Why choose Oracle Marketing vs. Salesforce Marketing Cloud?

Simplify and consolidate all of your data sources into a dynamic customer profile. Connect individual identities across devices, channels, and domains. Use advanced privacy and identity controls to refine a unified, accessible profile. Enrich your customer profiles with more than 50,000 prebuilt, intelligent attributes based on your business needs. Oracle Unity exposes customer behaviors and enables marketers to better understand customer intent and target relevant messaging to the right groups.

Campaign specialists can waste more than 25% of their time trying to find or replicate content for campaign production. Most companies struggle to deliver consistent content across channels, leading to a disconnected experience. Oracle Content Management seamlessly integrates your content across all of your Oracle Advertising and Customer Experience (CX) applications and to Adobe Creative Cloud, Microsoft Office, iOS, macOS, and Windows. With Oracle Marketing, you can deliver the most relevant content to each customer with every interaction.

Leverage Oracle Eloqua Marketing Automation for your B2B marketing, and deliver account-based marketing experiences that are adaptive to stakeholder behaviors, extensible and reliable over time, and built on a data-first foundation. Deliver timely, personalized messages, expand your reach to engage new customers, and leverage insights to grow advocates. Select and prioritize your top tier accounts and create stakeholder specific content.

Build intelligent, personalized, and dynamic campaigns that cater to the preferences of each customer. Oracle Marketing solutions deliver timely personalization with data processed in real time during a launch, instead of refreshing the sending list in Salesforce before deploying your campaign with stale data.

Many Salesforce customers struggle to understand their fluctuating monthly expenses and build custom Super Message calculations to control budgets. Prices appear to increase with complexity and maturity. Pricing with Oracle is simple and predictable; you can expect to pay by the interaction or the contact. Instead of calculating your number of messages and monthly expenditures, you can focus on creating campaigns that reach your customers.

Connect your B2C campaign management in Oracle Responsys Campaign Management directly to your loyalty campaign management in Oracle CrowdTwist Loyalty and Engagement. Improve customer retention, increase purchase frequency, and deepen customer relationships through personalized customer loyalty and reward programs. Our loyalty and engagement solution helps you personalize loyalty campaigns and relevant reward programs that drive continued customer engagement and increased customer spending.

Take journey building into your own hands and stop paying extra to automate customer experiences. With Oracle, you can build, maintain, optimize, and evaluate cross-channel customer journeys that respond to customer behaviors in the moment. Our connected suite of marketing solutions make it easy to test, edit, and evaluate results.

Evaluate campaign performance quickly, easily, and in greater detail with native reporting built into every Oracle Marketing application. Measure your success with in-line performance metrics, KPIs, prebuilt and custom dashboards, and real-time analytics. Develop a deeper understanding of each customer interaction and identify opportunities for improvement.