Why choose Oracle Eloqua Marketing Automation vs. Salesforce Pardot

Top 5 reasons to choose Oracle Eloqua for your marketing automation needs


Ability to grow with your business

As your business grows, your marketing automation platform should be able to scale accordingly, whether you are a small business or a large enterprise. Oracle Eloqua’s architecture features an open framework designed to be flexible. With the ability to easily aggregate data from all sources, to create and use as many custom objects as needed, and to leverage unlimited API calls, your business can stay agile.

Alternatively, when you compare Eloqua vs. Pardot, Pardot’s framework makes it difficult for your business to scale marketing efforts over time1. Its other challenges include limited flexibility to create your custom campaign objects, lack of integration between multiple instances for each CRM, and API limits that slow down operations with higher usage.


Execute marketing campaigns with ease

Create and deploy marketing campaigns with agility. Oracle Eloqua takes the complexity out of campaign creation with an easy-to-use, drag-and-drop interface to create, maintain, modify, and manage your marketing campaigns. With Eloqua, you can manage live campaigns behind the scenes—without disrupting the customer’s journey. Other marketing automation platforms (MAPs), such as Pardot, make it difficult for marketers to adapt to issues that may arise when a campaign is live.2


Leverage deep integrations and extensibility

Today, you have many different systems to choose from, which is why you need a platform that can easily connect into your current technology stack—not a platform that you’re forced to use. Oracle Eloqua’s open framework is designed to connect into your marketing ecosystem—not disrupt it—with native integrations and an extensive partner ecosystem.

Pardot users, however, are required to have additional products in order to perform simple tasks3. For example, Pardot uses must use Salesforce’s content management system in order to store images that are used in emails. Additionally, Pardot customers are often faced with difficulties when it comes to using marketing automation products outside of the broader Salesforce ecosystem. This often results in application redundancy, duplicative costs, and increased complexity and risk to manage multiple configurations and systems.


Understand the intent of your buyers

Score your campaign leads dynamically—in real time—based on both customer profile and engagement data. Oracle Eloqua quickly informs you when a buyer is most active with your brand and is ready to be handed off to sales as a high-quality lead.

That’s not so easy for Pardot customers. With Pardot, inaccurate and biased lead scores prevent you from capturing the full view of your buyers’ intent and activating that across your marketing and sales organization.


Customize campaigns based on data and analytics

Leverage actionable analytics, reporting, and deep insights instantly with fully customizable business intelligence capabilities out of the box from Oracle Eloqua Marketing Automation.

Salesforce Pardot, on the other hand, has a very limited reporting structure that can be difficult to modify to fit within your organization’s business and sales processes. Pardot users report having to rely on Salesforce CRM Analytics—depending on whether they have the access to that tool or if they have to purchase Einstein AI separately as an add-on service.

Oracle Eloqua: A best-in-class marketing automation platform

Create and manage cross-channel marketing campaigns that nurture leads across each stage of the buying process with Oracle Eloqua Marketing Automation. By unifying and connecting customer data from all sources in Eloqua, you can respond to your buyers’ signals with orchestrated campaigns to engage and convert your customers at the right time, every time.

Experience the breadth of capabilities that Oracle Eloqua can offer—all in a single package designed to support and grow with your business.

  • Adapt to experiences based on buyer activity in real time with campaign management
  • Manage and create compelling emails, landing pages, and forms
  • Create rich customer profiles for segmentation and targeting of the right buyers
  • Increase quality of email engagement and manage your key accounts
  • Drive revenue using the strongest lead management tools to capture intent
  • Connect data from multiple sources for one-to-one engagement
  • Track and measure marketing impact accurately
  • Identify, prioritize, and track high-value leads

Video: Personalized marketing solutions (2:03)

Video: Oracle B2B Marketing video demo (2:29)

See the Oracle B2B Marketing solution

Oracle Eloqua is the magic linchpin for all of our B2B marketing efforts.

—Hannah Kranich, Director of Demand Generation, Dow Jones

See the product: Oracle Eloqua Marketing Automation

Oracle Eloqua product tour

See how Eloqua Marketing Automation can help you create optimized and personalized nurture and cross-channel marketing campaigns.