Red Bull Racing and Oracle Advertising and Customer Experience

Red Bull Racing wants to bring each fan closer to the action and give them the insights they can’t get anywhere else. By partnering with Oracle Advertising and CX, Red Bull Racing is personalizing the fan experience and improving lifelong loyalty.

Red Bull Racing and Oracle CX: Our partnership

Results seen in the first month of The Paddock, our new loyalty program


increase in full members of The Paddock

16 million

loyalty points delivered


increase in fans agreeing to receive emails

Learn more about our partnership

Red Bull Racing and Oracle CX: Bringing fans into the action

Personalization is the ultimate goal for the Red Bull Racing Honda marketing team. Because every fan is unique, Oracle is helping Red Bull Racing Honda learn about each one of their fans and bring them closer to the action.

Red Bull Racing and Oracle CX: Speed to innovation

Red Bull Racing Honda uses relevant insights to bring every fan closer to the action. By partnering with Oracle CX, they are digitally transforming to drive collaboration and innovation.

Thought Leadership

Red Bull Racing Rewards Fan Loyalty

Newsweek-sponsored article

This Newsweek® article explores how Red Bull Racing is connecting with their fans through a new loyalty program called The Paddock. Learn about its goals and strategy. And see how Oracle Marketing technology is helping The Paddock understand member preferences to build positive feedback and deepen the relationship between the team and fans.

"We're trying to make more use of the time we have between races to engage and entertain our fans." —Oliver Hughes, Chief Marketing Officer, Red Bull Racing

Driving your CX to the limit with Oliver Hughes, CMO, Red Bull Racing Driving your CX to the limit with Red Bull Racing’s CMO, Oliver Hughes

It’s been said that car racing was invented as soon as the second car was built. So how can you compete in an industry full of turbocharged incumbents?

Oliver Hughes, the CMO of Red Bull Racing, joins the host of the Often Imitated podcast to share how Red Bull Racing does what no one else will—literally and figuratively lapping the competition.