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Oracle Advertising and Customer Experience (CX)

Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service. Oracle Advertising and Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.

Oracle Live: Build the Future of Business with Oracle Cloud Applications Oracle Live: Build the Future of Business with Oracle Cloud Applications

Learn how Oracle Advertising and CX and other cloud applications are delivering constant innovation, higher productivity, and industry-leading security.

What's new in CX What's new in Oracle Advertising and CX

See the latest innovations and key features in Oracle Advertising and Customer Experience (CX).

Gartner Critical Capabilities for CRM Lead Management Independent software vendor (ISV) partners

Find an ISV partner solution or become an Oracle Advertising and CX partner. Our partners offer a wide range of solutions, including content management, social media management, privacy/compliance, and more.

Why choose Oracle Advertising and Customer Experience (CX)?

Connect your CRM and back-office systems

Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.

Power real-time customer experiences (CX)

Deliver tailored CX based on your customers' online behavior, in real time. Oracle Cloud CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moments they matter. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention and everything in between.

Use data to fully understand your customers

Gather customer data points to streamline advertising efforts and create a single, 360-degree customer profile so every customer touchpoint is personalized. Optimize all campaigns and interactions in real time to ensure success. Oracle’s been helping companies drive business value from data for more than 40 years. It’s in our DNA.

Drive better advertising outcomes

Begin with better outcomes by optimizing advertising investments. With solutions that help you improve audience delivery and protect against ad fraud and unsafe brand environments, Oracle’s suite of adtech solutions (formerly Oracle Data Cloud) can unlock digital advertising success across audiences, context, and measurement.

Explore Oracle Advertising and Customer Experience (CX)

Reach the right audience, in the right environment, and measure the impact of your campaigns for total success

Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why.

  • Full-page contextual brand safety across text, video, and audio
  • Curated data assets
  • Customer data augmentation
  • Protection from harmful content, viewability issues, and ad fraud
  • Identify trending content in real-time
  • 360-degree view of campaign performance
  • Measure business impact and outcomes

Orchestrate smart, cross-channel marketing for B2B and B2C

Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.

  • Campaign management
  • Marketing automation
  • Digital personalization and optimization
  • Real-time actions and insights
  • Audience segmentation
  • Customer acquisition
  • Behavioral intelligence
  • Testing and optimization
  • Customer loyalty and engagement
  • Content management
  • Customer data platform

Unify your sales planning and execution processes

Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle Cloud CX connects sales and commerce to service, marketing, and the entire customer experience.

  • Sales automation with CX Mobile app
  • B2B service
  • Sales planning and incentive compensation
  • Sales performance management
  • Partner relationship management
  • Configure, price, and quote
  • Subscription management
  • Unified B2B and B2C commerce
  • Digital sales
  • Sales account data quality and enrichment
  • Customer data management
  • Content management
  • Unified customer intelligence

Connect and customize service engagements

Personalize your service engagements across any channel. Oracle Service delivers connected experiences to both consumers and businesses with knowledge-driven interactions and automation.

  • B2C service for high-volume interactions
  • B2B service for high-value accounts
  • Field service management
  • Digital customer service
  • Service Center for agent interactions
  • Customer data management
  • Integrated B2B and B2C commerce
  • Knowledge management
  • Advice and decision automation
  • Content management
  • Unified customer intelligence

Build modern customer experiences on a powerful platform

Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, extend capabilities with emerging technologies, build on a secure platform, and empower your organization with powerful analytics and adaptive artificial intelligence.

  • AI
  • Analytics
  • Customer data
  • Chatbots
  • Cloud infrastructure
  • Content management
  • Identity and access management
  • Integration
  • Low-code development
  • Process automation
  • Security
  • User experience (UX)

Unleash the power of CX with industry-specific solutions

Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.

  • CX for Communications and Media
  • CX for Financial Services
  • CX for High Tech, Manufacturing, and Automotive
  • CX for Consumer Goods and Retail
  • CX for Public Sector
  • Government 2.0

View more customer successes

Oracle Cloud CX customer successes

Learn how leading companies around the world use Oracle Cloud CX to help their teams succeed.

Bank of Guam
Varsity Scoreboard logo
Panasonic logo

Panasonic Toughbooks aligns sales and marketing to defend and expands its customer base

January 25, 2021

Why the Convergence of Adtech and Martech Matters to Digital Marketers in 2021

The year 2020 showed that digital marketers must strive to be nimble and quickly adapt their marketing strategies. The integration of adtech and martech can help marketers win over new customers and build stronger and longer-lasting relationships. Oracle CMO, Ariel Kelman believes, “We’re never getting 100% back to the way thing used to be.”

Featured blogs

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Make every customer interaction matter

Connect the customer’s purchasing journey with your selling process

Explore responsive selling for sales teams

Easily create and automate personalized B2B customer experiences across all channels

Explore personalized marketing for B2B

Easily build and manage personalized B2C customer relationships

Explore personalized marketing for B2C

Unify customer data to optimize the purchasing experience through digital commerce channels

Explore responsive selling for ecommerce

Deliver real-time, innovative, data-driven B2B customer service experiences through any channel

Explore intelligent service for B2B

Provide a competitively differentiated, high value, authentic B2C customer service experience

Explore intelligent service for B2C

Gain total asset visibility for a cost-effective, end-to-end field service solution

Explore asset-based field service


Release Readiness

Release readiness

Get up to speed on the latest releases of Oracle Cloud CX and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.


Getting Past the Breaking Point of Yesterday’s CRM

86 percent of inside sales reps report feeling frustrated with their job. Their conventional CRM systems and traditional tools no longer meet today’s digital demands. As a result, sellers are working harder than ever for fewer rewards.

Cloud learning

Develop your Cloud CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Customer Community

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

Support and Services

Cloud Marketplace

Power innovation with partner applications and services available through the Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.

Customer experience (CX) best practices

Customer experience (CX) best practices

Customer experience is more than customer service or customer satisfaction. It’s about the feelings your customers have during and after every interaction with your brand. It occurs at every customer touchpoint. That’s why best practices are important—so you can achieve superior results to those achieved by other means.

Get started

Request a demo

See what Oracle Cloud CX can do for you.

Take a tour

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Contact sales

Talk to a team member about Oracle Cloud CX.