Advertising and Customer Experience (CX)
Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service. Oracle Advertising and Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.
How Generative AI Will Change Customer Experiences Forever
Join Rob Tarkoff, EVP and GM of Oracle Customer Experience, to explore how sales, marketing, and service teams can leverage generative AI to help automate, optimize, and monetize customer relationships. December 6, 2023 | 12 p.m. ET
Explore Oracle Advertising and Customer Experience (CX)
Reach the right audience, in the right environment, and measure the impact of your campaigns for total success
Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why.
Products
Orchestrate smart, cross-channel marketing for B2B and B2C
Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.
Products
Unify your sales planning and execution processes
Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle CX connects sales and commerce to service, marketing, and the entire customer experience.
Products
Deliver efficient, personalized service across your channels
Help customers when and where they need you. Automate workflows for customer self-service, agent-assisted service, and field service engagements. Accelerate resolution with AI-driven recommendations, unified data visibility, and cross-organization collaboration tools. Deflect simple requests to digital channels and free up your experts to handle more complex customer needs.
Products
Build modern customer experiences on a powerful platform
Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, extend capabilities with emerging technologies, build on a secure platform, and empower your organization with powerful analytics and adaptive artificial intelligence.
Features
- Customer data platform
- Content management
- AI
- Analytics
- Chatbots
- Cloud infrastructure
- Identity and access management
- Integration
- Low-code development
- Process automation
- Security
- User experience (UX)
Unleash the power of CX with industry-specific solutions
Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.
Solutions
- Digital Experience for Communications
- Customer Acquisition and Experience in Financial Services
- Asset-based service for High Tech and Manufacturing
- Loyalty and Marketing Solutions for Hospitality
- Marketing solutions for Retail
- CX for Government
- Advertising and Customer Experience Solutions for Life Sciences
- Customer Experience for Utilities
- Customer Experience for Healthcare
- Permitting and Licensing
Learn how Oracle leverages integrated data to gain a deeper understanding of its customers and meet their unique needs.
B2B interactive demo
See our marketing automation, sales, and service software designed for B2B businesses.
Unity Customer Data Platform demo
Learn how our customer data platform can help both marketing and technical users.
Why choose Oracle Advertising and Customer Experience (CX)?
01Connect your CRM and back-office systems
Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.
Hear Larry Ellison address front- and back-office integration (2:18)
02Power real-time customer experiences (CX)
Deliver tailored CX based on your customers' online behavior, in real time. Oracle CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moments that matter. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention and everything in between.
Deliver tailored experiences with Oracle Advertising and CX (2:29)
03Use data to understand your customers
Gather customer data points to streamline advertising efforts and create a single, 360-degree customer profile so every customer touchpoint is personalized. Optimize all campaigns and interactions in real time to ensure success. Oracle’s been helping companies drive business value from data for more than 40 years. It’s in our DNA.
04Drive better advertising outcomes
Begin with better outcomes by optimizing advertising investments. With solutions that help you improve audience delivery and protect against ad fraud and unsafe brand environments, Oracle’s suite of adtech solutions (formerly Oracle Data Cloud) can unlock digital advertising success across audiences, context, and measurement.
Why choose Oracle Advertising and CX?
Looking for a complete suite to connect advertising, marketing, sales, customer service, and back-office applications? Oracle Advertising and CX offers the next generation of data-driven customer experience with connected processes across every touchpoint.
Oracle Advertising and CX customer successes
Learn why leading companies across all industries use Oracle Advertising and CX to sell more, provide better service, and retain more customers.
Customer highlight
Mazda Europe improves CX by personalizing each customer’s journey
“We wanted to get into personalization, and we wanted to go cross-channel and join up more datasets. With Oracle Unity Customer Data Platform, we’re able to develop much more sophisticated communication journeys, linking up the various channels, offering the consumer a much more personalized message.”
—Simon Haines, Director, Digital Consumer Engagement & Media Strategy, Mazda Europe
Make every customer interaction matter
Connect the customer’s purchasing journey with your selling process
Easily create and automate personalized B2B customer experiences across all channels
Easily build and manage personalized B2C customer relationships
Unify customer data to optimize the purchasing experience through digital commerce channels
Deliver intelligent customer service that meets your customers’ expectations
Gain total asset visibility for a cost-effective, end-to-end field service solution
Generative AI is changing Customer Experience (CX) for good (and for the better)
Rick Shimko, Product Marketing Director
As this year unfolds, it’s abundantly clear that Artificial Intelligence (AI) has taken center stage in discussions about CX. This massive leap in technology, with a flood of product innovations, fresh ideas, and inspiring successes gives us all an invigorated sense of excitement for the future. This excitement isn't just about the solutions we're crafting to enhance customer experiences, but also about the evolving landscape of customer-facing roles.
Read the complete postResources
Best practices and resources
Find best practices and useful resources that can help you make the most of your Advertising and CX products. Whether you’re a new customer or are looking for ways to optimize or expand your implementation, you can find what you need.
Siebel CRM
Oracle Siebel CRM on-premises applications address the most complex business processes across sales, marketing, and customer service.
Develop your Advertising and CX skills
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about Advertising and CX training and certification.
Learning resources
Cloud Customer Connect
Cloud Customer Connect is Oracle's premier online cloud community. specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.
More customer community groups
Find a partner, become a partner
Oracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Advertising and Customer Experience (CX) products.
Support and Services
The Oracle Playbook series
We've compiled the secrets to our people, process, and systems strategy. And we want to share it with you.