Aegean personalizes airline journeys with unified customer data
Airline connects customer profiles with AI-guided orchestration to tailor messaging across email, web, mobile, and service touchpoints.
Greece | Hospitality and Travel
“By bringing our enterprise customer data together and using AI to guide journeys in real time, we can treat every traveler as an individual. Oracle Unity and Marketing help our teams respond faster, personalize more effectively, and build loyalty through experiences that feel intentional and relevant.”
About Aegean Airlines
Aegean Airlines serves more than 16 million passengers a year across 162 destinations, including new travelers, occasional flyers, and longtime loyalists.
Business problem: Fragmented data and manual campaigns limited personalization
Most passengers received nearly identical experiences. The airline needed a clearer view of each customer across marketing, digital channels, and service teams, and a way to support personalization at scale.
Solution and results: Connected profiles and AI-guided journeys across channels
Aegean implemented Oracle Fusion Unity Data Platform and Oracle Fusion Cloud Marketing to bring customer profiles together and act on insight quickly. Unity consolidates attributes, booking patterns, loyalty history, and behavioral interactions into a continuously updated profile.
AI embedded in Oracle Unity helps teams segment travelers and predict likely needs, such as compensation after a misconnection, targeted upgrade offers, or onboarding for new customers. Oracle Marketing uses these insights to automate journeys across email, web, mobile, and service touchpoints, activating actions in real time based on changing context.
Aegean saw a tenfold increase in personalization volume, 60% faster marketing analysis, and a 30% increase in productivity across core customer experience functions. The airline also reports a 40% increase in revenue from targeted campaigns, and says more than 80% of personalized flows connect directly to customer journeys.