Oracle Unity Customer Data Platform helps you bring together data from all sources across marketing, sales, and service as well as finance, supply chain, and HR to create a single, dynamic view of your customer.

You can create customer-centric campaigns leveraging more than 50 prebuilt, intelligent attributes, such as customer lifetime value, days since last email open, days since last purchase, and more.

When consistent, reliable, and unified data is coupled with AI and machine learning, you can make every customer interaction matter.