Publishing
Leading in the Digital Economy with Oracle Cloud Applications (SaaS)
Learn How from Real-Life Customer Stories Across Industries
Europe, Middle East, and Africa
Edition 2
Marketing
Communications
Facilitating One-on-One Customer Communications with Oracle Marketing Cloud
Vodafone Group is a British multinational telecommunications company, with headquarters in London. Vodafone owns and operates networks in 26 countries and has partner networks in more than 50 additional countries.
Learn how global organizations like Vodafone are enjoying Oracle Marketing Cloud, taking advantage of functionality like drag-and-drop campaign setup and the ability to schedule real-time communications based on previous behaviors.
Consolidation of information, and having one single source of truth, is going to be the way that this marketing cloud helps us move forward and manage all that information.
Peter Kafka
Customer Communications Manager, Vodafone
Transport
Creating a New
Global Standard for Transactional Emails
Aer Lingus, the flag carrier airline of Ireland and the second largest in the country, is part of IAG—one of the world’s largest airline groups.
Challenges
Aer Lingus took a batch-and-blast approach to email marketing, sending out communications that were neither tailored nor aesthetically appealing. A lack of communication and data-sharing between marketing and IT teams meant design wasn’t responsive, and email campaigns featured untargeted cross-sell and up-sell modules.
Solutions
To streamline processes, drive revenue, and win market share in the competitive aviation market, Aer Lingus was keen to implement a solution that would give everyone in the business an understanding of its audience and marketplace—including the brand’s current position and future vision—uniting teams in the process.
Aer Lingus partnered with Oracle Marketing Cloud, unlocking cross-channel and trigger-based marketing with mobile-optimized email formatting. As well as achieving almost 50 percent of clicks on cross-sell and up-sell modules, the brand created a new global standard for transactional emails within the travel industry.
Achieved 132% higher revenue per email than travel-industry benchmark.
After using Oracle Marketing Cloud, 49.4% of customer clicks were on a cross-sell or up-sell module.
With a 54.8 percent responder-to-open rate, Aer Lingus email marketing is now personalized, cost-effective, and at the highest engagement levels the company has ever seen.
Dervila McGarry
European Marketing Manager, Aer Lingus
The Economist Group is the leading source of analysis on international business and world affairs. It delivers the information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties the group together is the objectivity of its opinions, the originality of its insight, and its advocacy of economic and political freedom around the world.
There’s no doubt about it: Digital has changed the world of magazine publication forever. Find out how The Economist has evolved, gaining a greater understanding of its customers to ensure it delivers the best possible experience, and taking a new approach to content with Oracle Marketing Cloud.
The Economist Group reached 50% of its campaign target in just nine days and had reached 500% within 12 weeks.
The Economist Group experienced a 64% increase in US brand awareness and a rise of more than 22% in consideration in the US and UK.
Data is everywhere. The beauty of Oracle Marketing Cloud is that you can pick the data points you want to collect, and append it to your own CRM or customer data. This is the driving force for online advertising revenue. And we’ve been able to reduce our acquisition costs
Stéphane Père
for digital subscriptions by half.
Chief Data Officer, The Economist Group
Hospitality
Revolutionizing the Customer Experience with Technology and Testing
YOTEL, which forms part of YO! Company, is a hotel chain known for its small, smartly designed rooms. The company largely operates in airports, including London Gatwick, London Heathrow, and Schiphol. Additional locations include a hotel in Hell’s Kitchen near Times Square in New York City.
Innovative brands worldwide are exploring and adapting to evolving customer expectations using the functionality available in Oracle Marketing Cloud. One such company is hotelier YOTEL, which has used the Oracle solution to increase conversions on its mobile website using A/B and multivariate testing.
As a nontechnical marketer, I find using the platform intuitive. It’s very easy to use, and I can move around content and elements with ease.
Bernice Chan
Digital Marketing Manager, YOTEL
Investment
Take a Deeper Look at
Your Data with Oracle Marketing Cloud
Standard Life is an investment company with headquarters in Edinburgh and operations around the globe. It has 1.2 million shareholders in more than 50 countries, and 4.5 million customers and clients worldwide, with a further 25 million customers through joint ventures in China and India.
How can you effectively conduct tests, including in-app testing, when many of your stakeholders have little or no development knowledge? Investment company Standard Life found the answer in Oracle Marketing Cloud, and has since achieved a 300 percent increase in registrations. See what you could achieve, too.
With Oracle, we’re able to show return on investment very quickly, even from the most basic of tests. This is really useful in order to get other stakeholders within the company involved.
Morven Robertson
Digital Consultant, Standard Life
With Oracle Marketing Cloud, Standard Life increased home-page registrations by 300%.