Oracle Eloqua Marketing Cloud Service Knowledge Zone
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Oracle Eloqua Marketing Cloud Service Knowledge Zone

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    This Knowledge Zone is specifically developed for partners interested in the Oracle Marketing Cloud.

    What is Oracle’s Marketing Cloud?

    Oracle Eloqua Marketing Cloud Service delivers marketing automation and revenue performance management software that ensures every component of marketing works harder and more efficiently to drive revenue. More than 1,200 organizations across a wide range of industries rely on Oracle Eloqua's modern marketing cloud to automate complex marketing processes across multiple channels, to target and nurture prospects, and to deliver highly qualified leads at a lower cost to the sales teams. Oracle Eloqua is the centerpiece of the Oracle Marketing Cloud.

    • Oracle Eloqua solutions deliver a comprehensive revenue performance management platform with best-in-class functionality that automates and optimizes complex marketing and sales processes across multiple channels.
    • Oracle Eloqua enables customers to better track, capture and analyze a potential buyer's Digital Body Language, including their preferences, behavior and decision-making processes, to more accurately score and qualify leads and identify high quality prospects.
    • Oracle Eloqua's modern marketing cloud can help customers target and nurture prospects, delivering highly qualified leads at a lower cost to sales teams.

    Oracle Eloqua Partner Opportunities

    The marketing automation industry alone is expected to grow to $4.8 billion in 2015. Here’s how the Oracle Eloqua Marketing Cloud Service can help you become part of the modern marketing movement and grow your business:

    • Marketing Agencies can grow revenue by providing modern marketing expertise and creative services to clients seeking a marketing solution that drives lead generation, lifecycle marketing and customer loyalty.
    • Systems Integrators (SIs) and Consultancies can offer best practices and deliver implementation services that help customers become modern marketers and adopt this market leading technology.
    • Resellers earn margin through Oracle Eloqua subscriptions to end customers looking for solutions that allow them to streamline, automate and measure marketing tasks and workflows.
    • ISVs can develop complementary solutions integrated with Oracle Eloqua to offer more comprehensive automated programs as well as drive greater adoption of their own products.

    Become an Oracle Eloqua Referral Partner - Any organization can sign up as a referral partner, for free, and start referring business. Simply complete the click-thru agreement found here. We will place you in our on boarding program that will give you everything you need to start driving business with us!

    Listen to the Replay: "Oracle Buys Eloqua - Adds Leading Modern Marketing Platform to the Oracle Customer Experience Cloud" (February 21, 2013)

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    • Join the Oracle Eloqua AppCloud Marketplace and service a rapidly growing eco-system:
      • 1200+ customers comprised of Enterprise, mid-market, and small business segments across diverse industries and geographic locations
      • 75,000 active users
      • 50+ partners globally
      Learn more about the Oracle Eloqua AppCloud.
    • On Demand Webcast: Oracle Buys Eloqua - Adds Leading Modern Marketing Platform to the Oracle Customer Experience Cloud (February 21, 2013). Learn how this combination of best-in-class solutions is expected to enable modern marketers to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint.
    • Listen to the replay! Oracle’s Vision for the Social-Enabled Enterprise Webcast (September 10, 2012). Watch Oracle President Mark Hurd and Oracle senior executives to learn more about Oracle’s vision for the social-enabled enterprise.
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    • Listen to Replay! How Modern Marketing Works - Paul Teshima the Group Vice President of Product Management for Oracle Eloqua describes how Modern Marketing can help marketing organizations target buyers, easily execute campaigns, get better leads to sales, and deliver higher marketing ROI.
    • Listen to Replay! Modern Marketing - Alex Shootman, Senior Vice President of Oracle Eloqua Global Sales explains how Modern Marketing can help marketing professionals deliver an integrated and personal customer experience from targeting, engagement, and analytics to conversion.
    • Listen to Replay! “Oracle Buys Eloqua - Adds Modern Marketing Platform to the Oracle Cloud” - Review this webinar with Mark Hurd, Thomas Kurian and Joe Payne to find out more about how Oracle Eloqua will support the Marketing Cloud.
    • Blog post: Eloqua, Oracle and Why Modern Marketing Needs Open Systems.  This blog post, by Eloqua CEO Joe Payne and CTO and founder Steve Woods, discusses the Oracle commitment to open integrations.
    • Eloqua Acquisition Overview: Oracle Overview and FAQs about the acquisition.
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    • Registering Opportunities - Are you a registered Oracle Eloqua partner and currently working on an Oracle Eloqua Marketing Cloud Service opportunity? Make sure you bookmark and register every opportunity through the portal - whether they are to be done on your paper or ours. To qualify a prospect, apply the following criteria:
      • Prospect has a business challenge that a solution such as Oracle Eloqua could address
      • Prospect is looking to address that challenge within the next 12 months
      • Prospect is willing to be contacted by Oracle Eloqua
      Please note: we will only accept referral opportunities where our sales team is not currently engaged with the prospect organization.
    • Become an Oracle Eloqua Referral Partner – Any organization can sign up as a referral partner, for free, and start referring business. Simply complete the click-thru agreement found here. We will place you in our on boarding program that will give you everything you need to start driving business with us!
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    • Coming soon: Guided Learning Path to develop expertise in consulting and configuring the Oracle Eloqua application to meet a client’s business requirements. Certified Implementation Specialists demonstrate comprehensive knowledge and skills in the areas of campaign execution, marketing automation, and technology integration.
    • On Demand Webcast: Oracle Buys Eloqua - Adds Leading Modern Marketing Platform to the Oracle Customer Experience Cloud (February 21, 2013). Learn how this combination of best-in-class solutions is expected to enable modern marketers to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touch point.
    • Letter to customers and partners from Thomas Kurian, Executive Vice President, Oracle Development, outlining the benefits of the Oracle, Eloqua combination.
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