Oracle Named a Leader in Digital Marketing

Oracle, top-ranked in the Q4 2018 Forrester Wave B2B Marketing Automation Platforms, received the highest score possible in the data management and lead nurturing criteria. Oracle also received the top ranking for Strategy, scoring highest possible in criteria of vision, go-to-market, product roadmap, innovation agenda, and support for global deployments.

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The Digital Marketing Experience

Oracle Marketing Cloud

Oracle sees a world where marketers use data to create irresistible connected experiences.

Capturing new buyers is important. But keeping them—that’s what really counts. With the omnichannel fluidity of Oracle Marketing Cloud, you can fan the flames of loyalty across touchpoints—from a buyer’s first interaction with your brand to their ascension into post-purchase.

If you want to drive integrated cross-channel marketing, higher engagement across your content marketing campaigns, personalized B2B strategies, optimized B2C mobile marketing channels, and gain real-time analytics and insights, look no further.



The industry’s only gapless suite of marketing applications, Oracle Marketing Cloud helps connect the dots for customers with a potent mix of first-, second-, and third-party data. It’s uncommonly intelligent. And it’s in our DNA.  A vital part of our customer experience umbrella, Oracle Marketing Cloud delivers irresistible, consistent, and connected customer experiences—wherever they are and however they choose to engage.

Go on, move. With Oracle Marketing Cloud.

Discover

Marketing Solutions

Omnichannel, Cross-Channel, Every Channel.

Is your message hyper-targeted, personalized, and customized? Do you have what it takes to activate a digital campaign that cuts through the noise? Are the interactions through web marketing, mobile marketing, and social marketing using the right data, the best data, all your data?  Oracle Marketing Cloud has more data, more knowledge, and is more connected to help companies know their customer and experience more.

  • More Data: Activate all your data to know more about me.  Reshape how you connect to me.  Know more about what I react to, what I read, what I buy, what I ignore.  Experience more—Know ME.
  • More Knowledge: Activate adaptive intelligence to create campaigns the I will respond to by predicting the outcomes because you have the knowledge. Experience more—Know ME.
  • More Connected: Activate a culture of a completely digital enterprise with customer-centric approach to everything with data, knowledge at the core of every customer decision. Experience more—Know ME.

We agree, every industry is different, unique, special – but are you ready to tap into the market?

Is your message tailored to the needs of the industries you serve? Is your digital marketing approach too broad, too generic, too old-school? Oracle Marketing cloud has solutions geared for communications, financial services, retail and many more – with more data, more knowledge, and is more connected to help companies know their customer and experience more.

  • More Data: Activate all your data to know more about the industries I serve. Reshape how you connect to me. Know more about what industry trends, policies, business practices. Experience more—Know my INDUSTRY.
  • More Knowledge: Activate adaptive intelligence to create tailored campaigns the I will respond to by predicting the outcomes because you have the knowledge about the industries I serve. Experience more—Know my INDUSTRY.
  • More Connected: Activate a culture of a completely digital enterprise with industry-centric approach to everything—with data and knowledge at the core of every customer decision. Experience more—Know my INDUSTRY.

Spending valuable marketing know-how on low-value activities?

Marketing pros deserve more. Free up time to do more creative digital design, develop multichannel campaigns, and deploy more effectively. Leverage your marketing team’s instincts with Oracle’s adaptive intelligence to create more strategic campaigns with more impact and speed. Oracle Marketing Cloud has more data, more knowledge, and is more connected to help companies know their customer and experience more.

  • More Data: Activate all your data to help me design, develop, and deploy campaigns. Experience more—Know my ROLE.
  • More Knowledge: Activate adaptive intelligence to create strategic and tactical campaigns that I can deliver with more impact and with speed. Experience more—Know my ROLE.
  • More Connected: Activate a culture of a completely digital enterprise across every line of business to ensure every marketing dollar spent meets ROI goals. Experience more—Know my ROLE.

Is your business B2B or B2C or both? Perhaps you’re considering a new business model?

Being an agile marketer is one of the most valuable and highly coveted traits to have – having the technology and mission-critical marketing applications to support you makes all the difference. Oracle Marketing Cloud provides solutions for both business models. Oracle Marketing Cloud has more data, more knowledge, and is more connected to help companies know their customer and experience more.

  • More Data: One Platform. Multiple Data Sets to Support B2B and B2C. Know ME. Know my MARKET FOCUS.
  • More Knowledge: Market-ready to serve B2B and B2C with deep insight, contextually informed, personalized experienced delivered at scale. Know ME. Know my MARKET ROLE.
  • More Connected: The leader in delivering the most connected experiences for B2B and B2C. Experience More with Oracle Marketing with Oracle CX. Know ME. Know my MARKET FOCUS.
Best-in-Class Products

Oracle Marketing Cloud

A Portfolio of Best-in-Class Applications
Go In-Depth

Key Marketing Topics

Oracle Marketing Cloud Product Overview

Oracle simplifies how marketing teams harness digital innovation and grow revenue.

Gartner Report: Magic Quadrant for CRM Lead Management 2018

Oracle was positioned highest for its ability to execute in the Gartner's Magic Quadrant for CRM Lead Management.

Gartner Names Oracle a Leader in Multichannel Marketing Hubs

Oracle was named a leader for its completeness of vision and ability to execute in the Gartner 2018 Magic Quadrant for Multichannel Marketing Hubs.

See the Results

Marketing Cloud Customer Stories

Dell logo

Dell Grows and Enhances Marketing Operations with Oracle Marketing Cloud

 

Dell

Dell Grows and Enhances Marketing Operations with Oracle Marketing Cloud

PropertyGuru logo

PropertyGuru Targets Agents and Consumers with Engaging Campaigns

 

PropertyGuru

PropertyGuru Targets Agents and Consumers with Engaging Campaigns

Juniper Networks logo

Juniper Networks Achieves Marketing Visibility with Oracle

 

Juniper Networks

Juniper Networks Achieves Marketing Visibility with Oracle
Lenovo logo

SMB Marketing Leader Lenovo Creates a New Business Initiative

 

Lenovo

SMB Marketing Leader Lenovo Creates a New Business Initiative
MongoDB logo

MongoDB Creates Frictionless Customer Experience with Oracle Marketing Cloud

 

MongoDB

MongoDB Creates Frictionless Customer Experience with Oracle Marketing Cloud
Adidas logo

Adidas Boosts Open Rates 2X and Conversions 50% with Oracle

 

Adidas

Adidas Boosts Open Rates 2X and Conversions 50% with Oracle
ESET logo

ESET Swiftly Grows Pipeline with Data Segmentation Using Oracle Marketing Cloud

 

ESET

ESET Swiftly Grows Pipeline with Data Segmentation Using Oracle Marketing Cloud
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