Siebel Campaign/Dialogue Management
Oracle's Siebel Campaign/Dialogue Management streamlines the planning, execution, and budgeting of personalized, permission-based campaigns. It provides integrated workflow and collaboration capabilities for campaign approval and execution; financial modeling to optimize allocation of marketing dollars; and a marketing command center to track campaigns across the enterprise.
Stay Connected:
- Campaign Management - shorten planning and development cycles
- Permission-Based Marketing - create personalized campaigns across channels
- Targeted E-Mail Campaigns - leverage the internet to acquire new customers and build customer loyalty
- Profitable Interaction Centers - combine with Siebel Contact Center to improve outbound telemarketing and inbound call handling
- Field Conversion Rates - ensure the effectiveness of field sales campaigns
- Joint Marketing - leverage business partners to maximize sales and marketing opportunities
Tools for Evaluating
- Data sheet: Permission-Based E-mail Marketing (PDF)
- Gartner, Magic Quadrant for CRM Multichannel Campaign Management
- Gartner, MarketScope for CRM Lead Management
- White paper: Powering the Cross-Channel Customer Experience with Oracle's Complete Commerce (PDF)
- White paper: Four Fundamentals for Using Social Networks to Improve the Customer Experience (PDF)
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