FiLLi Cafe Finds the Perfect Growth Blend with NetSuite
UAE-headquartered cafe chain leverages the power of the suite to expand to 13 countries, open more locations, and improve collaboration with franchisees
SUITECONNECT DUBAI, UNITED ARAB EMIRATES—February 10, 2026
FiLLi Cafe, one of the most iconic tea brands in the United Arab Emirates (UAE), is using Oracle NetSuite to support its mission to elevate everyday moments with distinctive blends and bold flavours. With NetSuite’s AI-powered enterprise resource planning (ERP) system, FiLLi Cafe has been able to automate financial processes, optimise inventory, and enhance decision-making as it scaled its operations to 114 locations.
Founded in 2004 as a single cafe in Dubai, FiLLi Cafe has grown into a globally recognised brand operating in 13 countries, including the United States, Canada, United Kingdom, Qatar, UAE, Oman, Pakistan, India, Nepal, Sri Lanka, Mauritius, Seychelles, and Australia. As it expanded into new markets, FiLLi Cafe’s legacy systems struggled to keep up and could not support its complex multi-country operations. To establish a scalable foundation for future growth, it needed to consolidate on a single global system and after careful evaluation, FiLLi Cafe selected NetSuite’s ERP system.
“The remarkable growth of our brand across multiple countries presented operational complexities,” said Ahmed Hasanain, head of information technology, FiLLi Cafe. “NetSuite has helped us centralise our financial processes, automate key workflows, and gain real-time visibility into our operations. This has been instrumental in supporting our global expansion as it has enabled us to work productively with our franchisees and ensure we deliver the high-quality experience our customers expect.”
With NetSuite, FiLLi Cafe has been able to automate its global financial operations and efficiently scale its business to meet increasing customer demand. For example, NetSuite’s financial management capabilities have enabled FiLLi Cafe to automate accounts payable and receivable processes, resulting in faster month-end close and improved cash flow. NetSuite OneWorld helps FiLLi Cafe streamline its tax, reporting, and currency processing requirements across its international subsidiaries. In addition, NetSuite Inventory Management helps FiLLi Cafe optimise stock levels, reduce waste, and ensure product availability.
“FiLLi Cafe’s impressive growth is a testament to its commitment to quality and innovation in the restaurant and hospitality space,” said Nicky Tozer, senior vice president, Europe, Middle East and Africa (EMEA), Oracle NetSuite. “With NetSuite, FiLLi Cafe has been able to streamline its operations, gain valuable business insights, and scale efficiently to bring its renowned offering to new markets.”
About Oracle NetSuite
For more than 25 years, Oracle NetSuite has helped organisations of all sizes reach their goals faster and more efficiently. NetSuite provides an integrated business system with embedded AI that delivers powerful financial management, supply chain, customer experience, and HR capabilities. Relied on by more than 43,000 customers in 220 countries and dependent territories, NetSuite is the #1 AI cloud enterprise resource planning (ERP) solution.
About FiLLi Cafe
FiLLi Cafe is a globally expanding fast-casual concept born in the heart of Dubai, known for redefining the modern tea experience. Our signature FiLLi Zafran Chai is at the centre of a diverse menu featuring specialty teas, coffees, smoothies, wraps, sandwiches, and flatbreads—all crafted using premium ingredients. Built around its ‘Tea ’n’ Talk’ tagline, FiLLi Café continues to unite cultures, one cup at a time. Every FiLLi store is more than just a cafe; it’s a thoughtfully curated lifestyle experience. The ambiance reflects a fashionable, upbeat vibe, creating a space where authentic recipes meet contemporary tastes. Many of our dishes draw inspiration from festive street food culture, reimagined to create bold, unforgettable flavours. The name FiLLi has a charming backstory. It originated as a nickname among friends, a playful mix of their initials. What started as an inside joke soon became the identity of a beloved brand—thanks to founder Mr. Rafih FiLLi—and has since grown into an international name with a loyal following around the world.
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