Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.
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Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.
Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.
Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why.
See our marketing automation, sales, and service software designed for B2B businesses.
Learn how our customer data platform can help both marketing and technical users.
Explore the digital patient engagement solutions that can be tailored to each person. Improve outcomes at the individual and community levels and create the kind of experiences that drive engagement.
Explore the retail marketing solution that converts browsers to buyers. Personalize marketing campaigns, exceed customer expectations, and build customer loyalty.
Discover why Oracle’s ongoing innovations drive faster speed-to-lead handoffs and increase revenue.
Discover the cost savings and business benefits enabled by Oracle Unity Customer Data Platform.
Connect customer behaviors, transactions, firmographics, and demographics across the entire customer experience to make every interaction matter for each individual.
Collect data from more places, apply intelligence at scale, and use insights to deliver personalized customer experiences in the moments that matter.
Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.
Reward and engage your loyalty program members with highly personalized campaigns based on customer data, shopping behaviors, and preferences in real time.
See how Mazda Europe uses Oracle Unity Customer Data Platform and Eloqua Marketing Automation to personalize and enrich each customer’s experience over time as they continue to engage, often over numerous channels.
Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.
Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.
Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.
Vanessa Denice, Content Marketing Manager, Oracle
Working with research firm Ascend2, Oracle gathered insights from 853 marketers across the US, Canada, India, and the UK who represent organizations in various industries and marketing channels. We compiled the results into a new report, "Marketing trends 2022: Marketers tell all about successes, struggles, and solutions." The report reveals interesting insights into the biggest challenges and opportunities of the year.
Continue reading to learn about the five findings that stood out.Read the complete post
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Marketing automation software makes it easier to plan, coordinate, manage, and measure the results of marketing campaigns across channels, including email, web, display, search, and social. By automating processes, the software makes marketing more effective.