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Oracle Partner Relationship Management

Oracle Partner Relationship Management provides a branded partner portal where channel managers and partners can collaborate, share and manage leads, register deals, and create quotes. This integrated solution offers a complete, connected partner experience and helps businesses grow their partner sales channels to increase revenue.

Essential strategies for partner relationship management

Get your products and services to market faster with support from third-party vendors or channel partners. Realize the full benefit of partner relationship management with these essential insights and strategies.

Explore Oracle Partnership Relationship Management

Custom partner portals

Develop custom portals where channel managers and partners can collaborate on lead-to-quote management, business planning, request-to-claim workflows, and more.

Branded experience

Offer a flexible partner portal for personalized channel management and a branded user interface. Your brand matters, whether it’s you or a partner representing it.

Channel manager experience

Understand and optimize your partner’s performance in a complex and evolving environment. Oracle offers your channel managers a complete view into partner performance and overall channel program performance.

Lead-to-close management

Increase results with a complete set of tools from onboarding to joint marketing collateral to end-to-end lead management, deal registration, and opportunity and quote processes.

Collaborate and evaluate feedback

Access and leverage analytics to intelligently adjust your partner strategy and execution. Collect and provide feedback on customer experience (CX) and channel performance across all your partners.

Partner recruiting and onboarding

Recruit, score, assess, and onboard new partners easily. Once onboarded, deliver approved cobranded marketing material to partners to drive better results. Because time to result is critical for brands and partners alike.

Channel program design

Create a win-win relationship between you and your partners. Collaborate with partners to create efficient, mutually beneficial channel programs.

Recruitment campaigns

Proper partner management means always finding new partners to build upon your previous success. Oracle makes it easy to recruit and onboard new partners.

Partner assessments

Evaluate and determine the best partners to drive the business results you require and desire. Successful partner managers understand the need for constant monitoring and results evaluation.

Channel administration

Channel setup and administration will always be a necessary piece of a successful partner strategy. Easily assign managers, delegate partner sellers administrative tasks, and create and assign territories.

Efficient onboarding

Easily approve good partners, initiate onboarding tasks and deliver brand, process, and training content all from a single interface. Onboard new partners quickly and improve the overall time to productivity.

Joint go-to-market and cobranding tools

Collaborate on plans, provide market development funds (MDF), and approve MDF requests. Identify top performers with connected business intelligence tools, evaluate MDF spend versus return, and assess and revamp compensation plans.

Business plan development

Align your partner plans to your business goals. Collaborate with your partners to define plans for key accounts, top products, and joint marketing initiatives.

Marketing development funds (MDF)

Approve, disburse, and track the ROI of market development funds.

Customer partner finder

Help customers discover the right partner with the customer-facing partner finder.

Customer feedback

Survey customers to assess how well partners represent your brand. Get insights on areas for improvement.

Lead-to-order management

Improve the entire lead-to-order management process for partners. Provide the tools for them to claim, qualify, and convert leads, create quotes, and capture orders more efficiently.

Lead management

Seamlessly pass along marketing qualified leads with engagement intelligence, or assign new leads for partners to qualify and claim.

Opportunity management

Facilitate deal registration and approvals, track progress of partner opportunities, and help advance stalled deals.

AI-guided selling

Provide partners with AI-driven win-probability scores, next-best actions, account prioritization, and smart talking points.

Configure, price, and quote

Empower channel partners to configure and create accurate quotes, and approve them quickly.

Order capture

Enable simple, intuitive order capture for resellers and distributors.

Integrated customer service support

Provide your partners with the tools needed to provide excellent, on-brand customer service support to joint customers.

Knowledge management

Let your partners troubleshoot on behalf of their customers with consistent access to knowledge articles.

Service request insights

Expose service history to partners so they are better prepared to engage and serve customers.

Customer support

Increase customer satisfaction by enabling partners to log service requests on behalf of customers, and collaborate with you for quick resolutions.

Partner support

Improve partner satisfaction by allowing partners to log service requests to get help with their own deals, processes, or technical issues.

Business intelligence and analytics

Optimize your partner program and overall ROI by identifying your top performing partners with connected business intelligence tools, evaluating MDF spend versus return, and assessing and revamping compensation plans.

Performance dashboards

Identify top performing partners with connected business intelligence.

MDF analysis

Understand your marketing development investments by evaluating spend versus return, sales speed and execution, and end customer satisfaction with all of your partners.

Incentive management

Actively manage partner incentives for optimal results. Present partner earnings transparently, evaluate and revamp compensation plans, and reward top performers to incentivize the behaviors that support your business goals.

Partner feedback

Better understand which partners are satisfied with your partner program and which should have your focus for improvement. Easily survey partners to assess overall satisfaction and map steps for improvement.

Panasonic logo

Panasonic supports thousands of specialist resellers with Oracle Partner Relationship Management

With Partner Relationship Management, resellers can request support, share leads, and register deals.

Key benefits—partner relationship management

Key benefits


Bundle Oracle Sales Force Automation with Partner Relationship Management today.

Oracle Sales Force Automation and Partner Relationship Management

user / month1

For an additional US$10 per user per month, you can extend your sales software to support channel partners with a full-featured Partner Relationship Management solution. Oracle Partner Relationship Management provides sales and service capabilities to channel partners when bundled with Oracle Sales Force Automation. Take advantage of advanced features such as quota management and asset management as well as prebuilt connections to Sales Planning, CPQ, Subscriptions, and Marketing.

Ideal for:

  • Current Oracle Sales and Service Enterprise Edition customers
  • Channel partners and sales programs
  • Connected sales and marketing
  • Enterprise B2B customer service


For additional pricing information, contact us.

  1. Pricing above represents cost of Oracle Sales and Service Enterprise Edition.
  2. Pricing above requires an additional US$10 per user per month for partner services.
  3. Requires subscription to Oracle Sales and Service Enterprise Edition.
October 22, 2021

Powering better sales experiences: How Oracle partners help sellers get back to selling

Annie Calfo, Product Marketing Manager, Oracle Advertising and CX

Is your sales team ready to respond to new customer demands? Oracle Advertising and Customer Experience (CX) has assembled a strong ecosystem of partners across sales and commerce to help you enable a new sales experience—one truly built for virtual sellers.

Read the blog

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Release Readiness

Release readiness

Get up to speed on the latest releases of Oracle Sales (including Partner Relationship Management) and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.



Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Partner Relationship Management. You'll find all of these resources and more in the Oracle Help Center.

Additional information

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Customer Community

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. Specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. In addition, members are able to provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

Support and Services

Oracle Cloud Marketplace

Power transformation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Customer experience (CX) best practices

CRM best practices

A customer relationship management (CRM) system isn’t just one solution; it’s an end-to-end solution that should include sales cloud, service cloud, commerce cloud, and marketing cloud, as well as an AI-enabled customer data platform (CDP) that can combine online, offline, and third-party data sources for a complete, dynamic customer view. To create a CRM solution that your sales reps will use, you need get all the pieces right. That why it’s good to be aware of the best practices.

You may also be interested in…

Oracle Sales Force Automation

AI-driven sales automation

Oracle Planning and Performance Management

Manage quotas, territories, and incentive compensation

Oracle Configure, Price, Quote

Boost revenue and streamline sales processes

Oracle Customer Data Management

Customer data quality and enrichment

Get started with Oracle Partner Relationship Management

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Take a product tour

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Contact sales

Talk to a team member about Oracle Sales.