New application features to eliminate time-consuming coordination for marketers and deliver conversation-ready opportunities directly to sellersOracle CloudWorld, Las Vegas—September 19, 2023
Today Oracle announced new Guided Campaigns features within Oracle Fusion Cloud Customer Experience (CX) that help improve efficiency and collaboration between marketers and sellers. The new features can guide marketers through a simplified campaign builder to launch hyper-targeted, high-quality campaigns designed to generate pre-qualified and conversion-ready opportunities for the sales team.
Marketing and sales teams often operate with different goals and philosophies, and this misalignment negatively impacts revenue. To align marketers and sellers on the same priorities, Oracle Guided Campaigns simplifies how users build and launch campaigns – from audience selection to engagement tactics, content selection, and measurement. The application now enables marketers to launch brand-approved campaigns targeted at high-value customers with a high-propensity to buy. Sellers receive pre-qualified, conversation-ready opportunities with buyer intelligence they can act on.
“Organizations are increasingly marketing and selling more to existing customers to grow revenue, and many are being confronted with the inefficiencies and challenges that come from the misalignment of marketing and sales,” said Rob Tarkoff, executive vice president and general manager, Oracle CX. “Instead of navigating multiple layers of processes, terminology, KPIs, and point solutions, marketing and sales teams need to unify around one common metric: revenue. Guided Campaigns serves this goal by automating the collaboration between marketing and sales teams, with intelligent machine learning technologies that help focus on high-quality content and targets to increase the overall effectiveness of B2B marketing.”
Guided Campaigns is built on Oracle Fusion Cloud Marketing, a marketing automation platform that enables marketing and sales organizations to unify around a singular goal of revenue generation. It leverages segments from Oracle Unity Customer Data Platform that drastically improve audience targeting with artificial intelligence (AI) models that identify the next best contact and buying groups within a master account. Guided Campaigns also connects directly with Oracle Fusion Cloud Sales, a sales automation application that identifies high-quality sales opportunities and guides sellers to close deals faster.
Guided Campaigns supports common marketing tactics that include:
Natively built for the cloud, Oracle Cloud CX helps connect data across marketing, sales, and service to make every customer interaction matter. To learn more about how Oracle Cloud CX can help businesses improve customer experience and build brand loyalty, please visit: https://www.oracle.com/emea/cx/
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