As an administrator, you can manage role-based access control for users from this Admin page.

From the home screen, you can access all platform capabilities from a highly organized homepage.

Here, you can select a default data model that includes a pre-packaged set of data objects and attributes that allow you to effectively manage your data.

Click “Data model”

Customize and manage how Oracle Unity stores and uses your data. Start with a default data model and make necessary customizations to ensure it meets your organization’s needs.

Create and manage the data objects and attributes within your data model and link them together using relationships. You can move data objects to other groups at any time. Data object groups include:

• Profile: Related to a customer
• Behavioral: Related to customer actions
• Transactional: Related to customer transactions
• Product: Related to product catalogs
• Other: Those that don’t belong to other object groups

Now that you’ve selected your data model, you can ingest all relevant data from both internal and external sources.

Click “Sources”

Stream behavioral data from your website, mobile apps, or IoT devices to Unity in real-time.

Create ‘Sources’ to import customer data into the data model. Source connections help you authenticate your first, second, and third-party systems, set times for ingestion runs, and manage data ingestion throughput. Here you see a list of sample data sources.

Let’s create a new data source.

Click “Ingest job”

Bring data into Oracle Unity using SFTP or API connectors.

Click “Save and close”

Review and manage existing job instances and create new ones, including:

• •   Export: To send data out
• •   Ingest: To bring data into Oracle Unity
• •   Campaign: Exports segments to marketing orchestration platforms
• •   System: Validates all ingested data, builds unique customer profiles and process data science models

Create a unified, comprehensive customer profile to ensure multiple customer records are linked to a master record.

Use the Profile explorer to search for customer profiles and view important information about each individual customer, such as preferences, past events, and interactions.

To look for a specific customer, Jeff, search for his profile based on first name, last name, phone, email, or zip code. Records meeting one or more of the search terms will display.

Click “Search”

Open his profile to learn more.

Click search result

From the customer profile, you can gain insights into products purchased, returns, and purchase amounts. You can also view behavioral data such as days since last open, most popular response day, or channel engagement.

Click “Done”

You can also send segments and data objects out of Oracle Unity to your destination of choice.

Click “Export job”

Add destination details, and easily export your file where and when you want it.

Click “Save and close”