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Oracle Advertising and Customer Experience (CX)

Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service. Oracle Advertising and Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.

Oracle Customer Experience (CX)
Live webcast: Guardian Life Simplifies the Service Agent Experience with Oracle CX Live webcast: Guardian Life Simplifies the Service Agent Experience with Oracle CX

Learn how Guardian Life implemented a connected service solution using data from all customer touchpoints for an authentic, relevant agent and customer experience.

Quarterly Update on Innovations for Advertising and CX Quarterly Update on Innovations for Advertising and CX

See the latest innovations from Oracle Advertising and CX powering new experiences in B2B sales and service as well as marketing and customer loyalty.

Gartner Critical Capabilities for CRM Lead Management Gartner Critical Capabilities for CRM Lead Management

Read the Gartner Critical Capabilities for CRM Lead Management report to learn why Oracle scored the highest for the B2B sales and indirect relationship sales use cases.

Why choose Oracle Advertising and Customer Experience (CX)?

Connect your CRM and back-office systems

Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.

Learn how AirBorn connects ERP and CX (1:57)

Connect front-office and back-office systems

Power real-time customer experiences (CX)

Deliver CX tailored to your customers' online behavior, in real time. Oracle Cloud CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moment it matters.

Create irresistible customer experiences (PDF)

Power real-time customer experiences

Harness data to understand your prospects and customers

Gather all prospect and customer data points to streamline advertising and create a single, 360-degree customer profile to personalize every customer touchpoint. Optimize campaigns and interactions in real time to ensure success. Oracle’s been helping customers manage, secure, measure, and drive business value from data for more than 40 years. Customer data is in our DNA.

Watch the Connected Data video (1:37)

Harness data to understand your prospects and customers

Drive better advertising outcomes

Begin with better outcomes. From fraud protection and maximizing ad spend to audience delivery and customized brand safety, discover why Oracle’s suite of solutions is the key to unlocking digital advertising success across audiences, context, and measurement.

Learn more

Drive better advertising outcomes

Explore Oracle Advertising and Customer Experience (CX)

Reach the right audience, in the right environment, and measure the impact of your campaigns for total success

Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why.

  • Full-page contextual brand safety across text, video, and audio
  • Curated data assets
  • Customer data augmentation
  • Protection from harmful content, viewability issues, and ad fraud
  • Identify trending content in real-time
  • 360-degree view of campaign performance
  • Measure business impact and outcomes

Orchestrate smart, cross-channel marketing for B2B and B2C

Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.

  • Campaign management
  • Marketing automation
  • Digital personalization and optimization
  • Real-time actions and insights
  • Audience segmentation
  • Customer acquisition
  • Behavioral intelligence
  • Testing and optimization
  • Customer loyalty and engagement
  • Content management
  • Customer data platform

Unify your sales planning and execution processes

Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle Cloud CX connects sales and commerce to service, marketing, and the entire customer experience.

  • Sales automation with CX Mobile app
  • B2B service
  • Sales planning and incentive compensation
  • Sales performance management
  • Partner relationship management
  • Configure, price, and quote
  • Subscription management
  • Unified B2B and B2C commerce
  • Digital sales
  • Sales account data quality and enrichment
  • Customer data management
  • Content management
  • Unified customer intelligence

Connect and customize service engagements

Personalize your service engagements across any channel. Oracle Service delivers connected experiences to both consumers and businesses with knowledge-driven interactions and automation.

  • B2C service for high-volume interactions
  • B2B service for high-value accounts
  • Field service management
  • Digital customer service
  • Service Center for agent interactions
  • Customer data management
  • Integrated B2B and B2C commerce
  • Knowledge management
  • Advice and decision automation
  • Content management
  • Unified customer intelligence

Build modern customer experiences on a powerful platform

Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, extend capabilities with emerging technologies, build on a secure platform, and empower your organization with powerful analytics and adaptive artificial intelligence.

  • Voice-enabled digital assistants
  • Oracle Visual Builder
  • Chatbots
  • AI and machine learning
  • Internet of Things
  • Security-first architecture
  • Identity and compliance
  • Threat detection
  • Built on Oracle Cloud Infrastructure
  • Prebuilt integrations and process flows
  • API catalog
  • Process automation

Unleash the power of CX with industry-specific solutions

Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.

  • CX for Communications and Media
  • CX for Financial Services
  • CX for High Tech, Manufacturing, and Automotive
  • CX for Consumer Goods and Retail
  • CX for Public Sector
  • Government 2.0

View more customer successes

Oracle Cloud CX customer successes

Learn how leading companies around the world use Oracle Cloud CX to help their teams succeed.

Bank of Guam
Varsity Scoreboard logo
Panasonic logo

Panasonic Toughbooks aligns sales and marketing to defend and expands its customer base

January 25, 2021

Why the Convergence of Adtech and Martech Matters to Digital Marketers in 2021

The year 2020 showed that digital marketers must strive to be nimble and quickly adapt their marketing strategies. The integration of adtech and martech can help marketers win over new customers and build stronger and longer-lasting relationships. Oracle CMO, Ariel Kelman believes, “We’re never getting 100% back to the way thing used to be.”

Featured blogs

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Make every customer interaction matter

  • Connect the customer’s purchasing journey with your selling process

    Connect complete, clean, and accurate data to gain a simple, consolidated view of your customer/prospect. Plan smarter, forecast more accurately, and sell more—faster.

    Explore responsive selling for sales teams

  • Easily create and automate personalized B2B customer experiences across all channels

    See your B2B market through the same lens as B2C. Collect all available information to connect intelligently with your buyers when it matters, using their preferred channels.

    Explore personalized marketing for B2B

  • Easily build and manage personalized B2C customer relationships

    Build personalized, more resilient, and higher value customer relationships. Use the best-in-class cloud applications found in Oracle Marketing to delivery empathetic, irresistible customer experiences to individual consumers with ease and efficiency.

    Explore personalized marketing for B2C

  • Unify customer data to optimize the purchasing experience through digital channels

    Take a new approach to meet your digital customers’ needs in real time. With Oracle Commerce, you can leverage customers’ buying signals to serve their needs proactively, enhance customer engagement, and boost revenue.

    Explore responsive selling for ecommerce

  • Deliver real-time, innovative, data-driven B2B customer service experience through any channel

    Deliver the best customer service at the right moment. Read customer signals and deliver the kind of real-time and innovative service—through any channel—that keeps customers, generates revenue, and boosts customer satisfaction.

    Explore intelligent service for B2B

  • Provide a competitively differentiated, high value, authentic B2C customer service experience

    Differentiate the customer service experience, by delivering authentic, real-time, and innovative service through any channel. Create a B2C ecosystem that boosts customer and employee engagement, generates more revenue, and improves customer satisfaction levels.

    Explore intelligent service for B2C

  • Gain total asset visibility for a cost-effective, end-to-end field service solution

    Connect data and extract insights to proactively deliver service using Internet of Things (IoT), maximize efficiencies leveraging AI and machine learning (ML) to intelligently automate scheduling and routing, and give your field workers the tools they need to get the job done right on the first trip with the only true natively integrated front office, back office, and field service solution.

    Explore asset-based field service

CX for Industries


Release Readiness

Release readiness

Get up to speed on the latest releases of Oracle Cloud CX and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.


Getting Past the Breaking Point of Yesterday’s CRM

86 percent of inside sales reps report feeling frustrated with their job. Their conventional CRM systems and traditional tools no longer meet today’s digital demands. As a result, sellers are working harder than ever for fewer rewards.

Cloud learning

Develop your Cloud CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Customer Community

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

Support and Services

Cloud Marketplace

Power innovation with partner applications and services available through the Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.

Customer experience (CX) best practices

Customer experience (CX) best practices

Customer experience is more than customer service or customer satisfaction. It’s about the feelings your customers have during and after every interaction with your brand. It occurs at every customer touchpoint. That’s why best practices are important—so you can achieve superior results to those achieved by other means.

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Integrated Cloud Applications & Platform Services