Oracle Customer Experience (CX)
Make every customer interaction matter by connecting all your business data across marketing, sales, and service. Oracle Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.
Watch an overview of Oracle CX (2:13)
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Demystify the world of customer data platforms with our new guide
Learn how you can deliver seamless customer experiences with a customer data platform (CDP).
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CRO's guide to predictable growth
Learn how to seek out new revenue opportunities and cultivate predictable growth.
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Transform the customer lifecycle with AI agents for CX
Learn how Oracle AI Agents help marketing, sales, and service teams grow revenue and boost customer satisfaction.
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CMO’s blueprint to revenue acceleration
Discover 5 proven strategies for growing customer loyalty and business revenue.
Explore Oracle Customer Experience (CX)
Orchestrate smart, cross-channel marketing for B2B and B2C
Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.
Products
Unify your sales planning and execution processes
Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle CX connects sales and commerce to service, marketing, and the entire customer experience.
Products
Deliver efficient, personalized service across your channels
Help customers when and where they need you. Automate workflows for customer self-service, agent-assisted service, and field service engagements. Accelerate resolution with AI-driven recommendations, unified data visibility, and cross-organization collaboration tools. Deflect simple requests to digital channels and free up your experts to handle more complex customer needs.
Products
Guided decisions based on key insights
Become a truly customer-centric business by leveraging insights from all CX touchpoints. Analyze complex business process flows, such as lead-to-order and quote-to-cash, to optimize for unparalleled business performance. Analyze historical trends and use AI to guide your CX teams to meet business and revenue targets.
Modules
- Role-based insights and guided actions
- Real-time transaction reporting
- Self-service analytics and data discovery
- Data visualization and exploratory analytics
- Predictive and what-if analysis
- Analytics on the go, mobile
- Out-of-the-box semantic data model, KPIs
Unleash the power of CX with industry-specific solutions
Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.
Learn more about Oracle Cloud CX
Why choose Oracle Customer Experience (CX)?
01Connect your CRM and back-office systems
Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.
Hear Larry Ellison address front- and back-office integration (2:18)
02Power real-time customer experiences (CX)
Deliver tailored CX based on your customers' online behavior, in real time. Oracle CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moments that matter. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention and everything in between.
03Use data to understand your customers
Gather customer data points to streamline advertising efforts and create a single, 360-degree customer profile so every customer touchpoint is personalized. Optimize all campaigns and interactions in real time to ensure success. Oracle’s been helping companies drive business value from data for more than 40 years. It’s in our DNA.
Oracle CX customer successes
Learn why leading companies across all industries use Oracle CX to sell more, provide better service, and retain more customers.
Customer highlight
Mazda Europe improves CX by personalizing each customer’s journey
“We wanted to get into personalization, and we wanted to go cross-channel and join up more datasets. With Oracle Unity Customer Data Platform, we’re able to develop much more sophisticated communication journeys, linking up the various channels, offering the consumer a much more personalized message.”
—Simon Haines, Director, Digital Consumer Engagement & Media Strategy, Mazda Europe
Three Ways Oracle is Redefining Customer Experience in 2025
Oracle Fusion Cloud CX Development
Is your current CX strategy keeping pace with customer expectations—or falling behind? Explore how Oracle Cloud CX is reshaping the future with AI-powered interactions, unified customer data, and seamless cross-team collaboration.
Read the complete postResources
Best practices and resources
Find best practices and useful resources that can help you make the most of your CX products. Whether you’re a new customer or are looking for ways to optimize or expand your implementation, you can find what you need.
Siebel CRM
Oracle Siebel CRM on-premises applications address the most complex business processes across sales, marketing, and customer service.
Raise Your Game with the Oracle Cloud Applications Skills Challenge
Now through May 15, join our skills challenge to access free training and certifications on the latest in Oracle Customer Experience (CX). Build a strong foundation in Oracle Cloud Applications, Oracle Modern Best Practice, and Oracle Cloud Success Navigator. Raise your game, earn rewards, and compete for prizes along the way.
Learning resources
Cloud Customer Connect
Cloud Customer Connect is Oracle's premier online cloud community. specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.
More customer community groups
Find a partner, become a partner
Oracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Customer Experience (CX) products.
Support and Services
The Oracle Playbook series
We've compiled the secrets to our people, process, and systems strategy. And we want to share them with you.