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Oracle Infinity Behavioral Intelligence

Collect digital behaviors in real time, apply intelligence to that data, and offer recommended actions to enhance the digital customer experience—at the exact right moment. Oracle Infinity Behavioral Intelligence optimizes a customer’s digital journey in real time, making their online experience highly relevant and personalized.

Oracle Infinity Behavioral Intelligence Product Tour

See what Oracle Infinity Behavioral Intelligence can do for you.

Explore Oracle Infinity Behavioral Intelligence

Unify customer behavioral data in real time

Stream your online behavioral data into one, unified location. Remove any silos around your data, apply intelligence to it, and use it to positively impact each stage of the customer journey.

Data collection

Set up your Oracle CX tag so data can flow into Infinity Behavioral Intelligence. This new tag works across various Oracle CX applications, so you can set up your site once, and then need fewer tags running to have a complete digital picture across applications.

Real-time behavioral signals

Stream data while a person is still visiting your digital property. With Oracle Infinity, you can observe sessions while they’re happening in real time.

A single stream of digital behavioral data

Gain an individual-level view of each customer’s online behavior across all of their digital channels.

Determine the right actions to take

Use AI- and machine-learning–enabled intelligent decision-making capabilities to see what recommended actions could be taken to deliver personalized customer experiences.

Detailed analytics and suggested opportunities

Gain insight into past, current, and anticipated customer behaviors as part of their journey. Utilize flexible reporting options around all of the data related to what actions a customer took and who they are.

Predictions powered by AI and machine learning

Apply probability scores to predict the likelihood customers will reach a specific objective or conversion event. Take advantage of built-in, real-time decision-making with intelligence applied to past customer behaviors.

Business-friendly user interface

Get your nontechnical and technical users up and running quickly. Oracle Infinity makes it easy to understand what capabilities are available and how to take advantage of them.

Strategically test and view digital behavior

Launch A/B and multivariate testing with session and audience data from any marketing platform or third-party business source to determine which website and app experiences will resonate with your customers. Use heatmaps to view customer behavior on your digital properties.

Drive business results through your CX ecosystem

Use online behavioral data and the intelligent recommendations provided by Oracle Infinity Behavioral Intelligence to take real-time actions that result in more personalized and relevant offers and better customer experiences (CX).

Setting rules for actions

Specify what steps should occur when certain trigger conditions are met.

Tailored experiences

Leverage in-session behavior to provide content personalized for each customer. Improve CX and outcomes across all channels and areas of your business.

Relevant recommendations

Configure, deploy, and inject real-time recommendations tailored for each customer based on machine learning algorithms.

Connections established

Take advantage of user-friendly, intuitive connectors into Oracle Responsys Campaign Management and Oracle Eloqua Marketing Automation, as well as webhook and SFTP connectors for integrations with third-party systems.

View All Customer Successes

Oracle Infinity Behavioral Intelligence customer successes

Learn how companies across different industries and in different geographies use Oracle Infinity Behavioral Intelligence to personalize CX. Click on each logo to learn more.

Internet Stores logo

Bike retailer cruises to significant growth with Oracle

Key benefits—behavioral intelligence

  • Increase conversions with real-time behaviors

    Harness customer behaviors as they happen and use them to optimize customer experience.

  • Boost customer engagement and lifetime value

    Increase engagement and loyalty by providing the content, offers, and promotions that resonate best with each visitor, customer, or prospect.

  • Scale with flexibility

    Use a system that will grow with you. Built on an innovative, big data platform, Oracle Infinity is a digital intelligence solution that offers unparalleled data collection and accessibility.

  • Improve personalization

    Gather data about each customer at an individual level to better understand behaviors and deliver more personalized experiences.

    Learn about personalized B2B marketing best practices

    Read about personalized B2C marketing best practices

  • Accelerate ROI from your marketing ecosystem

    Take advantage of built-in integrations, customizable APIs, and data streaming to easily embed rich behavioral data into your marketing ecosystem.

    How behavioral intelligence powers marketing automation and campaign management

Key benefits of Oracle Infinity

The right time to optimize customer engagement is now

Jeff Seacrist, VP of Product Management, Oracle

Recent studies have shown that more than 90% of consumers are more likely to shop with brands that provide relevant offers and recommendations. And many of those brands have made progress on personalized offers because of known customer attributes. Brands know their customers, but still find it challenging to merge historical customer data with live data and respond appropriately while the customer is still engaged.

The key to success? Access to real-time data.

Read the complete post

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Oracle Cloud readiness: CPQ

Release readiness

Get up to speed on the latest releases of Oracle Infinity Behavioral Intelligence and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.

Documentation library


Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Infinity Behavioral Intelligence. You'll find all of these resources and more in the Oracle Help Center.

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.



Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners Community for Oracle Marketing includes content about Oracle Infinity Behavioral Intelligence.

Cloud Marketplace

Oracle Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Best Practices

A/B testing best practices

A/B testing—which is also called split testing or bucket testing—is one of the easiest ways to increase conversion rates and learn more about your audience. It can be used to measure almost any type of marketing material, but it’s actually underused. That’s why it’s good to be aware of what the best practices are so you achieve superior results to those achieved by other means.

You may also be interested in…

Oracle Eloqua Marketing Automation

B2B marketing automation

Oracle Responsys Campaign Management

B2C campaign management

Oracle Unity Customer Data Platform

Intelligent customer data platform

Oracle BlueKai Data Management Platform

Data activation

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