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Oracle CX Marketing
Accelerate business growth and brand loyalty. Oracle CX Marketing (part of Oracle Cloud CX) is an integrated portfolio of digital marketing solutions that help B2B and B2C marketers use real-time intelligence and customer signals to deliver personalized experiences.
Oracle's a leader again in Forrester's latest assessment of top email marketing vendors. We believe Oracle is recognized for empowering marketers to understand each individual customer and respond to their unique needs.
Gartner again named Oracle a Leader in its Magic Quadrant for Multichannel Marketing Hubs. Find out where Oracle's benefits lie for B2C marketers.
Why choose Oracle CX Marketing?
Unify your customer data
Connect customer behaviors, transactions, and demographics across marketing, sales, service, and your back-office applications to create the next great experience for each individual.
Deliver relevant experiences in real time
Collect data from more places, apply intelligence at scale, and use insights to deliver personalized experiences in the moments that matter.
Easily execute sophisticated marketing
Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.
CX Marketing Suite
Orchestrate intelligent campaigns
Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.
Features
- Advanced data management
- Segmentation and targeting
- Adaptive campaign orchestration
- Asset creation and management
- Lead management and scoring
- Sales and marketing alignment (ABM)
- Marketing measurement
- Open, extensible platform
- Enterprise-ready and scalable
Easily manage B2C campaigns
Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.
Features
- Real-time, responsive marketing
- Cross-channel consistency
- Email, SMS, MMS, push, in-app, and beyond
- Targeting and segmentation
- Actionable analytics and insights
- Cross-channel A/B and multivariate testing
- Customer journey orchestration
- Simplified dynamic content management
- Collaboration and process management
- Enterprise scalability
- Purpose-built AI
- Advanced professional services
Optimize and personalize digital experiences
Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.
Features
- Real-time personalization
- Content and product recommendations
- Predictive insights
- A/B and multivariate testing
- Multipage funnel testing
- Cross-device campaigns
- Single-page application support
- Heatmaps, powered by Infinity
- Mobile app optimization
- Next-generation visual editor
- Enterprise-level performance
- Market-leading security
- Prebuilt integrations
Put data in motion to deliver real-time actions
Oracle Infinity is a data-streaming and digital analytics solution that harnesses big data and works in real time to collect, process, and deliver actionable customer intelligence at scale—with unlimited flexibility.
Features
- Real-time data streaming
- Unlimited multichannel data collection and enrichment
- Custom reporting and ad hoc data exploration
- Advanced on-the-fly segmentation
- Real-time visualizations
- Funnel analysis and custom dashboards
- Digital analytics and cross-channel insights
- Individual-level actionable intelligence
- Unlimited scale and flexibility
- Data activation and openness
Easily segment audiences and increase performance
Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.
Features
- Agile audience assembly
- Priority-based waterfall segmentation
- Integration with Oracle Data Cloud
- Data enrichment and management
- Audience analysis
- Campaign performance analytics
- Customer data activation
- Audience data visualization
- Drag-and-drop user interface
- Bidirectional Responsys integration
- Integrated AI
Drive engagement and loyalty marketing
Oracle CrowdTwist helps brands create loyalty through the creation of customized and strategic engagement and reward programs. Gather and leverage valuable first-party data, add value and differentiation, drive purchase frequency, deepen customer relationships, and increase customer lifetime value.
Features
- Multichannel engagement opportunities
- Customized program design
- Flexible integrations and campaigns
- Personalized experiences
- Rewards management, sourcing, and fulfillment
- Analytics and reporting
- 360-degree customer view
- Easy-to-use interface
- Scalable, cloud-based SaaS platform
Create intelligent content faster
Oracle CX Content helps you deliver consistent experiences across your CX applications and channels. Create personalized content faster and at scale with the power of AI.
Features
- Universal Asset Hub
- Digital asset management
- API-first, headless architecture
- Smart automated tagging
- Smart content authoring
- Collaboration and workflow
- Integration with Oracle and third-party applications
Gain comprehensive, dynamic customer insight
Oracle CX Unity brings together online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning (ML), CX Unity delivers timely intelligence across marketing, sales, and service.
Features
- Unified customer profile
- Smart segments for real-time personalization
- Ad channel activation
- Actionable customer analytics
- Martech integration for seamless experiences
- Identity resolution
- Data enrichment
- Configurable data models
- Industry-specific schema
- Delivery optimization
CX Marketing customer successes
With a data-first approach, Oracle helps marketing leaders deliver relevant, timely, and connected experiences to their customers wherever and however they choose to engage.
The Path to B2B Marketing Excellence
Andrea Tucker, Director of Product Marketing, OracleUnderstand how B2B marketers should address the challenges brought on by the Experience Economy and the path they're taking to improve their marketing success.
Read the complete postFeatured blogs
- May 27, 2020 9 Tips for Creating an Effective Webinar
- May 22, 2020 Accelerating Oracle Eloqua Email Creation with Content Blocks
- May 20, 2020 Defining the Future of Marketing
- May 11, 2020 How Marketers Can Use Zoom to Its Full Potential
CX Marketing delivers business value for marketers
-
Recognize your customers anywhere
Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.
-
Adapt to unpredictable customer journeys
Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.
-
Predict and deliver on customer needs
Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time.
-
Connect your marketing ecosystem and beyond
Break down marketing silos and connect with sales, service, and back-office applications to provide consistent experiences throughout the customer lifecycle.
Resources
CX Marketing release readiness
Get up to speed on the latest release of B2B Marketing (Eloqua) and B2C Marketing (Responsys) and ensure that your upgrade is a success. Review the latest features, including capability overviews, business benefits, setup considerations, and usage tips.
Additional information
Go further with mobile marketing
Create a digital marketing strategy that leverages multiple channels and tactics (like SMS, email, and apps) to engage audiences on smartphones and tablets.
Additional information
Develop your Oracle CX Marketing skills
Oracle University provides you with free training and certification you can rely on to ensure your organization’s success, all delivered in your choice of formats.
Topliners for Oracle CX Marketing
Part of the Oracle Community, Topliners for Oracle CX marketing is a content-rich, engaging, and interactive space to share information, questions, and comments about Oracle CX Marketing products and related technologies.
Cloud Marketplace
Power innovation with partner applications and services available through the Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.
Get started
Request a demo
Reach out to discover how Oracle CX can help you impress your customers and keep them coming back for more.
Partner with Oracle CX
Learn how our CX ISV program puts you on the fast track to new business opportunities in the cloud.
Get the latest news and marketing insights
Read or subscribe to discover marketing strategy, technology, and innovation news.
Contact sales
Talk to a member of our team about Oracle CX Marketing Cloud.