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Press Release

Fine Hygienic Holding Chooses Oracle Cloud to Accelerate Growth

Dubai, United Arab Emirates—July 15, 2019


James Michael Lafferty, CEO of Fine Hygienic Holding (second from right), Arun Khehar, Senior Vice President - Business Applications, Middle East, Africa and India (third from right) along with executives from both organizations.

James Michael Lafferty, CEO of Fine Hygienic Holding (second from right), Arun Khehar, Senior Vice President - Business Applications, Middle East, Africa and India (third from right) along with executives from both organizations.

The Middle East and North Africa (MENA) region’s leading FMCG company, Fine Hygienic Holding (FHH), has selected Oracle Cloud Applications to enhance operational efficiency, drive innovation and deliver exceptional employee engagement.

“Fine Hygienic Holding is the region’s most recognized and trusted producer of hygienic solutions, serving customers across 75 different countries. Today we are growing at a rapid pace, but we remain focused on delivering agile, best-in-class solutions to our customers”, said James Michael Lafferty, CEO of Fine Hygienic Holding. “To efficiently predict and meet customer demands and achieve our business objectives, we selected Oracle to transform and automate our core business processes. Oracle Cloud Applications will help us achieve our goals by driving integration across our organization”.

With Oracle Cloud Applications, Fine Hygienic Holding will transition its core business processes to an integrated Oracle Cloud ecosystem that will include Oracle Enterprise Resource Planning (ERP) Cloud, Oracle Enterprise Performance Management (EPM) Cloud and Oracle Human Capital Management (HCM) Cloud.

“Fine Hygienic Holding has achieved impressive success, and now the organisation is embarking on its next growth phase with the most comprehensive, integrated, and scalable suite of cloud applications”, said Arun Khehar, senior vice president, Business Applications, Middle East, Africa and India.


Contact Information
Gaurav Bhatnagar
Director, Corporate Communications – Middle East & Africa,
Oracle
+971 55 100 1407
gaurav.b.bhatnagar@oracle.com
About Oracle

The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.

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About Fine Hygienic Holding:

Fine Hygienic Holding (FHH), MENA’s leading manufacturer of hygienic products, serves consumers in more than 75 countries around the world. With its commitment to becoming “the shining star of the Arab FMCG business world”, FHH focuses on sustainability, state-of-the-art production processes, pioneering CSR programs, and award-winning products. The company offers a diverse array of products including facial tissues enhanced with a touch of real cotton, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions.


Talk to a Press Contact

Gaurav Bhatnagar

  • +971 55 100 1407