivaled fan experiences and bring fans closer to the race through personalization and real-time engagement. Watch as the journey begins to unfold.
Oracle CX customer successes
Learn why leading companies across all industries use Oracle CX to sell more, provide better service, and retain more customers.
How proficient are you with customer data? Take our self-assessment and see how a customer data platform can help
The first step to successful data management is understanding your organization’s current strengths. The next step is to use the right systems to help you organize and use them effectively. Answer six short questions in The path to CX data excellence self-assessment for a high-level graphic view and score of your company’s proficiency with customer data.
Make every customer interaction matter
Connect the customer’s purchasing journey with your selling process
Easily create and automate personalized B2B customer experiences across all channels
Easily build and manage personalized B2C customer relationships
Unify customer data to optimize the purchasing experience through digital commerce channels
Deliver real-time, innovative, data-driven B2B customer service experiences through any channel
Provide a competitively differentiated, high value, authentic B2C customer service experience
Gain total asset visibility for a cost-effective, end-to-end field service solution
Resources
Oracle Fusion Cloud Applications ebook
Build the future of your business with Oracle SaaS applications. This business manager’s guide helps you discover new ways to grow your business so you can survive and thrive—no matter what the future brings.
Siebel CRM
Oracle Siebel CRM on-premises applications address the most complex business processes across sales, marketing, and customer service.
See the comparisons
Develop your Advertising and CX skills
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about Advertising and CX training and certification.
Learning resources
Cloud Customer Connect
Cloud Customer Connect is Oracle's premier online cloud community. specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.
More customer community groups
Find a partner, become a partner
Oracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Advertising and Customer Experience (CX) products.
Support and Services
Get started
Request a demo
See what Oracle CX can do for you.
Take a tour
Explore our CX suite on your own.
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Contact sales
Talk to a team member about Oracle CX.