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Collect digital behaviors in real time, apply intelligence to that data, and offer recommended actions to enhance the digital customer experience—at the exact right moment. Oracle Infinity Behavioral Intelligence optimizes a customer’s digital journey in real time, making their online experience highly relevant and personalized.
Oracle Infinity follows our users on the site—what they do and what they click on and what they browse—and then creates custom events that go into Responsys and triggers custom email campaigns.
Chief Marketing Officer, Neostar
Stream your online behavioral data into one, unified location. Remove any silos around your data, apply intelligence to it, and use it to positively impact each stage of the customer journey.
Set up your Oracle CX tag so data can flow into Infinity Behavioral Intelligence. This new tag works across various Oracle CX applications, so you can set up your site once, and then need fewer tags running to have a complete digital picture across applications.
Stream data while a person is still visiting your digital property. With Oracle Infinity, you can observe sessions while they’re happening in real time.
Gain an individual-level view of each customer’s online behavior across all of their digital channels.
Use AI- and machine-learning–enabled intelligent decision-making capabilities to see what recommended actions could be taken to deliver personalized customer experiences.
Gain insight into past, current, and anticipated customer behaviors as part of their journey. Utilize flexible reporting options around all of the data related to what actions a customer took and who they are.
Apply probability scores to predict the likelihood customers will reach a specific objective or conversion event. Take advantage of built-in, real-time decision-making with intelligence applied to past customer behaviors.
Get your nontechnical and technical users up and running quickly. Oracle Infinity makes it easy to understand what capabilities are available and how to take advantage of them.
Launch A/B and multivariate testing with session and audience data from any marketing platform or third-party business source to determine which website and app experiences will resonate with your customers. Use heatmaps to view customer behavior on your digital properties.
Use online behavioral data and the intelligent recommendations provided by Oracle Infinity Behavioral Intelligence to take real-time actions that result in more personalized and relevant offers and better customer experiences (CX).
Specify what steps should occur when certain trigger conditions are met.
Leverage in-session behavior to provide content personalized for each customer. Improve CX and outcomes across all channels and areas of your business.
Configure, deploy, and inject real-time recommendations tailored for each customer based on machine learning algorithms.
Take advantage of user-friendly, intuitive connectors into Oracle Responsys Campaign Management and Oracle Eloqua Marketing Automation, as well as webhook and SFTP connectors for integrations with third-party systems.
Harness customer behaviors as they happen and use them to optimize customer experience.
Increase engagement and loyalty by providing the content, offers, and promotions that resonate best with each visitor, customer, or prospect.
Use a system that will grow with you. Built on an innovative, big data platform, Oracle Infinity is a digital intelligence solution that offers unparalleled data collection and accessibility.
Gather data about each customer at an individual level to better understand behaviors and deliver more personalized experiences.
Take advantage of built-in integrations, customizable APIs, and data streaming to easily embed rich behavioral data into your marketing ecosystem.
Autumn Black, Content Marketing Specialist, Oracle
We’re recognizing the finalists of the Context Award for Best Application of Positive Contextual Targeting, which recognizes campaigns that generated a splash by leveraging contextual intelligence technology to target trending moments.Read the complete post
Get up to speed on the latest releases of Oracle Infinity Behavioral Intelligence and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.
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A/B testing—which is also called split testing or bucket testing—is one of the easiest ways to increase conversion rates and learn more about your audience. It can be used to measure almost any type of marketing material, but it’s actually underused. That’s why it’s good to be aware of what the best practices are so you achieve superior results to those achieved by other means.