Attract and keep more customers by understanding their passions, priorities, and preferences. Oracle Marketing Cloud helps you use this information to better target customers and create more personalized experiences and effective campaigns.
Oracle sees a world where marketers use data to create irresistible connected experiences.
Capturing new buyers is important. But keeping them—that’s what really counts. With the omnichannel fluidity of Oracle Marketing Cloud, you can fan the flames of loyalty across touchpoints—from a buyer’s first interaction with your brand to their ascension into post-purchase.
If you want to drive integrated cross-channel marketing, higher engagement across your content marketing campaigns, personalized B2B strategies, optimized B2C mobile marketing channels, and gain real-time analytics and insights, look no further.
The industry’s only gapless suite of marketing applications, Oracle Marketing Cloud helps connect the dots for customers with a potent mix of first-, second-, and third-party data. It’s uncommonly intelligent. And it’s in our DNA. A vital part of our customer experience umbrella, Oracle Marketing Cloud delivers irresistible, consistent, and connected customer experiences—wherever they are and however they choose to engage.
Go on, move. With Oracle Marketing Cloud.
Gartner named Oracle a Leader amongst Multichannel Marketing Hub (MMH) vendors due to how its multichannel marketing hub provides B2B and B2C marketing orchestration within Oracle CX Cloud. Using cross-channel segmentation, the integration of web behavior, and CX Unity, Oracle helps marketers manage the customer experience across the enterprise. Gartner also found that Oracle’s strengths lay in campaign execution, modular AI, and profile management vision. See how Oracle compares to other vendors.
The right marketing automation software can help businesses and marketers streamline engagement, drive efficiency, expose real-time insights to drive ROI. However successful demand generation, email marketing, and lead management engagement hinge on integrated and modern platforms to follow a potential customer across all digital channels to provide timely, personalized, and exceptional customer experiences.
Where does your business’s marketing automation software and maturity lie in relation to your peers?
Oracle simplifies how marketing teams harness digital innovation and grow revenue.
Oracle was positioned highest for its ability to execute in the Gartner's Magic Quadrant for CRM Lead Management.
Oracle received the Forrester Wave: B2B Marketing Automation Platforms Q4 2018’s top ranking in Strategy and the highest possible score for data management and lead nurturing. The Forrester Wave: Email Marketing Service Providers Q2 2018 gave Oracle the highest score in strength of management team and the highest possible scores in collaboration, security, globalization, and employee retention.
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