Advertising and Customer Experience (CX)
Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service. Oracle Advertising and Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.
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Explore Oracle Advertising and Customer Experience (CX)
Reach the right audience, in the right environment, and measure the impact of your campaigns for total success
Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why.
Products
Orchestrate smart, cross-channel marketing for B2B and B2C
Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.
Products
Unify your sales planning and execution processes
Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle CX connects sales and commerce to service, marketing, and the entire customer experience.
Products
Connect and customize service engagements
Personalize your service engagements across any channel. Oracle Service delivers connected experiences to both consumers and businesses with knowledge-driven interactions and automation.
Products
Build modern customer experiences on a powerful platform
Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, extend capabilities with emerging technologies, build on a secure platform, and empower your organization with powerful analytics and adaptive artificial intelligence.
Features
- Customer data platform
- Content management
- AI
- Analytics
- Chatbots
- Cloud infrastructure
- Identity and access management
- Integration
- Low-code development
- Process automation
- Security
- User experience (UX)
Unleash the power of CX with industry-specific solutions
Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.
Solutions
- Digital Experience for Communications
- Customer Acquisition and Experience in Financial Services
- CX for High Tech, Manufacturing, and Automotive
- Loyalty and Marketing Solutions for Hospitality
- Marketing solutions for Retail
- CX for Government
- Advertising and Customer Experience Solutions for Life Sciences
- Customer Experience for Utilities
- Customer Experience for Healthcare
- Permitting and Licensing
Why choose Oracle Advertising and Customer Experience (CX)?
01Connect your CRM and back-office systems
Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.
Hear Larry Ellison address front- and back-office integration (2:18)
02Power real-time customer experiences (CX)
Deliver tailored CX based on your customers' online behavior, in real time. Oracle CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moments that matter. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention and everything in between.
Deliver tailored experiences with Oracle Advertising and CX (2:29)
03Use data to understand your customers
Gather customer data points to streamline advertising efforts and create a single, 360-degree customer profile so every customer touchpoint is personalized. Optimize all campaigns and interactions in real time to ensure success. Oracle’s been helping companies drive business value from data for more than 40 years. It’s in our DNA.
04Drive better advertising outcomes
Begin with better outcomes by optimizing advertising investments. With solutions that help you improve audience delivery and protect against ad fraud and unsafe brand environments, Oracle’s suite of adtech solutions (formerly Oracle Data Cloud) can unlock digital advertising success across audiences, context, and measurement.
Red Bull Racing Honda and Oracle CX: A partnership focused on the fan experience
Oracle Advertising and CX and Red Bull Racing Honda have joined together for a common goal. By working as one team, we are providing excellent fan experiences for Red Bull Racing fans. Hear how they are helping fans feel closer to the race day action.
Oracle Advertising and CX customer successes
Learn why leading companies across all industries use Oracle Advertising and CX to sell more, provide better service, and retain more customers.
Make every customer interaction matter
Connect the customer’s purchasing journey with your selling process
Easily create and automate personalized B2B customer experiences across all channels
Easily build and manage personalized B2C customer relationships
Unify customer data to optimize the purchasing experience through digital commerce channels
Deliver intelligent customer service that meets your customers’ expectations
Gain total asset visibility for a cost-effective, end-to-end field service solution
What are the 10 rules of CRM success?
Annie Calfo, Product Marketing Manager, Oracle Advertising and CX
A customer relationship management solution (CRM) can deliver high ROI by managing each stage of the sales cycle more efficiently. Focus your strategy on these 10 CRM building blocks to achieve successful implementation and increase your organization’s ROI.
Read the complete postResources
Best practices and resources
Find best practices and useful resources that can help you make the most of your Advertising and CX products. Whether you’re a new customer or are looking for ways to optimize or expand your implementation, you can find what you need.
Siebel CRM
Oracle Siebel CRM on-premises applications address the most complex business processes across sales, marketing, and customer service.
See the comparisons
Develop your Advertising and CX skills
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about Advertising and CX training and certification.
Learning resources
Cloud Customer Connect
Cloud Customer Connect is Oracle's premier online cloud community. specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.
More customer community groups
Find a partner, become a partner
Oracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Advertising and Customer Experience (CX) products.