Oracle Commerce enables selling experiences that drive clicks and conversions for the world’s biggest and best brands. The solution enables businesses selling online to deliver a consistent, relevant, and personalized cross-channel buying experience for buyers.
The Oracle Commerce Solution includes the Oracle Commerce Platform and Oracle Commerce Merchandising capabilities for creating and defining the sites and content that drives customer experiences. These capabilities include creating and managing multi-site and multichannel infrastructures, management of the product catalog, web content creation, collection of session data, pricing and promotions, processing of transactions, management of customer profiles and segments, and the creation of personalization strategies.
Once this data and content is defined, the solution leverages Oracle Commerce Guided Search and Oracle Commerce Experience Manager for the placement, contextual delivery, and optimization of cross-channel customer experiences. These capabilities focus on leveraging data and content from the commerce repositories and other source systems to scale dynamic cross-channel experiences controlled by the business user. Page management and layout, content placement, and the dynamic delivery of products, content, personalization strategies, and contextual merchandising takes place at this experience management layer.
October 21, 2015: We are pleased to announce the release of Oracle Commerce 11.2. The current release shows our on-going commitment to innovating and improving the ways our customers can deliver superior and differentiated digital commerce experiences, anywhere.
The new features and capabilities are in alignment with three main themes:
Customer Engagement - delivering relevant, personal and consistent experiences across all customer touchpoints
Business Engagement - simplifying and unifying business user tools to manage, create and optimize customer experiences
IT Engagement - building for tomorrow with a flexible and extensible architecture
As part of the 11.2 release, there is a new reference application, Commerce Store Accelerator.