The Oracle Commerce Solution unifies the ATG Web Commerce and Endeca Customer Experience platforms.
The Oracle Commerce Solution leverages ATG for creating and defining the sites, data, and content that
drives customer experiences. These capabilities include creating and managing multi-site and multichannel
infrastructures, content creation, collection of session data, management of the product catalog, pricing,
creation of promotions and offerings, processing of transactions, management of customer profiles and
segments, and the creation of personalization strategies.
Once this data and content is defined, the Solution leverages Endeca for the placement, contextual delivery,
and optimization of cross-channel customer experiences. These capabilities focus on leveraging data and
content from ATG and other sources to scale dynamic cross-channel experiences controlled by the business
user. Page management and layout, content placement, and the dynamic delivery of products, content,
personalization strategies, and contextual merchandising takes place at this customer experience layer.
Additional information about ATG Web Commerce downloads available only through the Oracle Technology Network can be found here.
Additional information about Endeca Commerce can be found here.