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Oracle Marketing

Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.

Webinar: Reimagining Consumer Cross-Channel Experiences with DSW and Oracle Marketing On-demand webinar: Find out how DSW creates connected B2C experiences

Learn how DSW reimagined customer engagement in today’s environment with data-driven experiences and connected intelligence.

Oracle Live: Quarterly Update on Innovations Oracle Live: Quarterly Update on Innovations

Join Rob Tarkoff for a quarterly innovation update, and then engage in targeted sessions to explore the impact on sales, service, marketing, and advertising.

Gartner Critical Capabilities for CRM Lead Management Gartner Critical Capabilities for CRM Lead Management

Read the Gartner Critical Capabilities for CRM Lead Management report to learn why Oracle scored the highest for the B2B sales and indirect relationship sales use cases.

Explore Oracle Marketing

Marketing automation solutions for personalized B2B marketing

Create targeted, cross-channel marketing campaigns, optimize lead generation activities, personalize customer and prospect communications, and automate marketing activities. Use real-time data-driven insights to engage, convert, and nurture buyer relationships to increase sales.

Featured Products

Data-driven campaign management for B2C marketing professionals

Simplify marketing campaign creation, execution, and measurement. Use built-in intelligence to capture real-time customer behaviors to produce sophisticated yet efficient B2C marketing campaigns.

Featured Products

Interactive demo

Oracle Marketing for B2B

Execute personalized marketing campaigns at scale, track and optimize lead flow, identify and explore moments of interest, and deliver the right message at each touchpoint. With Oracle Marketing, you can create, manage, and launch your campaigns on a scalable, reliable, and extensible platform.

Why Choose Oracle Marketing?

Unify and activate your customer data

Connect customer behaviors, transactions, firmographics, and demographics across the entire customer experience to make every interaction matter for each individual.

Deliver relevant experiences in real time

Collect data from more places, apply intelligence at scale, and use insights to deliver personalized customer experiences in the moments that matter.

Easily execute sophisticated marketing

Empower marketers to use their intuition and creativity to orchestrate amazing B2B and B2C campaigns and irresistible customer experiences.

Increase customer loyalty and retention

Reward and engage your loyalty program members with highly personalized campaigns based on customer data, shopping behaviors, and preferences in real time.

View more customer successes

Oracle Marketing customer successes

With a data-first approach, Oracle helps marketing leaders deliver relevant, timely, and connected experiences to their customers wherever and however they choose to engage.

Bed Bath and Beyond
Comcast
JOANN
Kraft Heinz
Mack
petstock
Samsung
Schibsted
DocuSign tailors its marketing strategy to each type of customer with Oracle CX Marketing

DocuSign tailors its marketing strategy to each customer with Oracle Marketing

THOUGHT LEADERSHIP

Why the Convergence of Adtech and Martech Matters to Digital Marketers in 2021

The year 2020 showed that digital marketers must strive to be nimble and quickly adapt their marketing strategies. The integration of adtech and martech can help marketers win over new customers and build stronger and longer-lasting relationships. Oracle CMO, Ariel Kelman believes, “We’re never getting 100% back to the way thing used to be.”

Featured blogs

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Make every customer interaction matter with personalized marketing

Recognize your customers anywhere

Recognize each customer across all their interactions with your brand so you can engage with them in a consistent and personalized way.

Target, personalize, and engage with Oracle Eloqua Advanced Intelligence

Adapt to unpredictable customer journeys

Improve customer engagement by delivering experiences that adapt in real time to the complexity and unpredictability of customer behaviors.

Match the pace of customer change with real-time customer experiences (21:39)

Predict and deliver on customer needs

Harness the value of AI to engage with customers at the time that’s right for them, on their preferred channel, and with the right message, every time.

Discover new AI capabilities in Oracle Responsys

Discover new AI capabilities in Oracle Eloqua

Connect your marketing ecosystem and beyond

Break down marketing silos and connect to sales cloud, service cloud, and back-office applications to provide consistent experiences throughout the customer lifecycle.

See how connected CX can help you (2:29)

Resources

CX Marketing release readiness

Release readiness

Get up to speed on the latest releases of Oracle Marketing and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.

Documentation library

Documentation

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Marketing. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Topliners for Oracle Eloqua

Topliners

Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content for all of Oracle’s marketing cloud solutions.

Cloud learning

Develop your Cloud CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Eloqua Help Center

CX Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Digital marketing best practices

Digital marketing best practices

Digital marketing refers to any kind of marketing that occurs via a digital device or online. It is a broad term and can encompass many different kinds of marketing channels, strategies, and tactics. To do it right, it’s good to be aware of the best practices and next practices so you can stay ahead of the curve and achieve superior results.

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