Why choose Oracle Eloqua Marketing Automation vs. Salesforce Pardot

As your business grows, your marketing automation platform should be able to scale accordingly, whether you are a small business or a large enterprise. Oracle Eloqua’s architecture features an open framework designed to be flexible. With the ability to easily aggregate data from all sources, to create and use as many custom objects as needed, and to leverage unlimited API calls, your business can stay agile.

Alternatively, when you compare Eloqua vs. Pardot, Pardot’s framework makes it difficult for your business to scale marketing efforts over time¹. Its other challenges include limited flexibility to create your custom campaign objects, lack of integration between multiple instances for each CRM, and API limits that slow down operations with higher usage.

Create and deploy marketing campaigns with agility. Oracle Eloqua takes the complexity out of campaign creation with an easy-to-use, drag-and-drop interface to create, maintain, modify, and manage your marketing campaigns. With Eloqua, you can manage live campaigns behind the scenes—without disrupting the customer’s journey. Other marketing automation platforms (MAPs), such as Pardot, make it difficult for marketers to adapt to issues that may arise when a campaign is live.²

Today, you have many different systems to choose from, which is why you need a platform that can easily connect into your current technology stack—not a platform that you’re forced to use. Oracle Eloqua’s open framework is designed to connect into your marketing ecosystem—not disrupt it—with native integrations and an extensive partner ecosystem.

Pardot users, however, are required to have additional products in order to perform simple tasks³. For example, Pardot uses must use Salesforce’s content management system in order to store images that are used in emails. Additionally, Pardot customers are often faced with difficulties when it comes to using marketing automation products outside of the broader Salesforce ecosystem. This often results in application redundancy, duplicative costs, and increased complexity and risk to manage multiple configurations and systems.

Score your campaign leads dynamically—in real time—based on both customer profile and engagement data. Oracle Eloqua quickly informs you when a buyer is most active with your brand and is ready to be handed off to sales as a high-quality lead.

That’s not so easy for Pardot customers. With Pardot, inaccurate and biased lead scores prevent you from capturing the full view of your buyers’ intent and activating that across your marketing and sales organization.

Leverage actionable analytics, reporting, and deep insights instantly with fully customizable business intelligence capabilities out of the box from Oracle Eloqua Marketing Automation.

Salesforce Pardot, on the other hand, has a very limited reporting structure that can be difficult to modify to fit within your organization’s business and sales processes. Pardot users report having to rely on Salesforce CRM Analytics—depending on whether they have the access to that tool or if they have to purchase Einstein AI separately as an add-on service.