Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.
Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.
Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.
Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why.
See our marketing automation, sales, and service software designed for B2B businesses.
Tour our B2C solutions for marketing, ecommerce, and customer service.
Learn how our customer data platform can help both marketing and technical users.
Explore the digital patient engagement solutions that can be tailored to each person. Improve outcomes at the individual and community levels and create the kind of experiences that drive engagement.
Explore the retail marketing solution that converts browsers to buyers. Personalize marketing campaigns, exceed customer expectations, and build customer loyalty.
Discover why Oracle’s ongoing innovations drive faster speed-to-lead handoffs and increase revenue.
Discover the cost savings and business benefits enabled by Oracle Unity Customer Data Platform.
Connect customer behaviors, transactions, firmographics, and demographics across the entire customer experience to make every interaction matter for each individual.
Collect data from more places, apply intelligence at scale, and use insights to deliver personalized customer experiences in the moments that matter.
Personalize your B2C marketing campaigns
Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.
Reward and engage your loyalty program members with highly personalized campaigns based on customer data, shopping behaviors, and preferences in real time.
See how Mazda Europe uses Oracle Unity Customer Data Platform and Eloqua Marketing Automation to personalize and enrich each customer’s experience over time as they continue to engage, often over numerous channels.
Learn why companies across all industries use Oracle Marketing to deliver timely, personalized multichannel customer experiences. Click on the logos to learn more.
Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.
Learn how to deliver personalized customer experiences at scale
Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.
Match the pace of customer change with real-time customer experiences (21:39)
Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time.
Discover new AI capabilities in Oracle Responsys
Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.
Vanessa Denice, Content Marketing Manager, Oracle
Working with research firm Ascend2, Oracle gathered insights from 853 marketers across the US, Canada, India, and the UK who represent organizations in various industries and marketing channels. We compiled the results into a new report, "Marketing trends 2022: Marketers tell all about successes, struggles, and solutions." The report reveals interesting insights into the biggest challenges and opportunities of the year.
Continue reading to learn about the five findings that stood out.Read the complete post
Catch up on the latest in blogs, videos, product demos, events, and more from the Oracle Advertising and CX team. See how we’re making every customer interaction matter.
Oracle Advertising and CX goes beyond email marketing to deliver experiences tailored to each customer’s expectations in real time.
Explore Topliners for peer collaboration, information sharing, and needed tools. Ask questions, comment, and learn more about Oracle Marketing products and related technologies.
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption.
Marketing automation software makes it easier to plan, coordinate, manage, and measure the results of marketing campaigns across channels, including email, web, display, search, and social. By automating processes, the software makes marketing more effective.
Oracle provides both the technology and the guidance you need to succeed at every step of your journey, from planning and adoption through to continuous innovation.