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Build contextually relevant, digital marketing campaigns for all consumers. Oracle Responsys Campaign Management is a cross-channel campaign management platform that delivers advanced intelligence at scale so you can create personalized messages based on the individual interests and preferences of customers and prospects.
See how Oracle’s cross-channel campaign management capabilities stand out in a world where personalized, relevant experiences are expected.
Produce inspiring email marketing messages simply and efficiently with dynamic personalization that ensures every customer is treated as an individual. Achieve enterprise scale without sacrificing customer preferences.
Use an intuitive, code-optional email message designer to personalize your campaigns. Quickly toggle between device previews to ensure the email consistently renders as expected.
Ensure each message reaches its intended recipient. Gain a competitive advantage with Oracle’s Deliverability Plus, designed to maximize delivery success.
Improve cross-team collaboration. Match platform access to job responsibilities and create permissions that fit your organizational structure. Facilitate process management across teams and contractors to ensure efficient delivery of campaigns.
Collaborate with our full-service Oracle Consulting Services organization to augment your team’s capabilities and resolve any outstanding digital marketing needs.
Connect, activate, and leverage data from multiple sources to define customer segments that improve engagement. Continuously measure performance of all key segments to ensure each message is appropriate and relevant.
Assemble audiences from any customer segments and easily filter out those you need to exclude. Simplified subscription management allows you to easily prepare your distribution list for any cross-channel communication.
Use data visualization dashboards to evaluate campaign performance or export custom-built reports by audience, segment, or individual.
Respond to any customer event from any digital channel as the customer is interacting with your brand. You can personalize multi-step or simple campaigns, and any content within campaigns, based on a customer’s unique behavior.
Ensure your brand voice is consistent across email, SMS, mobile, push, web push, and social for every recipient. Enhance the customer experience (CX) by providing a unified voice across all touchpoints and channels.
Autonomously create mobile campaigns that deliver content across mobile push and rich push messages. Tailor interactions to each customer’s demonstrated interests and preferences.
Deliver messages directly to customers via their browser, on desktop or mobile devices. Messages appear in native message centers and do not require a customer to be on your website.
React to unpredictable customer behavior with Oracle’s purpose-built AI, designed to help you select the next-best channel and message. Easy manual settings help you prepare multichannel marketing campaigns by selecting customer data from intuitive, drop-down menus.
Configure and implement your customer mobile lifecycle using the Oracle CX Mobile SDK. Coordinate easily across mobile channels, reducing complexity while improving your customer’s mobile experience.
Deploy different campaign versions alongside a control and designate the winning message based on your own KPIs. Be confident that your results are statistically significant.
Run multivariate testing for up to eight creative variations at once. Determine the best subject lines, images, content blocks, or other personalization elements to understand customer preferences.
Leverage AI to target the right customers, personalize content based on their interests, and deliver it to channels they actually use. Reduce customer churn and improve engagement levels with intelligent segmentation and look-alike modeling.
Better align your audience to your campaign. Find customer potential hidden within complex data relationships with AI-enabled RFM and customer lifetime value tools. Use fatigue analysis to identify “oversaturated” customers and devise better messaging cadences for higher-quality conversions.
Optimize customer journeys to improve opens, clicks, and conversions. Intelligent switch automatically selects the best campaign, channel, and time to deliver an email to each customer or potential customer. You’ll spend less time developing customer journeys while minimizing errors and improving customer experience.
Access insightful analytics to quickly and easily determine how campaigns, programs, and messages are performing across different segments, channels, and devices.
Useful, out-of-the-box reports designed by marketers for marketers makes it easy to evaluate campaign performance. Customizable reports are also available for your unique situations.
Quickly and easily understand revenue earned from each purchasing segment across different channels and perform sophisticated analysis easily and independently. There’s no need for IT to help inform marketing decisions.
Use a recency, frequency, and monetary (RFM) dashboard to find your best customers. Identify those with the highest potential and run a fatigue analysis to avoid message fatigue—without having to rely on a data scientist.
Continually adapt customer journeys based on real-time events. React to opens, clicks, purchases, browses, searches, abandonment, social sharing, or any event unique to your customers.
Respond to core lifecycle marketing events in real time to build deeper customer relationships. Capture rich, first-party data—profile data, engagement data, and purchase data—through CrowdTwist's integration with Responsys.
"The data that drives through Responsys allows us to quickly execute upon it to drive value. Because data inherently does not drive value."
Sr. Director, Strategy, Analytics & CRM, eHarmony
Cynthia Price, VP of Marketing, Litmus
The average consumer sees thousands of emails in a single day. How can you break through the noise? Aligning your cross-channel marketing message and creative is key, but doing so in an efficient way is vital for your team to be the most effective. Continue reading for some tips on how you can be consistent with your cross-channel marketing.Continue reading
Pivot active marketing programs in response to unexpected market changes or business volumes, to ensure, reliable and contextual communications.
Launch campaigns faster using intuitive, customizable workflows that help you and your teams accomplish more with less reliance on IT.
Connect real-time customer behaviors to your digital marketing programs to ensure timely and relevant messages that drive higher conversion rates.
Easily review marketing campaigns, detect production errors before they occur, and get fully optimized campaigns out into the market quicker.
Identify more opportunities to exceed your customers’ expectations. Leverage advanced data science, built directly into Oracle Responsys Campaign Management, to optimize audience segmentation and then personalize your message to every individual.
Get up to speed on the latest releases of Oracle Responsys Campaign Management and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.
Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Responsys Campaign Management. You'll find all of these resources and more in the Oracle Help Center.
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Campaign management is the planning, tracking, analysis, and execution of everything involved in a standard marketing campaign, either to launch a new product/service, promote an event, or support additional business for an existing company or product. It’s a wide-ranging effort, given the infinite number of marketing and ad campaigns happening every second of every day.