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Oracle Maxymiser

Improve customer experience and drive higher return on investment. Oracle Maxymiser helps B2B and B2C marketers create optimized customer journeys across websites and mobile apps through testing, personalization, recommendations, and insights.

Discover Oracle Maxymiser in this product tour.

Explore Oracle Maxymiser

Effective testing and outreach

Find what works and what converts. With seamless switching between visual editing and code, Oracle Maxymiser’s visual editor enables nontechnical and technical user collaboration. Whether running A/B testing or complex, multipage funnel testing, the process is easy.

Ingest data for testing

Test the entire customer experience by pulling in audience data from any marketing platform or third-party business source and combining it with Oracle Maxymiser’s session data to build a complete customer view.

Drive strategic testing

Launch A/B and multivariate testing and segment traffic to see any number of variants throughout the sales funnel. Discover new testing opportunities and gain additional insights into the digital experience with Oracle Infinity-powered Heatmaps.

Leverage data for targeting

Access accurate business insights to effectively segment and target audiences to gain customers and drive revenue.

Real-time personalization and recommendations

With Oracle Maxymiser, B2B and B2C marketers have an easy-to-use import tool to use data from any source and build customer profiles for more precise targeting, personalization, and recommendations.

Deliver tailored experiences

Respond to customer behavior with relevant offers and messaging to reduce customer frustration, cart abandonment, and bounce rate. Oracle Maxymiser helps leverage in-session activity, CRM, and DMP data to tailor experiences.

Make good recommendations

Effortlessly inject, configure, and deploy real-time recommendations at any point in the customer journey with easy-to-use dashboards powered by machine learning, without the need for IT involvement.

Go live quickly

Get non-technical teams up and running with a full suite of personalization, recommendation, and testing capabilities that are easy to implement through a single line of code.

Insights from data

Discover the most promising opportunities and drive incremental revenue with Oracle Maxymiser’s automated insight capabilities. Mine test data to automatically uncover customer preferences to know exactly why and where to personalize.

Understand website clicks

View digital behavior that reveals where to focus, who to target, and how to engage. Powered by Oracle Infinity, Heatmaps enable marketers to visualize customer behavior, such as clicks and scrolling, on the page.

Analyze abandoned sessions

See which visitors aren’t converting, analyze sales funnel engagement drop-off, and uncover detailed information about conversions through automated analyses of customer data.

Leverage insights for growth

Transform your marketing strategy, programs, and tactics to accelerate positive business outcomes using actionable insights—backed by data and able to be quickly implemented.

Mobile app optimization and personalization

Build and deliver tests with an intuitive visual editor that works across apps, websites, and mobile. No app store submissions or approvals are required, so you can get your tests out the door and in front of customers in record time.

Consistency across channels

Create, edit, and launch campaigns across every channel using a single interface. Rapidly deploy consistent and complementary experiences—including test campaigns—to desktop, smartphone, or tablet.

Fast mobile campaign launch

Get in front of mobile users at a faster pace. Oracle Maxymiser helps reduce time to launch by allowing you to create, edit, and launch app campaigns in real time for both iOS and Android operating systems.

Align mobile strategies

Use best-in-class statistical models to develop mobile experiences that will engage every user. Access the reporting hub to analyze insights to align key metrics to mobile strategy and deploy personalized experiences to app users.

National Express

Oracle Maxymiser sets new roadmap for National Express customer journeys

“Working with Oracle Maxymiser feels like an extension of the team… the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel, and they never cease to deliver on the technical side.”
Ashley Howe, Analytics and Optimization Manager, National Express

Key benefits

  • No development resources needed

    Offer personalization as well as product and content recommendations—without relying on development resources.

  • Timely and accurate decision-making

    Employ data to make timely and accurate decisions, using Oracle Maxymiser’s powerful stats engine.

  • Higher conversion rates with cross-channel consistency

    Create complete campaigns for virtually any type of site or device to ensure a consistent experience for your customers.

  • Ease of use accelerates time to value

    Quickly deploy and start testing even the most powerful campaigns with an intuitive visual editor.

  • No performance impact

    Deliver synchronous campaigns with minimal latency and content flicker.

  • Maintain security and data privacy

    Test all site areas while protecting your data with Oracle Maxymiser’s highly secure platform.

  • Optimal results, faster

    Use both A/B and multivariate testing to determine the optimal experience.

Key benefits of Maxymiser
Thought Leadership

Oracle Named a Leader in Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs

Steph Dollan, Product Marketing Manager, Oracle CX

Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors across 15 different evaluation criteria based on “Ability to Execute” and “Completeness of Vision”. We believe this evaluation recognized the continued strength of our marketing stack and the new capabilities we’ve been developing to help marketers meet the ever-changing needs of their customers.

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Oracle Cloud readiness: CPQ

Maxymiser overview

Oracle Maxymiser’s intuitive self-serve interface enables marketers and developers to make data-driven decisions to win and retain customers. From simple A/B to complex multivariate tests, Oracle Maxymiser’s robust platform, powerful real-time personalization capabilities, and product recommendations, tools, and automated insights make it easy.

Documentation library

Client side or server side experimentation?

Compare the differences between client-side and server-side experimentation. Discover whether or not they can be used simultaneously.



Part of the Oracle Community, Topliners for Oracle CX Marketing is a content-rich, engaging, and interactive space to share information, questions, and comments about Maxymiser and related technologies.

Additional information

Cloud learning

Develop your Maxymiser skills

Oracle University provides learning solutions to help build cloud skills, validate expertise, and accelerate adoption. Learn more about training and certification you can rely on to ensure your organization's success.

Cloud Marketplace

Maxymiser Help Center

The Oracle Maxymiser Help Center provides you with product documentation and videos to help you become successful with Maxymiser. Learn about what's new, user basics, how to get started,

Additional information

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