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Unveiled: The New Retail Democracy - Latest Oracle Retail Research

A new democratic relationship between consumer and retailer is emerging. The single biggest challenge for retailers is to understand, empower and represent the new digitally-empowered consumer operating across all touch points including mobile.

Oracle wanted to explore this new retail democracy and to establish what opportunities are available for retailers to differentiate and grow their business in a crowded market dominated by consumer power, the global market place and brand convergence.

To access the research findings, please visit: www.oracle.com/newretaildemocracy

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