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The Oracle Partner Network will empower your company with exceptional resources to distinguish your offerings from the competition, seize opportunities, and increase your sales.
This Knowledge Zone is specifically developed for partners interested in the Oracle Marketing Cloud.What is Oracle’s Marketing Cloud?
Oracle Eloqua Marketing Cloud Service delivers marketing automation and revenue performance management software that ensures every component of marketing works harder and more efficiently to drive revenue. More than 1,200 organizations across a wide range of industries rely on Oracle Eloqua's modern marketing cloud to automate complex marketing processes across multiple channels, to target and nurture prospects, and to deliver highly qualified leads at a lower cost to the sales teams. Oracle Eloqua is the centerpiece of the Oracle Marketing Cloud.
- Oracle Eloqua solutions deliver a comprehensive revenue performance management platform with best-in-class functionality that automates and optimizes complex marketing and sales processes across multiple channels.
- Oracle Eloqua enables customers to better track, capture and analyze a potential buyer's Digital Body Language, including their preferences, behavior and decision-making processes, to more accurately score and qualify leads and identify high quality prospects.
- Oracle Eloqua's modern marketing cloud can help customers target and nurture prospects, delivering highly qualified leads at a lower cost to sales teams.
Oracle Eloqua Partner Opportunities
The marketing automation industry alone is expected to grow to $4.8 billion in 2015. Here’s how the Oracle Eloqua Marketing Cloud Service can help you become part of the modern marketing movement and grow your business:
- Marketing Agencies can grow revenue by providing modern marketing expertise and creative services to clients seeking a marketing solution that drives lead generation, lifecycle marketing and customer loyalty.
- Systems Integrators (SIs) and Consultancies can offer best practices and deliver implementation services that help customers become modern marketers and adopt this market leading technology.
- Resellers earn margin through Oracle Eloqua subscriptions to end customers looking for solutions that allow them to streamline, automate and measure marketing tasks and workflows.
- ISVs can develop complementary solutions integrated with Oracle Eloqua to offer more comprehensive automated programs as well as drive greater adoption of their own products.
Become an Oracle Eloqua Referral Partner - Any organization can sign up as a referral partner, for free, and start referring business. Simply complete the click-thru agreement found here. We will place you in our on boarding program that will give you everything you need to start driving business with us!
Listen to the Replay: "Oracle Buys Eloqua - Adds Leading Modern Marketing Platform to the Oracle Customer Experience Cloud" (February 21, 2013)
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- Join the Oracle Eloqua AppCloud Marketplace and service a rapidly growing eco-system:
- 1200+ customers comprised of Enterprise, mid-market, and small business segments across diverse industries and geographic locations
- 75,000 active users
- 50+ partners globally
- On Demand Webcast: Oracle Buys Eloqua - Adds Leading Modern Marketing Platform to the Oracle Customer Experience Cloud (February 21, 2013). Learn how this combination of best-in-class solutions is expected to enable modern marketers to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touchpoint.
- Listen to the replay! Oracle’s Vision for the Social-Enabled Enterprise Webcast (September 10, 2012). Watch Oracle President Mark Hurd and Oracle senior executives to learn more about Oracle’s vision for the social-enabled enterprise.
Education
- Oracle Eloqua’s AppCloud marketplace and partner program
- View Oracle Eloqua product demo videos.
Events
Tools and Resources
- Learn more about the Oracle Eloqua AppCloud marketplace and partner program
- Building on the Oracle Eloqua platform
- Visit Oracle Eloqua’s Developer community
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Specialized Company- Join the Oracle Eloqua AppCloud Marketplace and service a rapidly growing eco-system:
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- Listen to Replay! “Oracle Buys Eloqua - Adds Modern Marketing Platform to the Oracle Cloud” - Review this webinar with Mark Hurd, Thomas Kurian and Joe Payne to find out more about how Oracle Eloqua will support the Marketing Cloud.
- Blog post: Eloqua, Oracle and Why Modern Marketing Needs Open Systems. This blog post, by Eloqua CEO Joe Payne and CTO and founder Steve Woods, discusses the Oracle commitment to open integrations.
- Eloqua Acquisition Overview: Oracle Overview and FAQs about the acquisition.
Education
- Existing Oracle Eloqua partners - visit Oracle Eloqua University to view the class schedule.
- Not an Oracle Eloqua partner but interested in training? We offer a non-customer/non-partner All Access Education Pass for purchase.
Events
- Oracle Eloqua Events Calendar – All Oracle Eloqua events for prospects, customers, and partners
- Road to Revenue Tour 2013 – Half-day forum for all marketers to learn the latest ideas and best practices. Coming soon to a city near you!
- Eloqua Experience 2013 - Our annual user conference extraordinaire! Held in both North America and EMEA
- Global Partner Events Calendar

- Oracle Global Events Calendar
Tools and Resources
- Registering Opportunities - Are you a registered Oracle Eloqua partner and currently working on an Oracle Eloqua Marketing Cloud Service opportunity? Make sure you bookmark and register every opportunity through the portal - whether they are to be done on your paper or ours. To qualify a prospect, apply the following criteria:
- Prospect has a business challenge that a solution such as Oracle Eloqua could address
- Prospect is looking to address that challenge within the next 12 months
- Prospect is willing to be contacted by Oracle Eloqua
- Become an Oracle Eloqua Referral Partner – Any organization can sign up as a referral partner, for free, and start referring business. Simply complete the click-thru agreement found here. We will place you in our on boarding program that will give you everything you need to start driving business with us!
- Sales
- Sales Quick Reference Guide - Coming soon for existing partners!
- Co-Marketing Guide - Coming soon for existing partners!
- Solution Overview
- Learn more about Oracle Eloqua at the Markies Awards and Oracle Eloqua Success Stories
- Market Positioning
- Modern Marketing Insights
- Dare to Compare Benchmark Report
- Other Resources
- Want to see Oracle Eloqua in action? Visit our Demo Center
- Join the conversation! Sign-up to our online user community
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- Coming soon: Guided Learning Path to develop expertise in consulting and configuring the Oracle Eloqua application to meet a client’s business requirements. Certified Implementation Specialists demonstrate comprehensive knowledge and skills in the areas of campaign execution, marketing automation, and technology integration.
- On Demand Webcast: Oracle Buys Eloqua - Adds Leading Modern Marketing Platform to the Oracle Customer Experience Cloud (February 21, 2013). Learn how this combination of best-in-class solutions is expected to enable modern marketers to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, grow revenue by driving more qualified leads to sales teams, and provide superior service at every touch point.
- Letter to customers and partners from Thomas Kurian, Executive Vice President, Oracle Development, outlining the benefits of the Oracle, Eloqua combination.
- Overview and Frequently Asked Questions
- Perhaps one of the most difficult skills for a consultant to learn is how to be a world class consultant. Many times, this skill is acquired through trial and error – at the client's expense. The Consulting Skills Boot Camp is a compilation of real world best practices and observations collected over decades of consulting and related experiences. This 5 day course is presented in an interactive setting as the students learn from each other as well as from the instructor. The Consulting Skills Boot Camp is designed to boost the effectiveness of anyone who is in a customer facing role. Please visit the Consulting Skills landing page, schedule (see applications tab) and registration page for more information.
Education
- Existing Oracle Eloqua partners - visit Oracle Eloqua University to view the class schedule.
- Not an Oracle Eloqua partner but interested in training? We offer a non-customer/non-partner All Access Education Pass for purchase.
Events
- Oracle Eloqua Events Calendar – All Oracle Eloqua events for prospects, customers, and partners
- Road to Revenue Tour 2013 – Half-day forum for all marketers to learn the latest ideas and best practices. Coming soon to a city near you!
- Eloqua Experience 2013 – Our annual user conference extraordinaire! Held in both North America and EMEA
Tools and Resources
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Topliners
- Join the conversation! Topliners - The Oracle Eloqua online user community
Blogs
- It’s All About Revenue, the official Oracle Eloqua blog
Facebook
- Oracle Eloqua on Facebook
YouTube
- Oracle Eloqua’s YouTube Channel
LinkedIn
- Oracle Eloqua Partner’s LinkedIn Group
Twitter
- Oracle Eloqua on Twitter
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- Oracle Eloqua’s SlideShare
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