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By automating trigger campaigns with Oracle Marketing Cloud, we almost tripled the open rate and click rate for our Booklovers loyalty program and significantly increased sales revenue. The solution also helped us drive customer engagement and support cross-channel programs.
"We considered other vendors, but Oracle Marketing Cloud offered more competitive pricing than Salesforce. Oracle’s pay as you grow subscription model also gives us the flexibility to simply plug in the additional modules, such as Send Time Optimization and SMS, when we are ready."
—Sophie Higgins, Head of Merchandise and Marketing, Dymocks