+ marketing outliers, a hard-to-plan-for holiday season, email industry work trends, & more
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CX Marketing Consulting
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Issue 24
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Insights & inspiration from our 500+ digital marketing consultants.
This week we’re talking about...
› Picking holiday campaign days
› Common marketing outliers
› A hard-to-plan-for holiday season
› Email industry work trends
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Our Strategic & Analytic Services team shares recommendations based on 2018 and 2019 insights, plus current trends and risks.
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Outliers are small groups within your audience whose behavior is so extreme that they skew your overall results and tests.
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This holiday season we expect:
• Significant risks to the customer experience
• Mobile will continue to grow in importance
• Communication will be even more important
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Oracle’s Chad S. White presented the results of Really Good Emails’ annual survey about email marketers, their challenges, and more.
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“
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Fear of missing out is a real thing, so highlighting low-stock items may help get subscribers to purchase faster—and showing out-of-stock items may spur them to decide on something else before those are gone as well.”
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—
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Lizette Resendez
Associate Director at Oracle Consulting
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There are few things more frustrating than when your CEO—who knows nothing about email—objects to and actively fights the email marketing strategy that you’ve carefully crafted based on your many years of deep email experience. #TrustTheExperts
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Sept 18
Oracle Consulting’s Chad S. White will be speaking about the factors that affect email deliverability at the virtual Litmus Live Week. |
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Let’s work
TOGETHER
Our 500+ experts deliver the tools and expertise you need to achieve more with the leading marketing cloud—including implementation, training, strategy, creative, deployment, and more. Get the conversation going.
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